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THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

Deirdre Breakenridge

The areas of practice included media relations, strategic communication/integrated marketing communication, and employee communication – that all related to the class content. Nicole, our 2nd winner, is a junior who is pursuing a communication and journalism double major at UMass Amherst. Nicole Morin, UMASS at Amherst Student.

Video 339
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Navigating Political Tensions in the Workplace During Election Season

PRSay

With the presidential election just weeks away, it can be hard for employees to completely avoid politically divisive talk at work. Maybe an employee — or a co-worker — attended a political rally over the weekend that left a big impression, and they’re eager to share their feelings. Create a safe and supportive space for employees.

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How PR Drives Sustainable Practices at Ski Resorts: An Executive’s Perspective

5W PR

As winter sports destinations grapple with shorter seasons and unpredictable weather patterns, many resorts have implemented substantial sustainability programs – yet struggle to effectively communicate these initiatives to stakeholders.

Energy 78
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Help Wanted, Marketing to Prospective Employees

Mindful Marketing

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119
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Sports communicators are onto a winner

Steve Barrett on PR

Tapping into the passion of sports is proving lucrative for brands who want to engage with stakeholders including consumers, employees, customers and shareholders in a relatively uncontroversial space.

Sports 78
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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

In between client calls, meetings, or drafting content, it’s typical to talk about the day’s current events or pop culture or sports. But fewer employees and layers of management mean more opportunities to move up, and to try new things that just wouldn’t be possible at a larger agency. It makes work more fun and less stressful.

Agency 361
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The PGA Tour’s merger with Saudi Arabia’s LIV Tour is only the latest example of “sportswashing”: Here are lessons for PR

Agility PR Solutions

When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding Fathers who fought for American independence against a tyrannical […] The post The (..)

Examples 141