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How to Overcome 7 Top Content Marketing Challenges

Cision

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors.

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How To Create Interesting Digital Content For A “Boring” Industry

Cision

Exciting content people want to share is all around them — all they must do is write it down or film it. The company’s founder could also write about why they started the business to put a face to the company’s name. “How much could you possibly write about industrial marketing?”

Industry 222
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Use a Content Strategy Template To Scale Up Quickly

Contently - Strategy

By setting out with clear direction from the very beginning, you’ll be less likely to waste energy on ideas that don’t support your brand’s main objectives; plus, having clearly defined goals will go a long way to making the content strategy a valuable template for everyone across your organization.

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12 News Release Alternatives

Bad Pitch Blog

1) Infographic: USA Today was the first to own the infographic because snappy visuals help show the news instead of simply telling it. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition?

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How to Ace a Last-Minute Media Interview

Cision

Instead, use any nervous energy as fuel to create a lightening-round version of your normal preparation protocol. Write out a few concise messages that need to be delivered during the interview, and have them in front of you, if possible. Check out this infographic for a helpful checklist! Stop fretting.

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What Digital PRs Can Learn From Former Journalist, Robbie Mann

Buzzstream

Craft a Strong Subject Line Use the journalists full name in ALL CAPS with a colon in the subject line (e.g., “VINCE NERO: New Data on Energy Prices” ). Write the subject line as if it’s already a published headline. Britt Klontz and Jaclyn Lambert also spoke about this in our podcast. As a reporter.

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Do You Really Need Another Whitepaper?

Barokas

Whitepapers ranked the highest (82 percent) on the type of content most B2B buyers rely on, followed by webinars (78 percent) case studies (73 percent), e-books (67 percent), infographics (66 percent) and blog posts (66 percent). When a whitepaper isn’t done well, the time, money and energy put into creating it will all go to waste.