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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. Editorial Guidelines: Establish writing standards to ensure consistency across content. Internally, get company-wide buy-in before the public announcement. Informative?

Corporate 270
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We Tested 20+ AI PR Tools, So You Don’t Have To

Buzzstream

AI tools can save time and energy and, in many cases, improve our PR campaigns and workflows. The tool searches the web, gathers relevant information, and summarizes it. Hypotenuse AI Press Release Writing Tool Hypotenuse AI’s press release generator is part of a suite of AI-powered text generation tools. AI is here to stay.

Tools 62
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[Guest Post] Top 5 Tools Agency Owners Must Embrace for the Digital Future

Deirdre Breakenridge

You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. The best thing about having interns is that they will simply do what you ask for relatively cheap. Lets play executive for a second. 4) SnapChat.

Tools 150
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5 Reasons You Might Need to Issue a Press Release

PR Fuel

Your company spends a huge amount of time, money, and energy to get your new product ready. And writing a press release is a fine art. An unexpected way to use press releases can be to help boost your SEO and increase your web traffic. But journalists, media, and influencers are extremely busy. A Press Release Can Boost SEO.

SEO 52
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Remakes & Remixes: Replicating Successful Digital PR Campaigns

Buzzstream

In a serendipitous twist of fate, when I was writing this article, I came across this tweet from Louise Parker , Digital PR Director at @propellernet : Im not saying im massively advocating this because creativity and innovation are great yada yada but I swear the biggest myth is that if your idea has been done before you can’t do it.

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We Make Our Own Fairy Dust

Waxing UnLyrical

Get media and bloggers to consider and, sometimes, write about stories they might not otherwise have considered, or even known about. An unanticipated outcome of this call was that my friend – who is an exceptionally talented web designer and digital communicator – started helping me with a few tweaks to my site and blog.

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An analysis of the impact of AI on skills in PR

Stephen Waddington

My thanks to Canadian practitioner Jean Valin for leading this research project and writing the report on behalf of the CIPR #AIinPR panel. In time we plan to share the database in a Creative Commons format and develop a web app to interrogate the data. This is where you should direct your personal energy if you want to stay ahead.