PRSay

MAY 12, 2023

Consider your average employees — each day before that first cup of coffee is poured, they are likely inundated with messages from a variety of sources. Storytelling can be an effective way to create messages that can reach your employees and build a stronger connection to your brand. Find employee voices. Show don’t tell.

Employee 151

Employee Communications Storytelling Corporate 151

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

Trends 407

Trends Communications Employee Corporate 407

Onclusive

JUNE 11, 2021

Join Stacey Hedman of the International Fund for Animal Welfare (IFAW) and Sean O’Neal of Onclusive as they share tips for measuring whether your messaging is resonating internally and externally with stakeholders including employees, management, customers, partners and the media. Yes, PR can and does drive growth too!).

How To 370

How To Internal International Employee 370

Agility PR Solutions

AUGUST 1, 2021

The post Employees say AI improves their job performance—and they want more appeared first on Agility PR Solutions. According to […].

Employee 148

Employee Technology Trends Publicity 148

5W PR

APRIL 3, 2025

CEO Kevin Johnson’s quick acknowledgment of the incident and commitment to addressing racial bias through employee training showed stakeholders the company took their concerns seriously. Leaders should model ethical behavior and reward employees who raise concerns.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Some executives are reluctant to share their end game, due to the unpredictability of market conditions or because they don’t want employees to be unsettled. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

Onclusive

AUGUST 10, 2021

Great content lies at the heart of everything communications does, including employee and leadership communications and PR. What do your key stakeholders, including employees, customers, shareholders and analysts, care about the most? One of the sources of this information is media monitoring and social listening technology.

Strategy 418

Strategy Survey Automotive Data 418

Deirdre Breakenridge

JANUARY 6, 2020

Wei’s academic studies are in journalism, consumer technology, and resource economics; he is passionate about the intersections of the fields. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Winner #2 will be announced next week.

Video 352

Video Journalism Education Resources 352

PRSay

NOVEMBER 15, 2023

Laughlin, a former PRSSA president, is vice president of global employee communications for Delta Air Lines. During ICON, she talked with PRsay about Delta’s employee-first approach to internal communications and the challenges of reaching deskless employees. We use an employee-led approach to internal comms at Delta.

Employee 128

Employee Internal International Storytelling 128

Onclusive

SEPTEMBER 27, 2017

In addition to monitoring, however, new technologies like AirPR Software’s Analyst Platform now allow us to aggregate content and identify trends – without reading every article and tweet. Empower Your Employees and Advocates. Who will respond? Arm them with information and let them know when to escalate to others.

Crisis Communications 325

Crisis Communications Crisis Communications Employee 325

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

An instant expansion of services As our base of B2B technology clients has grown, they need more than the earned media, executive visibility, and thought leadership positioning our programs provide. Although it’s a larger company at over 200 employees, Mod Op’s leadership and culture reflect very similar values.

Agency 353

Agency Communications Marketing Leadership 353

Mindful Marketing

JULY 31, 2021

You’ve likely seen signs in restaurants, ads from retailers, and posts on social media from other service providers announcing pressing needs for more employees. However, firms can turn their current recruitment challenges into opportunities if they rethink how they market to prospective employees.

Employee 119

Employee Marketing Interviews Healthcare 119

Onclusive

JANUARY 26, 2022

In this blog series, we’re sharing a proven data- and technology-driven process for building the perfect pitch and nurturing your media relationships, which has been used by Onclusive’s customers to achieve extraordinary outcomes for their brands. One way to do that is to use smart technology to help you out. Earning their attention.

Pitching 370

Pitching Data Privacy Writing 370

Cision

AUGUST 22, 2017

As both a company and a leader, you’re always in motion, keeping your finger on the pulse of what customers want, as well as navigating political changes, multiple technologies and diverse cultures. You may have slightly different communication forms, depending on the audience (customers vs. employees). We target no one else.

Company 267

Company How To Employee Customer Service 267

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. There may be evidence to support them, which always helps.

How To 310

How To Transportation Software Employee 310

PR for Anyone

APRIL 7, 2020

Many businesses all over the world had no choice but to shut down and let their employees go. Despite the social distance, we can remain connected through the use of technology. This is the opportunity to use technology as an effective platform for video and marketing. You are an expert at something.

Marketing 279

Marketing Training Video Technology 279

ImPRessions - Crenshaw Communications

JUNE 17, 2021

As an East Coast employee now working on the West Coast for the past eight months, I don’t face the kind of challenges as teams who span several time zones across many global regions. Embrace technology. Technology has allowed teams to work from anywhere, anytime. If an employee in Sydney is working while EMEA and U.S.

How To 272

How To Employee Meeting Internal 272

ImPRessions - Crenshaw Communications

JULY 26, 2022

Often the main reason employees choose to work abroad is to experience a new culture. Invest in the best technology, leading with Wi-Fi . Employees work most productively when they feel trust, support and empowerment by their employers. Some even set alerts to remind them to move on to the next task.

How To 309

How To Meeting Travel Employee 309

Onclusive

OCTOBER 22, 2020

In the post-COVID world, what companies say and do when times are challenging has a profound effect on how they are viewed by customers, employees, the community, and shareholders. This is the state of the art in communications and reputation measurement and represents the next major breakthrough in public relations technology.

Reputation 307

Reputation Analytics Corporate Government 307

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Employee Policies 272

5W PR

JANUARY 24, 2025

PR professionals must stay ahead of platform changes, emerging technologies, and shifting user behaviors. The Future of Social Media PR Social media will continue to shape how brands communicate with their audiences.

Social Media 109

Social Media Branding Brand Crisis Management 109

Agility PR Solutions

JULY 7, 2024

Success in today’s business landscape means becoming skilled in new technologies like generative AI, and this has been clear for a year or more—but the training hasn’t materialized for most, and employees aren’t sure if they should expect it, according to new research from learning tech firm D2L.

Training 106

Training Employee Technology Trends 106

Agility PR Solutions

JANUARY 7, 2024

These startups are now at the forefront of technological advancements, showcasing remarkable capabilities to enhance efficiency, productivity, and profitability.

Employee 101

Employee Strategy Communications Trends 101

Deirdre Breakenridge

FEBRUARY 26, 2018

Socializing your brand means interacting with people—your customers, your prospects, your employees, your brand loyalists, and even your detractors—with the purpose of listening to them, and building relationships. By involving your employees, those who become your internal brand ambassadors , you show the human side of your brand.

Brand 256

Brand Branding Social Media Employee 256

5W PR

MARCH 13, 2025

Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security. This response created a template for healthcare crisis management that balances public safety, regulatory compliance, and brand protection.

Crisis 78

Crisis Examples Industry Crisis Management 78

Deirdre Breakenridge

APRIL 10, 2017

There’s nothing like a grueling weekend spent unsuccessfully following up on pitches for coverage of a client’s innovative, disruptive, and ground-breaking new technology release to make you start daydreaming of starting your own firm. Each year brings new technology and new table stakes skills for communications professionals.

Travel 281

Travel Technology Conference LinkedIn 281

Presspage

NOVEMBER 8, 2024

be very different from the tone of voice you use to address the families of your employees. To avoid this, companies need to remember to also inform their own employees and keep them updated on what is going on. Workplace violence crisis: When a current or former employee commits violence against another company employee.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78

Reputation Us

DECEMBER 19, 2024

RISK 5: WORKPLACE CULTURE AND EMPLOYEE WELL-BEING Threat : Toxic workplace culture and neglect of employee well-being have come under increased scrutiny. Impact : Poor workplace conditions or employee mistreatment can quickly lead to negative media coverage and loss of employee loyalty.

Reputation 60

Reputation Ethics Employee Government 60

Agility PR Solutions

NOVEMBER 1, 2023

Instead, we’re here to discuss disruptive technologies and the use of AI in the workplace. A recent Microsoft survey found that LinkedIn […] The post AI in the workplace: How to use it to motivate employees to develop new skills appeared first on Agility PR Solutions.

Employee 101

Employee How To Survey LinkedIn 101

5W PR

FEBRUARY 24, 2025

Crisis management in the defense technology sector requires meticulous planning, precise execution, and constant readiness. When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Onclusive

OCTOBER 28, 2021

Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. In the age of social media, managing corporate reputation is a complex undertaking. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. At the same time, they needed to make sure that their customers, employees, and communities heard from the companies behind the brands. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

ImPRessions - Crenshaw Communications

MAY 15, 2020

We can’t show their actual technology but can share a glimpse of their thinking about the category. . Consider a weekly or monthly spotlight on key employees on your page. Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry.

Instagram 333

Instagram B2B B2C Case Study 333

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Direct marketing to customers and employees through timely emails is also useful. As in any category, change represents opportunity for those who can seize it. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

JULY 27, 2017

Talk to Customers & Employees. Your employees have a different perspective of your brand than you do, so talk to them as well. Your employees have a different perspective of your brand than you do, so talk to them as well. Use dialogue with your customers and employees to also understand what weaknesses they observe.

Brand 231

Brand Branding Employee Data 231

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Industry 316

Industry Fashion Travel Tourism 316