Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 146

Case Study Study Company B2B 146

Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. 1) Content marketing benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. Study competitors for differentiating factors.

How To 310

How To Transportation Software Employee 310

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Consider a weekly or monthly spotlight on key employees on your page. Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. Embrace technology. Technology has allowed teams to work from anywhere, anytime. If an employee in Sydney is working while EMEA and U.S.

How To 272

How To Employee Meeting Internal 272

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 162

Study Media Relations Media B2B 162

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Invest in the best technology, leading with Wi-Fi . Employees work most productively when they feel trust, support and empowerment by their employers. Some even set alerts to remind them to move on to the next task.

How To 309

How To Meeting Travel Employee 309

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

Internal 218

Internal International Communications Employee 218

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Software 152

Software B2B Company Marketing 152

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S. adults in May 2021 to gauge U.S.

Automotive 97

Automotive Technology Communications Mobile 97

Sword and the Script

MAY 3, 2022

That’s the first story in this month’s roundup of PR technology news. In a 217-page report, the company says it closed last year with 27,000 customers, 2,200 employees and $402 million in revenue. FirstUp, formerly SocialChorus, offers three ways to implement a meaningful employee listening program. * * *.

Software 103

Software Study Pitching Analysis 103

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. A clear position on an issue, well articulated at the top, helps advance a company or industry viewpoint, and it offers crucial public support to allies, employees, and customers in what is often a lengthy PR battle.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. Addressing Negative Press About Technology Failures Technology failures in healthcare settings can generate significant negative media coverage.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

Agility PR Solutions

MAY 1, 2019

While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects.

Technology 75

Technology Employee Study Communications 75

Melissa Agnes

MARCH 20, 2014

A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. A: First and foremost, I believe every CEO is responsible for driving value to his/her customers, partners, employees and investors. Case Studies' What made you do so?

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

NewsWhip

JUNE 2, 2020

CASE STUDY. 25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The post Case Study Turbine Labs appeared first on Newswhip. Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising.

Case Study 78

Case Study Study Viral Data 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Cision

MAY 16, 2017

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. It’s the only way to stay ahead.

Hotels 198

Hotels Mobile Travel Technology 198

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees.

Software 170

Software B2B Employee Meeting 170

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Your brand story should have a beginning, middle and end like any good tale.

Publicity 256

Publicity Branding Brand Storytelling 256

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Branding Brand How To 243

Sword and the Script

OCTOBER 12, 2021

Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. Given my consulting work is almost exclusively B2B, this study looks especially helpful. For example, among businesses with 500 or more employees, 64% said tech spending would rise.

B2B 128

B2B Software Survey Study 128

5W PR

APRIL 5, 2025

Recent studies show that 95% of business leaders expect their organizations to face a crisis, yet only 49% have a crisis response plan in place. Studies indicate that teams who participate in crisis simulations at least twice yearly show significantly improved performance during actual crises.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Onclusive

JANUARY 25, 2024

In a study by Determ , 46% of PR, Media and Comms pros said they used social listening as a data collection method over he last 12 months. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

Cision

JUNE 23, 2016

The two most dramatic changes are the 24/7 news cycle and technology growth. According to a recent Pew Research Center study , across three disparate metro areas in the U.S., Technology makes it much easier to target audiences and keep people engaged. How has the public affairs industry changed over the years?

Public Affairs 227

Public Affairs Local Education Policies 227

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 183

Survey Marketing B2B Study 183

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. That’s up roughly 5% from the same study last year and adds to the slow and steady growth of the medium.

Instagram 160

Instagram Technology Resources Employee 160

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183