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The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.
Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”
By setting out with clear direction from the very beginning, you’ll be less likely to waste energy on ideas that don’t support your brand’s main objectives; plus, having clearly defined goals will go a long way to making the content strategy a valuable template for everyone across your organization.
1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition?
Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Stop fretting.
Craft a Strong Subject Line Use the journalists full name in ALL CAPS with a colon in the subject line (e.g., “VINCE NERO: New Data on Energy Prices” ). Write the subject line as if it’s already a published headline. Britt Klontz and Jaclyn Lambert also spoke about this in our podcast. As a reporter.
Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.
starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts.
An image tells us immediately if the content is going to be worth our time and energy opening and reading and absorbing the included text. At the beginning, when they first started creating and publishing releases, they were using these beautiful, rich infographics as their hero image for the releases. It makes good sense.
Create social videos and infographics. Create social-friendly videos and infographics. Our industry analysis found that videos and infographics outclassed other content formats in terms of average social shares. Infographics, meanwhile, saw twice as many shares as articles. (We’ll Here are our biggest takeaways.
Set aside a specific time each week to brainstorm, write, create, and edit your marketing material. Templates —Instead of recreating a post, an email, or an infographic every time that you need one, create a template. By utilizing a template, you will save time and energy for nearly all of your content.
If your pitch references original data, statistics or infographics, add it all to a Google Drive folder or Dropbox and share the link in your pitch email. Write a perfect (personalized) pitch. It's time to throw in the towel and focus your time and energy elsewhere. Provide original reporting and data? Create digital press kits.
But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. As the saying goes, write what you know. That partnership can really enrich your content.
But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? Instead of sending a regular press release, use an infographic to tell your story.
Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. The more information, the better. Be a tenacious, creative guerrilla PR pro.
It is simple: participants first write their ideas without discussion on Post-it notes. Writing a blog post? For example: writing a blog post. Directing your energy on creating value instead of waste is the direct route to higher profitability. One of the most effective, however, is the Post-up technique. Failure demand.
So it might be, Hey, we don’t want any of the top tier press, but we really want to hit these really niche, um, energy sites that nobody else has covered on. Is it worth spending our time and energy on if it’s not going to work in social, for example? And how can we support them doing those steps?
But work with a medical expert who can fact-check and reality-check what you’re writing,” O’Connor said. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. As the saying goes, write what you know. That partnership can really enrich your content.
Is of kind of evergreen or inbound link, link asset pages is a one stop shop really for journalists that are searching for a topic that need a reference point for the data that they’re going to be writing about the idea. quickly, but then you take it in other directions as well, like how much energy usage. It’s coming.
Unfortunately, you don’t have time, money, or energy to create really great images and videos. Piktochart : PIktochart is an online infographics tool. Hubspot Blog Topic Generator : Sometimes your brain is so full of all the tasks that you need to get done you just need something to help you generate ideas of what to write about.
infographics, data studies) can be repurposed. What made you decide to write a book? And I thought like, why not write a book? So I’ve always liked writing, but I’ve never gotten the path of let’s do this thing for real with a proper book. It’s not just one and done. So how can I do that?
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