Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! I was drawn to the culture and energy here. I interviewed our CEO Bahram Akradi a couple times as a reporter and really admired his vision for Life Time. Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. It saves the next team member time, energy and a host of similar bouncebacks. Make sure to remove them.

Agency 170

Agency Media Software Pitching 170

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. It reported that a typical agency undertakes 27 new business pitches each year at a cost of 1,674 hours and £11,000 of billable time.

Pitching 78

Pitching Publicity System Energy 78

PR for Anyone

MAY 8, 2024

On today’s very special episode, my very first guest, Joanne LaMarca Mathisen (former Executive Producer of the Today Show), returns to flip the script and interview me, Christina Daves, the host and creator of the podcast! Over the past year, I’ve interviewed so many incredible women who are truly living ageless and bold.

Interviews 130

Interviews Financial Storytelling Education 130

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things.

Pitching 98

Pitching Consumer How To Media Relations 98

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. This is part of relationship-building, but it’s worth noting on its own. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. From the minute you polish your resume, through the interview process and on to the front lines of account work, PR is a business that demands accountability. Be scrupulous.

Training 159

Training Writing Pitching Video 159

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62

PR for Anyone

OCTOBER 6, 2021

Pitch it to the media! Why this pitch appealed to the media : The news station liked the idea of them being able to help out with this project. Their time and energy combined with the expertise that Susan has made this an opportunity they couldn’t pass up. Media outlet that was pitched: CBS, WUSA9 , Washington D.C.

Pitching 130

Pitching Television Energy Interviews 130

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives.

Pitching 0

Pitching Energy Media Relations Social Media 0

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. Journalists can smell a PR pitch, even if you’re not yet giving it. Others want an overview of your expertise so they can consider you for an interview. Do The Thinking For Them.

How To 120

How To Energy Print Mobile 120

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.

Radio 97

Radio Automotive Meeting Interviews 97

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

Pitching 52

Pitching How To Energy Resources 52

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot.

Journalism 115

Journalism Automotive Interviews Writing 115

Solo PR Pro

NOVEMBER 10, 2020

To guarantee timing of a bylined article placement or published article after an interview? So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Why are you approaching this as (a pitch, a news release, a social media post, etc.) to turn into a result?

Communications 101

Communications Comparison Exercises Interviews 101

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. What constitutes a successful pitch? If the body of the pitch is longer than 120 words, you might as well not even send it. What else can I provide?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

5W PR

JUNE 11, 2024

Whether it’s early cancer detection enabled by AI, optimized energy grids, or the creation of captivating music, such highlights foster a positive outlook toward AI’s potential, replacing fear with understanding. Regular story pitches and expert commentary can position organizations as reliable sources of AI information.

Privacy 78

Privacy Media Transportation Crisis Communications 78

Bianchi Biz Blog

JUNE 6, 2022

This year we’ve interviewed Daimler Truck’s director infrastructure and eConsulting, who was on-location at their Portland electric charging island , and taken our viewers on a tour of ACT Expo , one of the trucking industry’s most exciting shows that’s growing by leaps and bounds. What advice do you have for PR people that want to pitch you?

Meeting 78

Meeting Media Interviews B2B 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

The endless media pitch calling and subsequent rejections were exhausting. Client Turnover — can lead to instability and the need to perform new business pitches constantly. Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

JANUARY 9, 2019

When video producer Estelle Caswell pitched an explainer mini-doc on the prevalence of Grey Poupon references in hip-hop lyrics, Posner and Klein said her passion for the weird subject won them over. One way to ensure your creators are inspired and interested is to keep your content calendar filled with stories they pitch themselves.

Video 103

Video Brand Branding YouTube 103

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Prepare before you pitch. So instead of rushing the funding news, consider spending an extra two or three months meeting journalists for background interviews. Experience counts, as do other variables like the economic environment, the competitive set (or lack of it) and the founder(s).

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Buzzstream

SEPTEMBER 27, 2024

An excellent suggestion from James Brockbank during our podcast conversation about content relevance was to ask if you or your brand would be able to speak at an expert level if a newscaster were to interview you or your brand about this topic (something that can often occur in digital PR). Here’s how to do it.

Digital PR 118

Digital PR Pitching Radio Google 118

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike.

Pitching 40

Pitching Automotive Engineering System 40

Bad Pitch Blog

JUNE 14, 2009

Social media is not a joke, and anyone who thinks it is should not be pitching SM executives. The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. This pitch is just stupid. Cause I feel kind of badly for everyone involved. Here now the facts.

Social Media 40

Social Media Interviews Pitching Media 40

Polaris

NOVEMBER 17, 2015

Initial interviews with their communications team revealed the Centre was up to some interesting things: • How researchers are making plants more tolerant to drought. • Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2 2 Use Seasonal Opportunities to Your Advantage.

Agency 100

Agency Newspapers Radio Interviews 100

5W PR

FEBRUARY 28, 2024

Content goldmine Capture unique experiences, insightful interviews, and captivating footage, fueling both social media and marketing channels. Think of this as the company’s elevator pitch with some festival flair. Roll with the punches Be prepared to adapt the plans based on the festival’s dynamic energy.

Brand 78

Brand Branding How To Film 78

PR for Anyone

JUNE 16, 2021

I attract people because of my energy. Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a wow factor? I hear this all the time. THAT is my captivating characteristic and without trying, have used this to captivate my audience and the media.

Energy 130

Energy How To Industry Social Media 130

Beyond PR

AUGUST 16, 2016

Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Here are three of their pitching tips to help you clinch that coveted media coverage. Knowing which vertical to target in your pitch is key.

Pitching 40

Pitching Biotechnology Media Healthcare 40

Solo PR Pro

MAY 10, 2022

As long as it's coming from a genuine place, you can land some solid pitches. With journalism resources stretching thinner and thinner, your pitches need to be laser-focused. Looking into the rest of 2022 and beyond, the focus is set on in-depth strategy, personalized pitches and airtight data. The state of journalism in 2022.

Pitching 58

Pitching Media Journalism Data 58

OnePitch

MAY 12, 2022

Within this interview, we break down how to optimize your entire broadcast strategy, what works, and his tips for being a valuable source/spokesperson. Read below for the entire interview with Eric Chemi: 1.) Energy and enthusiasm are contagious. Do that in high-energy, short and impactful soundbites.

Strategy 52

Strategy Interviews Pitching Energy 52

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Bianchi Biz Blog

MAY 22, 2023

I had a brief stint at Bloomberg Industry Group, where I was a Houston-based correspondent covering energy, environmental, tax, health, politics, and legal issues in Texas, Louisiana and Mississippi. Pitch news instead of promotional material. Getting pitches that have nothing to do with what I cover. I like exclusives.

Automotive 75

Automotive Meeting Report Real Estate 75

Presspage

SEPTEMBER 26, 2017

Then somebody in the media team might even be thinking of pitching it, and those three teams not realizing that those things were going on. There’s an energy that forms – an excitement. NOTE: This is part 2 of 2 of our interview with OhioHealth. And you may be duplicating each other’s work.

Healthcare 102

Healthcare Real Estate Social Media Energy 102