PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 177

Employee Crisis Survey Study 177

PRSay

SEPTEMBER 27, 2023

A recent research study published in the Journal of Media Ethics sheds light on the significant role that accreditation and certification play in enhancing professionals’ confidence and frequency of engaging in ethics counseling. The study The study, conducted in the fall of 2022 by Dr. Marlene S.

Ethics 190

Ethics Study Public Affairs Training 190

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

PRSay

JUNE 24, 2024

Most PR professionals work after hours at least one day per week, while nearly half of C-suite PR employees work after hours three or more days per week. Illustration: Willian The post Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals first appeared on PRsay.

Study 155

Study Survey Pitching Resources 155

Agility PR Solutions

NOVEMBER 30, 2021

The research reveals new investor expectations on ESG, climate change, shareholder activism, employee activism and the meme stock […]. The post New Edelman study finds critical new dynamics for building trust with investors appeared first on Agility PR Solutions.

Study 147

Study Employee Community Report 147

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Image credits: Unsplash and respective studies.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

PRSay

DECEMBER 3, 2024

Is your point that your employees give back to the community? Don’t have a case study yet? When to tell stories The late, great speaker and author Og Mandino said that stories were so powerful, that his rule of thumb was: “If you have a point, find a story.” Is your point that you help your clients solve big business problems?

Case Study 148

Case Study Interviews Newspapers Employee 148

5W PR

APRIL 3, 2025

Studies show that 63% of consumers will stop buying from brands they don’t trust. CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously.

Ethics 78

Ethics Leadership Crisis Training 78

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s I feel like in a lot of agencies, it’s easy for, especially new people, a lot of them, at least when I was at the Siege, like when we first started growing, it was like, where do we get new, eager employees?

SEO 62

SEO Study Branding Brand 62

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 161

Study Media Relations Media B2B 161

5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. Internal Engagement: Employees as Sustainability Ambassadors The most effective sustainability PR starts with internal alignment.

Energy 78

Energy Education Employee Training 78

HMA Public Relations

MARCH 27, 2025

A recent study found that todays audiences trust employees' voices more than paid celebrity endorsements. Abbie Fink and Adrian McIntyre discuss how this shift is reshaping consumer behavior and brand strategy, highlighting the critical role of trust in modern marketing. Check out a new episode of Copper State of Mind.

Meeting 92

Meeting Branding Brand Employee 92

5W PR

OCTOBER 22, 2024

Effective corporate public relations strategies are vital in shaping how an organization is perceived by stakeholders, including customers, investors, employees, and the wider public. Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust.

Corporate 78

Corporate Reputation Strategy Storytelling 78

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Success breeds success.

B2B 334

B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Prowly

FEBRUARY 28, 2025

Brand advocacy happens when customers, employees, and other stakeholders actively support and promote a brand through recommendations, word of mouth, positive reviews, or by sharing content about the brand. Cost to the brand A customer or employee advocacy initiative is almost always free because they genuinely love the brand.

Branding 104

Branding Brand Employee Case Study 104

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 118

Employee Company Marketing Case Study 118

Sword and the Script

APRIL 23, 2019

For example, a study conducted by Edelman in 2018 found “nearly two-thirds (64 percent) of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.”. If the country is divided, you can bet for most companies, their employees and customers are too. To be clear, there are cases where it makes sense.

Technology 149

Technology Study Communications Survey 149

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Agility PR Solutions

OCTOBER 22, 2023

As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life, and a new generation of employees is awkwardly experiencing […] The post New pair of workplace studies explores the power of teamwork appeared first on Agility PR Solutions.

Study 117

Study Employee Publicity 117

5W PR

FEBRUARY 17, 2025

Customers, stakeholders, and employees may all feel betrayed, making it difficult to regain their confidence. Studies have shown that companies that respond quickly to crises tend to recover faster than those that remain silent. Ensuring that employees are aligned with the companys values can help reinforce a positive brand image.

Crisis 78

Crisis Branding Brand Case Study 78

Institute for Public Relations

OCTOBER 1, 2024

Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.

Employee 77

Employee Corporate Survey Study 77

ImPRessions - Crenshaw Communications

MAY 15, 2020

Consider a weekly or monthly spotlight on key employees on your page. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

APRIL 5, 2025

According to a study by Twitter, 53% of users expect companies to respond to their complaints within an hour. A 2020 Edelman Trust Barometer study shows that 81% of consumers say brand trust is a deciding factor in their purchasing decisions. Timely Response Speed matters in crisis communication.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. Study competitors for differentiating factors. There may be evidence to support them, which always helps. But, they’re not unique. They’re not even very different.

How To 310

How To Transportation Software Employee 310

Institute for Public Relations

OCTOBER 22, 2024

The study defined the following terms: — Healthy workplace: a workplace that positively promotes the well-being of their employees. — Unhealthy workplace: a workplace that negatively impacts the well-being of their employees. … Continue reading How Do Employees Feel in The Workplace?

Employee 76

Employee Internal International Study 76

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. If an employee in Sydney is working while EMEA and U.S. As a result, how and where we work has been transformed. Productivity levels are higher .

How To 272

How To Employee Meeting Internal 272

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

Agility PR Solutions

APRIL 7, 2024

Looming fears of job loss—whether it be AI, inflation, poor skillsets, or damaged manager/employee relationships—has many workers on edge, resulting in subpar […] The post From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track appeared first on Agility PR Solutions. (..)

Study 106

Study Employee Trends Publicity 106

5W PR

FEBRUARY 11, 2025

An MIT study found that false news spreads six times faster than accurate information on Twitter, with emotional responses driving rapid sharing. Training Your First Line of Defense Employees represent both the greatest vulnerability and strongest asset in fighting misinformation. Social media amplifies these challenges.

Branding 78

Branding Brand Viral Training 78

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Greg Anderson. “To

Video 167

Video Employee Training Study 167

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Employees work most productively when they feel trust, support and empowerment by their employers. Some even set alerts to remind them to move on to the next task. Sharpen your time-management skills. Ask for trust and support from your employer .

How To 309

How To Meeting Travel Employee 309

Agility PR Solutions

JULY 4, 2023

The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to jump ship for a company that allows it if necessary.

Employee 78

Employee Leadership Study Company 78

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. You have all of the information you need and the case study has rather impressive results; now what? Yet crafting a winning entry for a professional award can be daunting.

How To 254

How To Case Study Employee Industry 254