Sword and the Script

SEPTEMBER 28, 2021

58% of marketers say martech cybersecurity was the top consideration in procuring marketing software tools. The company polled 427 respondents from businesses with more than 500 employees and found security was the top consideration in evaluating martech tools. 31% said a lack of security and privacy features, and.

Survey 115

Survey Software Technology Tools 115

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT. ” ~ Prof.

Writing 211

Writing Communications Marketing B2B 211

Burrelles Fresh Ideas

OCTOBER 17, 2023

Here are some ways PR pros and agencies can effectively contribute to the mission of NCSAM and educate employees and clients alike: Strategic messaging and positioning: PR agencies excel in crafting compelling narratives and messages. They can work closely with their clients to develop key messages that resonate with their target audience.

Education 112

Education Employee Measurement Agency 112

PR 20/20

SEPTEMBER 29, 2020

Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance.

Case Study 92

Case Study Study Branding Brand 92

Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

OCTOBER 29, 2019

He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. click any image for higher resolution).

Pitching 66

Pitching Analytics Enterprise System 66

Journalistics

NOVEMBER 20, 2014

You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee. We all Google potential employees these days. No matter how smart you think you are at managing your privacy settings, those embarrassing party pictures will get found.

Journalism 52

Journalism Writing Sports Meeting 52

ImPRessions - Crenshaw Communications

MAY 15, 2019

Instead, Boeing CEO Dennis Muilenberg resisted action to curb use of the aircraft, insisting that the problem could be corrected by a software fix and better pilot training. In his mind it was that pesky software flaw that could be fixed and handled with pilot education.

Reputation 245

Reputation Airlines Automotive Software 245

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The small B2B software provider Basecamp set out to be different from the moment is began in 1999. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Branding 196

Branding Brand Reddit B2B 196

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Employee communication will continue to be a major focus for many CCOs. next year, down from 6.4%

Marketing 213

Marketing Content Marketing Data Social Media 213

Mindful Marketing

MAY 3, 2024

One particularly memorable question came from a building supply company where male construction workers would sometimes enter the store without shirts, making female employees and others uncomfortable. 7) Privacy: Are we protecting people’s personal information? 4) Accuracy: Is the information we’re sharing correct?

Ethics 98

Ethics Privacy Radio Sports 98

Buzzstream

OCTOBER 30, 2024

For instance, if a site isn’t ranking anywhere near page one for the term email marketing software but suddenly appears on many posts with that exact match keyword. Informational Content Software Using it Effectively: Clearscope , Shiftbase , Slickplan Most sites on this list have some informational blog content that generates links for them.

Analysis 114

Analysis SEO Data Software 114