ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. Verizon’s Oath uses video to take the traditional case study beyond the usual infographic or blog post. That was the case with Equifax CEO Rick Smith’s wooden response to the 2017 data breach.

Video 149

Video Case Study Agriculture B2B 149

Bad Pitch Blog

MARCH 22, 2010

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Send the photo with just the cutline and save everyone some time and energy of an accompanying release. If you keep trying the same thing, expecting different results, you''re nuts.

Infographics 98

Infographics Energy YouTube Mobile 98

Rock the Status Quo

JANUARY 12, 2016

I’m all about integration and, as a small business owner, making the most of assets that dip into my not-so-bottomless well of time, energy or money. Each “best of” summary will also be condensed into an infographic for Pinterest, linking back to the original transcript. A Mini Self-Case Study. Hello again, SEO! .

Infographics 100

Infographics SEO LinkedIn Twitter 100

Cision

JULY 30, 2015

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Check out this infographic for a helpful checklist! As a spokesperson, you may be torn: you see the opportunity to gain some quality exposure for your company, yet you haven’t had ample time to prepare. Stop fretting.

Interviews 120

Interviews How To Media Infographics 120

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.

Examples 116

Examples Retail Energy Product Launch 116

Buzzstream

JANUARY 28, 2025

Muck Rack ) This is excellent news for PRs and all the more reason to invest time and energy into building meaningful relationships with PRs. Data visualization/infographics by 34%, and videos by 33%. Journalist Relationships with Digital PRs 42. 54% of PRs receive 1-5 pitches per day. Muck Rack ) 4 4. Cision ) 45.

Digital PR 71

Digital PR Branding Brand SEO 71

ISEBOX

SEPTEMBER 29, 2016

An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. It makes good sense.

Infographics 70

Infographics Comparison Energy Video 70

ReimaginePR

JULY 18, 2016

When your audience members don’t have the time, energy, or focus to read or sift through an article, they’ll check out a video while they’re on the treadmill after work instead. Because videos are so captivating, it can be easy to binge-watch several in one sitting and wonder why time seemed to have left you behind. This happens to all of us.

Video 120

Video Infographics Branding Brand 120

Barokas

JULY 3, 2019

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.

Case Study 100

Case Study B2B Survey Infographics 100

5W PR

JUNE 11, 2024

Whether it’s early cancer detection enabled by AI, optimized energy grids, or the creation of captivating music, such highlights foster a positive outlook toward AI’s potential, replacing fear with understanding. PR serves as a potent tool to counter these stereotypes, showcasing real-world AI applications instead.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Contently - Strategy

DECEMBER 5, 2019

Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.

Financial 108

Financial Industry Report Insurance 108

Buzzstream

JANUARY 29, 2025

Craft a Strong Subject Line Use the journalists full name in ALL CAPS with a colon in the subject line (e.g., “VINCE NERO: New Data on Energy Prices” ). So like, say your pitch is about whatever energy because the beer has gone down, right? Britt Klontz and Jaclyn Lambert also spoke about this in our podcast.

Pitching 62

Pitching Energy Journalism Newspapers 62

5W PR

NOVEMBER 11, 2019

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services. Companies that have been quick to migrate from spreadsheets and PowerPoint to infographics also attract more attention. So, too will its message.

Data 68

Data Telecommunications Infographics Retail 68

Contently - Strategy

JANUARY 9, 2019

The company sits at the intersection of some of our most crucial sectors, like technology, energy, and transportation. We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain.

How To 111

How To Transportation Content Marketing Healthcare 111

Rock the Status Quo

SEPTEMBER 2, 2015

If it’s less than ten percent, do I have enough resources to make it worthwhile, or will it be a waste of energy and money? A search for “senior demographics social media” brought up this incredibly helpful infographic. With a simple Google or Pinterest search, amazing research is available in seconds.

Instagram 100

Instagram Pinterest YouTube Social Media 100

Presspage

MARCH 5, 2020

Blockquotes, good quality photos, videos, and infographics will be essential to get a higher search ranking. By allowing you to create, implement and monitor your campaigns in one platform, you can save time and energy and focus it all on winning earned media. Get comfortable with rich content. Old content and poor user experience.

Branding 88

Branding Brand SEO How To 88

5W PR

NOVEMBER 2, 2016

Putting in the energy, however, it worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets. Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media.

Publicity 87

Publicity Case Study Infographics Energy 87

5W PR

MAY 17, 2022

This gives companies an opportunity to create more attention-grabbing content by pairing the PR and content marketing efforts and creating infographics or presentations. However, many consumers have started demanding more visual content from the businesses that they interact with. Top Examples of PR and Content Marketing Lead Generation.

Strategy 88

Strategy Content Marketing Employee Google 88

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 110

Case Study Marketing Study Content Marketing 110

Contently - Strategy

FEBRUARY 8, 2024

Italian energy company, Eni, relied on Contently’s versatile platform to bring their vision to life with the Powering Mozambique documentary. Infographics: Breaking Down Complexity Infographics combine text and visuals to present information in a visually appealing and easily understandable format.

Storytelling 52

Storytelling Examples Infographics Viral 52

PR Fuel

APRIL 15, 2018

Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template. By utilizing a template, you will save time and energy for nearly all of your content. You won’t waste time on posts that no one reads AND you get better insight on how to grow your marketing in the future.

Marketing 49

Marketing Infographics Writing Energy 49

Landis PR

JULY 5, 2022

What makes a story shareable is a subject connected to a trending story and/or contains an image or an infographic. The biggest stressors related to work: one respondent said: “Maintaining personal morale/energy.”. Sports and food & dining journalists are less likely to cover a virtual event.

Survey 52

Survey Media Pitching Study 52

Contently - Strategy

NOVEMBER 1, 2023

You’ve invested a ton of time, energy, and money producing this asset, so you have much riding on its success. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Of course, creating all that content sounds daunting. That’s where content atomization comes in.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Shift Communications

JANUARY 16, 2018

But there is Twitter, there’s Pinterest, there’s LinkedIn, there’s a lot more than just Facebook and depending on your audience that you may want to focus your time, your effort, your energy in other places where you still have that resonance. [00:03:40] When was the last time that you created an infographic?

Facebook 116

Facebook Video Branding Brand 116

Solo PR Pro

MAY 10, 2022

If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. It's time to throw in the towel and focus your time and energy elsewhere. Provide original reporting and data? Create digital press kits. Close the deal or move on.

Pitching 58

Pitching Media Journalism Data 58

PR 20/20

MAY 16, 2023

This might be an article recapping insights from one of the ebook's chapters and/or an infographic of takeaways. Meet Your Target Audiences Where They Are Attention has never been at a higher premium. Gate it behind a landing page with a form and use HubSpot's marketing tools (email, social media, ads) to promote it.

Marketing 69

Marketing eBook Resources Tools 69

Contently - Strategy

JUNE 11, 2020

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. It affects everything from time spent on your site to bounce rate to conversions. Creating visual content also tends to give newer healthtech firms a leg up on legacy companies.

Healthcare 112

Healthcare Content Marketing Industry Trends 112

Buzzstream

NOVEMBER 20, 2024

So it might be, Hey, we don’t want any of the top tier press, but we really want to hit these really niche, um, energy sites that nobody else has covered on. Is it worth spending our time and energy on if it’s not going to work in social, for example? We’ve still got that allowance of resource.

Digital PR 71

Digital PR Data SEO Strategy 71

PR Fuel

SEPTEMBER 18, 2018

Rather than focusing on selling your product, spend your energy finding a solid newsworthy idea backed with good information. Instead of sending a regular press release, use an infographic to tell your story. It’s filled with blatant self-promotion — A press release is supposed to share a news story from an unbiased perspective.

Writing 118

Writing Newspapers Report Data 118

PR Fuel

OCTOBER 16, 2018

You spend a lot of time, energy, and maybe even money writing and distributing your press releases. Turn them into infographics— If your press releases share a lot of statistics or original findings, extract that information and share it in an infographic. Don’t be a name in a mega-giant PR firm’s portfolio.

Web 40

Web Pitching Local Writing 40

Contently - Strategy

SEPTEMBER 15, 2021

Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. It affects everything from time spent on your site to bounce rate to conversions. Creating visual content also tends to give newer healthtech firms a leg up on legacy companies.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

Directing your energy on creating value instead of waste is the direct route to higher profitability. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. The thinking behind daily standups is that it keeps the energy high. Avoid waste at all costs.

How To 60

How To Software System Employee 60

Buzzstream

SEPTEMBER 18, 2024

quickly, but then you take it in other directions as well, like how much energy usage. You’re not putting together like a infographic with all the stats on them or something. So that, that research was already there and you kind of had an inkling that journalists are going to start writing about that type of thing. Darren: No.

Creativity 117

Creativity Digital PR Data Pitching 117

Waxing UnLyrical

APRIL 19, 2018

Unfortunately, you don’t have time, money, or energy to create really great images and videos. Piktochart : PIktochart is an online infographics tool. Problem: You know you need visual content to paint compelling pictures about your cause and help potential supporters and donors understand the difference you make.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Buzzstream

DECEMBER 11, 2024

infographics, data studies) can be repurposed. And we were like, we put a bunch of data around the sentiment on social around these two games and which one was going to have a bigger launch and we brought to life this like massive infographic, this amazing research and it was great. It’s not just one and done.

Reddit 77

Reddit How To LinkedIn Digital PR 77