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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Tonya covers retail and e-commerce for MarketWatch.

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The Three Essential Communications Messages Shoppers Need to Hear to Get Them Back Into Physical Stores | Business Wire Blog

Business Wire

Over the weekend, I saw a commercial for the rural lifestyle retailer Tractor Supply Company called “ Stronger Together." Like many current ads, it thoroughly communicates that Tractor Supply Company cares about the health and safety of the customers and employees in its stores.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

Your employees are your representatives and they are expected to behave decently, with respect and compassion. This is something that may have been temporarily forgotten by an employee at a large Canadian retailer ). Crisis Communications Crisis Preparedness Employees and Crisis Management' So what are the basics here?

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4 simple reasons the mobile newsfeed is the future of employee communications

Communications Conversations

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. And can you imagine being a retail store without e-commerce capabilities right now? It’s not about the logo.

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Help Wanted, Marketing to Prospective Employees

Mindful Marketing

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

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How Instagram Can Work For B2B PR

ImPRessions - Crenshaw Communications

Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Consider a weekly or monthly spotlight on key employees on your page. At Crenshaw, we think all wins are huge, and we showcase them with our own Instagram followers.

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