Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Employee 352

PRSay

JUNE 24, 2024

Most PR professionals work after hours at least one day per week, while nearly half of C-suite PR employees work after hours three or more days per week. Illustration: Willian The post Study Shows Top Concerns, Common Tasks, Average Salaries for PR Professionals first appeared on PRsay.

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Study Survey Pitching Resources 155

Agility PR Solutions

NOVEMBER 30, 2021

The research reveals new investor expectations on ESG, climate change, shareholder activism, employee activism and the meme stock […]. The post New Edelman study finds critical new dynamics for building trust with investors appeared first on Agility PR Solutions.

Study 147

Study Employee Community Report 147

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Image credits: Unsplash and respective studies.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Agility PR Solutions

OCTOBER 22, 2023

As the workforce returns to the office, many have had a hard time readjusting to the hustle bustle of office life, and a new generation of employees is awkwardly experiencing […] The post New pair of workplace studies explores the power of teamwork appeared first on Agility PR Solutions.

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Study Employee Publicity 122

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 120

Case Study Study Company B2B 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Millennials are famous for desiring progressive employers who care for their employees’ experience and value a diverse and inclusive workplace. Success breeds success.

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B2B Company Case Study Conference 334

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. For more info, email info@airpr.com.

Media Training 397

Media Training Crisis Communications Conference Training 397

Stern + Associates

JANUARY 26, 2023

We all recognize that experiences during and after covid have fundamentally affected not only employee experiences on the job, but also what employees look for in an employer. The authors’ real-world case studies suggest that investing in purpose, culture, and training can support dramatically increased revenue and engagement.

Employee 117

Employee Company Marketing Case Study 117

Cision

AUGUST 10, 2015

While the majority of the time was spent detailing tips and tricks to use on each of these social networks, one speaker in particular highlighted what I believe to be the most underutilized, but highly effective social selling tactics: employee engagement. Want to learn how to turn your employees into brand advocates on social media?

Training 120

Training Employee Social Media Company 120

Institute for Public Relations

OCTOBER 1, 2024

Chuqing Dong and colleagues studied how employees perceive corporate social responsibility (CSR), how much employees trust their employer, and how this affects their decision to remain at their jobs.

Employee 78

Employee Corporate Survey Study 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

Consider a weekly or monthly spotlight on key employees on your page. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Offer enough variety and choice.”

B2B 157

B2B Software Ethics Leadership 157

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. Study competitors for differentiating factors. There may be evidence to support them, which always helps. But, they’re not unique. They’re not even very different.

How To 310

How To Transportation Software Employee 310

Institute for Public Relations

OCTOBER 22, 2024

The study defined the following terms: — Healthy workplace: a workplace that positively promotes the well-being of their employees. — Unhealthy workplace: a workplace that negatively impacts the well-being of their employees. … Continue reading How Do Employees Feel in The Workplace?

Employee 76

Employee Study Internal International 76

Agility PR Solutions

APRIL 7, 2024

Looming fears of job loss—whether it be AI, inflation, poor skillsets, or damaged manager/employee relationships—has many workers on edge, resulting in subpar […] The post From the Great Resignation to the Great Talent Stagnation: 2024 career optimism study reveals how employers get staffing back on track appeared first on Agility PR Solutions. (..)

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Study Employee Trends Publicity 113

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Studies show that brand loyalty plays a huge role in why people spend their money the way they do. As companies grow, corporate communications become more important.

Training 370

Training Media Training Crisis Communications Reputation 370

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. If an employee in Sydney is working while EMEA and U.S. As a result, how and where we work has been transformed. Productivity levels are higher .

How To 272

How To Employee Meeting Internal 272

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. In response to an absence of rigorous research on the topic, Harvard Business School’s Ranjay Gulati and Nitin Nohria ran an ambitious study of recessionary periods. The HBS study looked at the big picture.

Comparison 296

Comparison Advertising Advertising Reputation 296

PRSay

DECEMBER 10, 2021

After working from home for nearly 20 months, many employees who’ve been given the chance to return to the office in person, even for one day a week, are finding they prefer to stay remote and say it makes them more productive. Some employees have living conditions that are not conducive to work, such as cramped spaces and noisy roommates.

Employee 193

Employee Policies Agency Study 193

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. To see that big of a jump — especially for the amount of time they played — was a little shocking,” said study co-author and BYU associate professor Greg Anderson. “To

Video 167

Video Employee Training Study 167

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Employees work most productively when they feel trust, support and empowerment by their employers. Some even set alerts to remind them to move on to the next task. Sharpen your time-management skills. Ask for trust and support from your employer .

How To 309

How To Meeting Travel Employee 309

ImPRessions - Crenshaw Communications

JULY 6, 2020

Whether it’s a 40 Under 40 list for top executives or a trade case history honor, industry awards generate great PR for organizations and their employees. You have all of the information you need and the case study has rather impressive results; now what? Yet crafting a winning entry for a professional award can be daunting.

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How To Case Study Employee Industry 254

Agility PR Solutions

JULY 4, 2023

The workplace has been a tremendous challenge for owners and leaders in the post-pandemic age, with many employees preferring to maintain remote, or at least hybrid, work environments despite management concerns about productivity and collaboration—and are willing to jump ship for a company that allows it if necessary.

Employee 78

Employee Leadership Study Company 78

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Establishing affinity. Feeling connected to the work. Jessica Walter, M.S.,

Branding 183

Branding Brand Employee Study 183

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

Internal 218

Internal International Communications Employee 218

Institute for Public Relations

JUNE 4, 2024

This summary is provided by the IPR Organizational Communication Research Center based on the original study. An Integrated Framework for Exploring the Impact of Leadership Communication on Employee Trust During Disruptive Crisis Times Dr. Linjuan Rita Men and colleagues explored CEO leadership communication during crises.

Leadership 69

Leadership Employee Crisis Communications 69

PRSay

NOVEMBER 10, 2022

According to a 2021 study by researchers at Portland State University in Oregon, workplace incivility is rising, too. Employees who experience or witness incivilities are more likely to be uncivil toward others, the study found. Today in America, we face a crisis of incivility in society and in our public discourse.

Employee 156

Employee Crisis Reputation Creativity 156

PRSay

JULY 23, 2020

In recent months, the Logos Institute for Crisis Management & Executive Leadership team has studied institutional responses to COVID-19. If an employee has died because of COVID-19, then say so. And eventually, you’ll need employees to continue to want to work for you, and customers to want to do business with you.

Crisis Management 205

Crisis Management Communications How To Crisis 205

PRSay

JULY 6, 2021

What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Confidence that the company is stable, financially healthy and unlikely to lay off employees. After you have a thorough understanding of your ideal candidates, it’s time to study your competitors.

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Branding Brand Employee How To 179

Cision

JULY 10, 2017

Your Employees. Listening to your employees could come in the form of a monthly brainstorming session for your content. Do you have any customer success stories that you could turn into case studies? Anywhere your employees are talking, you need to be listening. Maybe a “day in the field” video with your sales team?

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Corporate reputation, and therefore, business growth are increasingly impacted by a company’s ESG score.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Cision

AUGUST 29, 2017

In fact, one study found that 29 percent of employees could find no clear relation between their role and the overarching company strategy. Similar to how a conductor’s sweeping arm motions guide an orchestra, use your words and actions to influence your employees. However, be sure to keep your tool kit lean and mean.

Marketing 190

Marketing Employee Tools Resources 190

PRSay

MAY 10, 2022

DON’T lead with the features: Doodley Doo is an innovative and fun way for your employees to upskill in data visualization and data storytelling. DO lead with the benefits: Help your employees boost their data visualization and storytelling skills with Doodley Doo.

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Case Study Writing Training Engineering 193

Flack's Revenge

AUGUST 6, 2019

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” Frank Strong mentioned the importance of employee concerns.

Corporate 198

Corporate Branding Brand Agriculture 198

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies.

Branding 284

Branding Brand Small Business Retail 284

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150