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6 Ways to Improve Your Business Expertise and Strengthen Your Ethical Core

PRSay

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics.

Ethics 144
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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 83
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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. It’s important to assess where your energy is most needed, and what tasks are prohibiting you from spending time on these things.

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5 PR Trends to Jump On in 2025 (+ Tips and Tactics)

Prowly

It has already reshaped the industry and altered how professionals conduct research, analyze data, write press releases, and create content. Sure, it can assist with analyzing data and even in writing content for you, but it often lacks context, understanding, and emotional intelligencethings only a PR professional can provide.

Trends 104
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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Technology (think: wearables) will outpace our ability to understand the ethical implications of adopting them.

Trends 135
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Meeting the COVID-19 agency start-ups

Stephen Waddington

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We are working with eight different clients in a wide range of sectors including ecommerce, financial services, healthcare, technology and energy. Write a business plan and go for it.

Agency 161
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Why Millennials Won’t Unplug From Facebook

PRSay

I may be upset by Facebook’s lack of ethics. Going forward, the ability to “sign up with Facebook” every time I downloaded a new app or digital service meant more than saving time and energy. It was a cool moment. It meant centralization. It meant connectivity.

Facebook 135