Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Reputation Management.

Training 370

Training Media Training Crisis Communications Reputation 370

Agility PR Solutions

AUGUST 11, 2022

Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. If […].

Software 78

Software Employee Resources Reputation 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. Direct marketing to customers and employees through timely emails is also useful. Executives who are subject-matter experts can share relevant insights on business happenings.

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

JANUARY 4, 2022

MERGES KANTAR REPUTATION INTELLIGENCE, PRGLOO AND ONCLUSIVE TO CREATE A NEW GLOBAL PARTNER FOR PR & COMMUNICATIONS. Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. Treadwell, Managing Director at STG.

Groups 195

Groups Technology Reputation Software 195

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Reputation 78

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

Let’s say you’re working to promote a supply chain software sold to equipment manufacturers. They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. Tactics should be informed by strategy, but they’re separate. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. Even so, the company had plans to get into the software business. It went out and acquired a dozen different software products. It brought in experienced software executives who knew how to build a software business.

Software 170

Software B2B Employee Meeting 170

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. According to Gartner, organizations using specialized crisis management software show 30% improved response times.

Crisis 78

Crisis Crisis Management Technology Exercises 78

ImPRessions - Crenshaw Communications

FEBRUARY 28, 2023

However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR budgets are slashed reactively. Heightening brand reputation and awareness During an economic downturn, customers naturally become more cautious about business spending and are likely to stick with brands they know and trust.

Strategy 193

Strategy Reputation Infographics Banking 193

Presspage

DECEMBER 20, 2024

Not only does this safeguard your organization from potential pitfalls, but it also strengthens your reputation. Social listening Social listening is your secret weapon for understanding public sentiment and maintaining a strong reputation. Wondering which incidents you should never ignore? Here are several examples.

Reputation 78

Reputation Crisis Trends Customer Service 78

Reputation Us

JUNE 11, 2019

For those who have heard the term, but unfamiliar with what it is, here’s a brief definition: Our friends at ZDNet describe ransomware as a form of malicious software–or malware–which encrypts documents on a PC or even across a network. Send Bitcoin or your company’s reputation is TOAST! Scary, huh? vulnerable?

Reputation 88

Reputation Nonprofit Policies Software 88

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. Looking to buy enterprise software? In fact, employees can be both a rich source of stories and a powerful channel through which to tell them. Creating depth of message. Some products are complicated.

Branding 185

Branding Brand Marketing Wireless 185

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. Are you confident that your media monitoring software is capturing every relevant piece of coverage, or are you concerned that you might be missing some of it? Director of Communications, Enterprise Real Estate Company (>1000 employees).

Real Estate 195

Real Estate Media Analytics Enterprise 195

Melissa Agnes

MARCH 20, 2014

One Friday morning, CEO & Co-founder of AppFirst, David Roth, was woken at 2am to a crisis that threatened the organization’s reputation and, ultimately, their profitability. I was informed that we had a company crisis; the account of every customer using the free level of our SaaS (software-as-a-service) solution had been deleted.

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

Prowly

JANUARY 31, 2025

Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues. It highly impacts brand strategy and setting priorities: your focus will change when you need to build, strengthen, or restore your reputation.

Analysis 104

Analysis Branding Brand How To 104

Presspage

FEBRUARY 28, 2024

In this article, we’ll explore what crisis comms is and explain how you can revamp your emergency response with the help of the right comm tech software. Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Crisis Communications Reputation 195

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 75

Employee Crisis Corporate Social Media 75

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. A new Gartner report suggests a better corporate intranet can help engage and retain employees. Employee engagement.

Branding 172

Branding Brand Reddit Pitching 172

Flack's Revenge

APRIL 23, 2015

They launch campaigns to get customers, recruit employees and channel partners, and cozy up to investors and local communities. The software developer is becoming the linchpin in more and more business plans. The Rise of the Software Developer. The rise of software-driven architectures has played a role.

Software 120

Software Enterprise Groups Course 120

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. It’ll be interesting to see if the value proposition remains when Google and Microsoft embed gAI into their word-processing software.

Survey 179

Survey Software B2B Pitching 179

Sword and the Script

NOVEMBER 3, 2020

click image for higher resolution) 3) PR tech mentions Reputation mentioning company RepTrak has tapped Onclusive for media monitoring. RepTrack monitors “seven key drivers of reputation” one of which is media coverage. Onclusive will supply the media monitoring data for that component. Also, see this new PR tech briefing on Muck Rack.

Instagram 160

Instagram Technology Resources Employee 160

Cision

DECEMBER 2, 2015

Whether you listen to complaints using free Google alerts or comprehensive listening software, you should look for mentions of your brand as well as keywords that describe your services. Many brands are hesitant to let employees speak up on social media, but restricting these organic brand advocates closes the door to many opportunities.

Branding 120

Branding Brand Employee Social Media 120

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 156

Employee Software Survey Report 156

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Semrush did the inverse: the SEO software company acquired the European PR software Prowly in 2020. Onclusive named Manuel Moerbach as CEO in the wake of a PE-backed three-way merger with Kantar Reputation Intelligence and PRGloo.

SEO 165

SEO Content Marketing Marketing Software 165

Cision

NOVEMBER 12, 2015

You’re not alone, but you need to figure it out to avoid tarnishing your brand’s reputation. Consider holding regular trainings or offering resources to familiarize your employees with the laws they need to follow and abide by to keep your brand compliant. Pay attention to new rulings, and make sure your team is informed, too.

Branding 120

Branding Brand Software Reputation 120

Reputation Us

JULY 26, 2024

This should be of upmost concern for your reputation. The lawsuit also alleges Patelco did not conduct regular security testing or adequately train its employees, raising concerns about whether the credit union did enough to mitigate potential disruptions and ease the aftermath of the unexpected. If not, let’s talk.

Reputation 88

Reputation Crisis Crisis Communications Software 88

Prowly

FEBRUARY 13, 2025

A strong reputation can be a game-changer. TRY OUT YOUR KPI TRACKING SOFTWARE FOR FREE What are the metrics to measure brand awareness? #1 It may also include your employees. Use employee advocacy and boost engagement on content they publish. Trust is the foundation of lasting customer relationships.

Measurement 104

Measurement Tools Branding Brand 104

Buzzstream

MARCH 25, 2025

One of the most common ways is to use email address finder software. Here is the process boiled down: Email verification helps avoid bounces, which protects your sender’s reputation (and gives better deliverability). To be a quality PR, finding the correct journalist to target is a significant piece of the puzzle.

Tools 62

Tools Google LinkedIn Study 62

Melissa Agnes

FEBRUARY 16, 2016

In order to do this, begin by asking yourself and your team the following question: Who, in a crisis, do you need to communicate with in order to minimize the negative reputational impact on your organization? It’ll also help you promptly address any misconceptions, rumors or speculation that can further hurt your reputation.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Marketing software company Hubspot’s recent feud with writer Dan Lyons is instructive for anyone embroiled in a public relations war about reputation. In defending its reputation Hubspot did many things right, as outlined below. ” Ouch. Not to mention the ultimate PR gift for Lyons and his book. Defend yourself.

How To 120

How To Reputation LinkedIn Software 120

5W PR

OCTOBER 31, 2019

This can be a challenge, particularly for brands that market to other businesses or that have less trendy offerings such as software or services. Sharing stories from employees, community outreach efforts, and company events can do a lot of public relations good for a business such as this. How can this be done?

Branding 113

Branding Brand Consumer Community 113

Reputation Us

JULY 26, 2024

This should be of upmost concern for your reputation. The lawsuit also alleges Patelco did not conduct regular security testing or adequately train its employees, raising concerns about whether the credit union did enough to mitigate potential disruptions and ease the aftermath of the unexpected. If not, lets talk.

Reputation 78

Reputation Crisis Crisis Communications Software 78

PRSay

DECEMBER 2, 2020

After Boeing made changes in design, software and crew training, the Federal Aviation Administration cleared the 737 MAX to resume flights in December. On rebuilding Boeing’s reputation: I don’t want to talk too much about it until the MAX is safely flying again. The entire MAX fleet was grounded for 20 months. We were playing catchup.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Prowly

APRIL 10, 2025

Regularly reviewing these mentions as part of your social listening efforts helps gauge brand reputation and the impact of your PR campaigns. But nowadays, modern PR software gives you access to all the features you need in one dashboard. For example. Up until recently, doing this required dozens of different tools and tons of work.

Branding 104

Branding Brand How To Measurement 104