Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

For example, journalists who focus on privacy and data concerns on big tech platforms may be intrigued by a pitch about a data breach on a major social network. But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier.

Privacy 294

Privacy Media Telecommunications Conference 294

Stephen Waddington

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. It reported that a typical agency undertakes 27 new business pitches each year at a cost of 1,674 hours and £11,000 of billable time.

Pitching 117

Pitching Publicity System Energy 117

OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed. Thanks a lot!

Pitching 97

Pitching Journalism How To Energy 97

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

They wind up in pitch decks, tech journalists’ inboxes, and in business meetings. The abuse of this term in business meetings, pitches, and press releases has turned it into nothing more than a cliche. These biotic and abiotic components are linked through nutrient cycles and energy flows. Unique, disruptive, innovative.

Big Data 296

Big Data Technology Data Energy 296

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have. Why is that?

Energy 196

Energy Analysis Media Retail 196

Stephen Waddington

JUNE 3, 2021

Developing the WaddsCon community WaddsCon is a high energy, fast paced and fun learning and development event. We are going to continue running events for as long as people keep pitching to speak and delegates turn up. That requires qualifications, continuous learning, a robust code of conduct. I hope that you can join us.

Report 203

Report Energy Print Measurement 203

Rock the Status Quo

NOVEMBER 25, 2015

Rock The Pitch #14. A pitch hit my inbox yesterday from a writer. It wasn’t a bad pitch, just mediocre, but it did have obvious signs that the person sending the pitch didn’t do his basic homework before pitching. The Pitch: Sent: Wednesday, November 25, 2015 5:53 AM. To: Carrie Morgan .

Pitching 100

Pitching Guidelines Community Blogging 100

ImPRessions - Crenshaw Communications

MAY 5, 2022

Waking up on time and making sure to eat breakfast and get ready for the day (even if it means putting on a different pair of sweats) gives me energy and prepares me for the day ahead. Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help.

How To 301

How To Writing Tools Energy 301

Prowly

MARCH 4, 2025

Email pitches? 2 Personalize your pitches You can input all the recent work your target journalist has done and find a way to capture the recipients attention. We want to ensure that no answers to interview questions or pitches generated by AI will ever be sent to an editor. Attention-worthy subject lines?

Trends 104

Trends Reddit Pitching Data 104

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Approaching any one of them without understanding what they cover will ensure your pitch is ignored. These sectors may range from education, government and energy to financial services, healthcare and insurance. For example, there are multiple contacts at The Wall Street Journal that cover cybersecurity.

Enterprise 261

Enterprise Privacy Government Software 261

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

Presspage

OCTOBER 14, 2024

How to build relationships with journalists Cold pitching is a media relations strategy that many PR pros swear by. However, research has shown that out of 500,000 pitches, only 3.15% received a response, while the average cost of a single successful media placement in digital PR is over $1,000.

How To 78

How To Media Crisis Pitching 78

Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

Pitching 62

Pitching Energy Journalism Newspapers 62

Wadds Inc.

OCTOBER 4, 2022

Public relations agencies are expected to pitch for free, follow ambiguous processes, and contracts are frequently awarded on the basis of intangible metrics such as chemistry and creativity. It reported that a typical agency undertakes 27 new business pitches each year at a cost of 1,674 hours and £11,000 of billable time.

Pitching 78

Pitching Publicity System Energy 78

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. You can also garner earned media by pitching targeted journalists, sending out a press release, and securing guest blog postings. Conclude by Measuring Your Initial Success  .

Corporate 270

Corporate Branding Brand Guidelines 270

OnePitch

SEPTEMBER 8, 2022

What’s the best pitch of yours that resulted in coverage and what elements made it successful? I think our obsession with brevity in a pitch often translates to that same obsession with brevity in a response, but those two are very different things. What information do you always make sure to include in a pitch?

Pitching 98

Pitching Consumer How To Media Relations 98

Buzzstream

JANUARY 28, 2025

The two most popular tactics digital PRs use are pitching data-led content (95%) and providing expert commentary (93%). Pitching Journalists 32. 73% of journalists say they reject PR pitches because they are irrelevant to their coverage area. 54% of PRs receive 1-5 pitches per day. 54% of PRs receive 1-5 pitches per day.

Digital PR 71

Digital PR Branding Brand SEO 71

Communications Conversations

SEPTEMBER 10, 2020

I was drawn to the culture and energy here. I spend a good chunk of my time on media relations and pitching. My role was focused on media pitching on these virtual classes, vs. our typical in-club offerings. It took months of pitching, interviews and follow up…but it happened! Why Life Time?

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. It saves the next team member time, energy and a host of similar bouncebacks. Make sure to remove them.

Agency 170

Agency Media Software Pitching 170

PR for Anyone

JUNE 18, 2020

Let that shine through when you pitch the media. When you pitch television, they love personality, opinions, people who can engage their audience. Use your knowledge and passion and put that into your pitches. Having that passion come through in your media pitches will only help you have success with them. It's 10 days.

Television 130

Television Pitching Fashion Energy 130

Stephen Waddington

JANUARY 9, 2022

Over six sessions from February to July we want to explore pitching, newsjacking, data storytelling, the relationship between owned and earned media, promoting coverage, integrated marketing, and reporting and measurement. Please check out the sessions we’ve planned and if you’re interested submit a pitch for a speaking slot.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Business Wire

DECEMBER 19, 2017

Kelvin Chan , a business reporter and correspondent for the Associated Press, and Ted Kemp , Managing Editor - Digital of CNBC International, spent the better part of two hours exploring a myriad of subjects from pitch preferences to virtual reality to fake news to what their media organizations have planned for the future.

Internal 153

Internal International Media Pitching 153

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. When it comes to pitching executive bylines to the media, tech companies naturally tend to focus on topics related to its space and solutions.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

MARCH 17, 2017

We were most impressed when a candidate tracked down press releases for competitors to a client and created a simple SWOT analysis that aided in our pitching. For news organizations and journalists, we typically craft short, detailed pitch emails to get attention, and with bigger news, press releases.

Training 159

Training Writing Pitching Video 159

PRSay

APRIL 19, 2021

When you focus on one keyword at a time, it allows you to put all of your time and energy behind one topic for your owned media. It can be pretty easy to imagine keeping all of your hard work to yourself and not pitching contributed content at all. This comes in handy as you start to integrate earned media.

Media 198

Media Newspapers Google Energy 198

Cision

AUGUST 4, 2016

But if you’re pitching a mediocre story, you won’t find any success – no matter which medium you use. Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. We are witnessing profound changes in the way that we generate, transmit and use energy in our lives.

Pitching 0

Pitching Energy Media Relations Social Media 0

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

Pitching 52

Pitching How To Energy Resources 52

PR for Anyone

MARCH 13, 2024

Her remarkable achievements include earning a Master’s Degree in Humanities, founding the Plant Your Energy organization dedicated to inspiring others in need, and authoring the empowering book, “Plant Your Energy: Face Your Demons and Transform Your Life.”

Energy 130

Energy Education System Exercises 130

PR for Anyone

OCTOBER 6, 2021

Pitch it to the media! Why this pitch appealed to the media : The news station liked the idea of them being able to help out with this project. Their time and energy combined with the expertise that Susan has made this an opportunity they couldn’t pass up. Media outlet that was pitched: CBS, WUSA9 , Washington D.C.

Pitching 130

Pitching Television Energy Interviews 130

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Even if your new SaaS platform is the coolest and most disruptive tech ever, it’s not wise to focus solely on its features and benefits, and it’s worse if the pitch is drowning in jargon or technical terms. This is part of relationship-building, but it’s worth noting on its own. What persistent problem does it solve?

B2B 232

B2B Agency Energy Media Relations 232

Bianchi Biz Blog

JANUARY 8, 2024

Jennifer Ramsay is the editor-at-large at Endeavor Business Media, where she curates the Market Moves newsletters, a series of cross-industry publications pulled together from various Endeavor Business Media outlets covering electric vehicles, manufacturing, energy, infrastructure and cybersecurity.

Meeting 97

Meeting Energy Local Media 97

Cision

MARCH 24, 2017

If you find the compelling human story in what you’re pitching, you’ll be successful. A call to action is a powerful thing; it invites people to get involved, to contribute their passion and their resources, whether energy, money or time. What are the main components of a successful PR strategy?

Enterprise 227

Enterprise Agency Radio Fashion 227

PRSay

MAY 3, 2019

Power in the partnership between PR practitioners, those who craft stories and pitch ideas, and journalists, those who cover the world’s news through fair and truthful content, is the key to success and the only way to counteract inaccurate or misleading news. The fall of one isn’t good for the other.

Publicity 147

Publicity Newspapers Journalism Energy 147

PR in High Definition

SEPTEMBER 22, 2020

This is because this automatic, ‘fast’ thinking is less energy-consuming than the alternative. Thinking ‘slowly’, deeply, or however you want to refer to it, is literally an energy drain. This will help to conserve that valuable mental energy! It’s tiring. And during the pandemic, we’ve all had to think more slowly.

Energy 118

Energy Guidelines Government Measurement 118

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Make your space comfortable but productive – maybe feng shui to welcome in good energy for a great work day! It suggests for every 50 minutes of work, like meetings, pitching or writing, you should take a 10-minute break. Have you been addicted to HGTV during lockdown and want to make your space more visually appealing?

Wireless 207

Wireless Product Launch Energy Meeting 207

Cision

MARCH 14, 2016

Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? But after spending an afternoon with the man who runs the Microsoft facilities department and learning about his unique, money-saving energy software, Clayton went with the energy story.

Storytelling 120

Storytelling Skype Energy Software 120