ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Invest in the best technology, leading with Wi-Fi . Employees work most productively when they feel trust, support and empowerment by their employers. Some even set alerts to remind them to move on to the next task.

How To 309

How To Meeting Travel Employee 309

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 120

Case Study Study Company B2B 120

Sword and the Script

SEPTEMBER 10, 2024

Business may be getting a tad personal as B2B buyers put “I feel safe signing a contract with them” at the top of their decision criteria Dentsu a global creative agency is out with a new study about B2B buying decisions. Like other recent studies , it also found that sales cycles are getting longer. Offer enough variety and choice.”

B2B 157

B2B Software Ethics Leadership 157

Cision

MAY 16, 2016

IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.” Employee perception of how their job influences organizational success. Communicate continuously.

International 218

International Internal Communications Employee 218

Sword and the Script

MAY 11, 2019

A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. The study suggests “momentum” releases were the highest performing, followed by partnerships, new hires, products and award announcements. 1) Earned media is sales enablement.

Study 137

Study Media Relations Media Measurement 137

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Bianchi Biz Blog

JULY 1, 2021

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. SK Group surveyed 1,500 U.S. adults in May 2021 to gauge U.S.

Automotive 97

Automotive Technology Communications Mobile 97

ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies.

Branding 284

Branding Brand Small Business Retail 284

Agility PR Solutions

MAY 1, 2019

While technology brings many benefits to the workplace, a new study from Randstad US and Future Workplace on the influence of technology throughout the employee lifecycle—from hiring to engagement and retention—highlights several negative effects.

Technology 79

Technology Employee Study Communications 79

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Or, as the Annenberg study suggests, communications goals and plans aren’t sufficiently aligned with business priorities. A clear position on an issue, well articulated at the top, helps advance a company or industry viewpoint, and it offers crucial public support to allies, employees, and customers in what is often a lengthy PR battle.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150

Tourism Employee Web Travel 150

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Melissa Agnes

MARCH 20, 2014

A: I am a ‘serial technology entrepreneur,’ navigating the unchartered, start-up waters of many technology companies over the past two decades. A: First and foremost, I believe every CEO is responsible for driving value to his/her customers, partners, employees and investors. Case Studies' What made you do so?

Crisis Management 238

Crisis Management Crisis Case Study Reputation 238

Communications Conversations

DECEMBER 16, 2014

I say “unique” because it was pitched as a red carpet event where Verizon would show off its latest holiday technologies and gadgets. Get Verizon employees involved. Instead of hiring actors (or stand-ins) to showcase the Verizon products, they simply let their employees do it. Make the red carpet fun!

Case Study 131

Case Study Wireless Company Local 131

NewsWhip

JUNE 2, 2020

CASE STUDY. 25-50 employees. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The post Case Study Turbine Labs appeared first on Newswhip. Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising.

Case Study 78

Case Study Study Viral Data 78

Deirdre Breakenridge

SEPTEMBER 26, 2016

Recently, Dr. Marlene Neill , assistant professor, Baylor University, and Nicole Lee , assistant professor, North Carolina State University conducted a research study on this important topic. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

Employee 148

Employee Exercises Study Meeting 148

Sword and the Script

APRIL 23, 2024

Yet a new study by Bain and Google brings something new to the conversation. Years ago, when I was studying for an MBA, the company 3M was a case study here. Yet putting that mental energy into measurement pays off measurably as this study shows. This is true inside and outside of marketing.

Software 117

Software B2B Company Marketing 117

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. This is good news for clients and PR firms alike. Your brand story should have a beginning, middle and end like any good tale.

Publicity 256

Publicity Branding Brand Storytelling 256

Onclusive

JANUARY 25, 2024

In a study by Determ , 46% of PR, Media and Comms pros said they used social listening as a data collection method over he last 12 months. Our tool uses the power of AI technology to access and convert large, unstructured datasets into a single source of valuable information. And you don’t just have to take our work for it.

Analysis 195

Analysis Media Trends Data 195

Cision

MAY 18, 2017

In a well-documented case study , Avaya went on to respond in a professional way to that tweet and close a $250,000 deal with this gentleman 13 days later. Technology for being able to “listen” to what Instagram users are “saying” in their images is being developed as we speak.

How To 198

How To Instagram Social Media LinkedIn 198

Cision

MAY 31, 2017

After surveying 2,000 adults to test their attention spans, Microsoft found that technology, social media, and the large volume of media people consume daily is linked to their inability to focus for extended periods of time. For each order, employees nicely wrap up the product and write a personally addressed thank-you note.

Consumer 243

Consumer Branding Brand How To 243

Melissa Agnes

AUGUST 13, 2014

Next, e-mail the link to all of your employees. Secondly, imagine if KitchenAid refused to communicate on social media immediately after their employee’s rogue tweet left them vulnerable to a defamation lawsuit. More crisis management case studies. After that, e-mail the link to other stakeholders.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

Stephen Waddington

MAY 24, 2021

The European Communication Monitor (ECM) 2021 reports on the adoption of technology in communications and the role of communication management. Technology: media and workflow Most practitioners across Europe highlighted the importance of digitalising stakeholder communications (87.7%) and building a digital infrastructure (83.9%).

Report 127

Report Communications Big Data Survey 127

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 173

Reddit Software B2B Technology 173

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 92

Case Study Study Branding Brand 92

Cision

JUNE 23, 2016

The two most dramatic changes are the 24/7 news cycle and technology growth. According to a recent Pew Research Center study , across three disparate metro areas in the U.S., Technology makes it much easier to target audiences and keep people engaged. How has the public affairs industry changed over the years?

Public Affairs 227

Public Affairs Local Education Policies 227

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Steve Tappin puts it well when he explains that the rise of social media represents not just a technological shift, but a cultural one, for business leaders. Mastering digital technology is the easy part. When used well, social media blends direct communication with customers and employees, thought leadership, and brand-building.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

Sword and the Script

FEBRUARY 13, 2024

Although it had roots in technology, it had little software experience and even less when it came to SaaS. CEO listening session with employees At one point the CEO flew in from the headquarters in another city to meet with the division leadership. As part of that, the division set up a meet-and-greet with some of the employees.

Software 134

Software B2B Employee Meeting 134

Cision

JUNE 2, 2017

In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. Case Study in Innovation Outside a Niche. The digital world is changing so fast and the intersection of technologies is disrupting business as usual.

How To 198

How To Real Estate Web Case Study 198

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations. It’s a useful piece of work.

Corporate 135

Corporate Communications Public Affairs Resources 135

Institute for Public Relations

JUNE 5, 2023

This summary is provided by the IPR Organizational Communication Research Center Dr. Ward van Zoonen and colleagues studied the effect of information and communication technologies (ICTs) on employees’ stress and workload outside regular work hours.

Employee 52

Employee Communications Technology Study 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Source: 3 Studies Branding and Marketing ).

Survey 173

Survey Marketing B2B Study 173

PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

Stephen Waddington

JUNE 30, 2020

Technology, agility and human flexibility have enabled private sector organisations to continue to operate through the crisis. Lockdown inequality Employees have managed home working alongside the competing priorities of home schooling, children, parents and partners. This is a huge issue for organisations as we emerge from lockdown.

Crisis 125

Crisis Employee Creativity Education 125

Wadds Inc.

SEPTEMBER 29, 2024

Volatility and Value: A Study of Corporate Affairs Strategies, Structures and Operations in Time of Uncertainty , a new report published by Deloitte describes how the role of corporate affairs within large organisations is shifting from reputation management to growth driver. The Deloitte study provides an alternative viewpoint.

Corporate 98

Corporate Reputation Telecommunications Study 98