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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Have an interesting announcement from a PR technology vendor?

Analysis 140
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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. Even a tiny company can challenge competitors for customers, employee talent, and visibility. Even a tiny company can challenge competitors for customers, employee talent, and visibility.

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8 Tips to Optimize Content Writing for People and Search Engines

Burrelles Fresh Ideas

For example, when optimizing a post on SMB (small medium business) some of the optimization tools included keywords like “server message block”–which is a totally different topic. The copy and opinions expressed here belong solely to the author and do not necessarily reflect those of Burrelles, our employees, partners or affiliates.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 187
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PR Rock Stars: Boston Scientific’s Amanda Gebhard

Communications Conversations

The regulations can’t keep pace with the technology, so it leaves a lot of room for interpretation. And I’m personally very interested in the intersection between health and technology – I see lots of potential there. You mentioned at the last SMB that you’d love to get your hands on some Snap Spectacles.

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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently - Strategy

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences. All of them passed.

B2B 143
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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently - Strategy

On Google, there are 260 million search results for “b2b technology.” ” Based on the numbers, you’d expect b2b technology to be the more popular term. Way back in 2011, some employees at HubSpot had an idea. Give employees the freedom to have personality and share their experiences. All of them passed.

B2B 74