Buzzstream

JANUARY 29, 2025

Quick Tips Here are some of the tips I pulled from our chat: Personalize Before You Pitch Connect with journalists on LinkedIn or Twitter/X before sending a pitch. Wait a couple of weeks before sending a pitch to avoid seeming transactional. Do they, were they pitched to you? I love the follow-up story angle.

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Pitching Energy Journalism Newspapers 62

Cision

MARCH 16, 2016

You have to fight to get journalists and influencers to care about your story, and it takes energy and effort to nurture those media relationships. Journalists can smell a PR pitch, even if you’re not yet giving it. Read the fine print, and make sure you deliver exactly what they want. Public relations is a tough job.

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How To Energy Print Mobile 120

Wadds Inc.

AUGUST 15, 2023

The energy has yet to be matched by dialogue among the practitioner community about the best way to incorporate tools into the workflow. The new #PRstack guide will be edited by Stephen Waddington and published via Amazon in Kindle and print formats. Vendors are driving the conversation around AI tools. It’s an unhealthy situation.

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Tools Community Energy Print 98

Solo PR Pro

NOVEMBER 10, 2020

So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? If it’s about earned media, then it might be about how pitching your position on a specific trend is unique and powerful and can draw additional attention. instead of another tactic? to turn into a result?

Communications 98

Communications Comparison Exercises Interviews 98

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. They work three months out.

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Pitching Automotive Engineering System 40

Buzzstream

SEPTEMBER 27, 2024

They print business cards. If you can pitch yourself, a thought leader at your company, or your client as an expert, you can get quick links in top news stories of the day. Tip: Before pitching journalists expert commentary, ensure that you or your client is relevant and a true expert.

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Digital PR Pitching Radio Google 118

Polaris

NOVEMBER 17, 2015

Instead of pitching media on the products, we distributed a “creativity kit” for spring break, a time of the year when parents, grandparents, and caregivers are searching for projects to entertain their kids. At times, it’s a matter of linking a brand to a seasonal opportunity. Consider Crayola.

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Agency Newspapers Radio Interviews 100

Contently - Strategy

DECEMBER 4, 2018

One of my favorite mid-funnel pieces of content we’ve produced is this short video case study about our client Eni , the global energy company. You’ll most likely end up creating everything from pitch decks and website copy to one-sheeters and help desk articles.

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Case Study Marketing Study Content Marketing 110

Communications Conversations

AUGUST 21, 2018

which involves pitching story ideas like back-to-school and holiday shopping, but also handling stories about incidents in our stores. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. from Chicago to Washington D.C.,

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Sports Retail Local Report 113

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Buzzstream

AUGUST 28, 2024

Like Cision, the software offers a media database, monitoring, pitching, and reporting capabilities. Not only do we personalize our pitches in terms of the content, but we also tailor the timing of each pitch to the contact. MuckRack differs from Cision in the size of its media database. What Do the Experts Say?

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Media Reddit Digital PR Tools 62

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. And you can’t get buy-in unless you can quantify your previous programs’ success. Because of this, you can’t take the quantity of media coverage at face value.

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Report Media Television Radio 40

The Hoffman Agency

FEBRUARY 14, 2024

Companies such as ASML, Infineon and Synopsys have seen substantial contributions from their Chinese operations, emphasizing the value of striking the right pitch in the world’s second-largest economy. Another industry experiencing rapid growth is China’s new energy vehicle (NEV) market.

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Local Government Banking Policies 36

Doctor Spin

JANUARY 27, 2022

We don’t know how our brains grew to consume 20% of all our energy. I don’t know if the pitch will result in a full-page article or not. Cover photo by Jerry Silfwer ( Prints / Instagram ). We know way more about quantum mechanics than what’s happening inside our brains when communicating.

Publicity 52

Publicity How To Industry Study 52

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. In 2014, Microsoft pitched a bunch of journalists an idea about how a group of employees were analyzing sensory data to revolutionize the way the company used energy across its 500-acre campus. Should’ve been, really.

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B2B Content Marketing Trends Marketing 74

Frederik Vincx

DECEMBER 11, 2015

Reasons: Team has no overview of who is getting pitched. Coverage isn’t secured as initial pitches aren’t being followed up. Reasons: No one is tracking who pitched what and taking ownership of follow-ups. Directing your energy on creating value instead of waste is the direct route to higher profitability.

How To 60

How To Software System Employee 60

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

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Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

MaccaPR

FEBRUARY 25, 2015

Anthony and Dave Shaffer, who covers Xcel Energy and other energy news. I remember when Chen May Yee pitched that story to me. And I think so long as we’re doing good journalism we’ll be pretty successful on whatever platform you look at, whether in print, online, mobile or whatever comes along in the future.".

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Newspapers Journalism Real Estate Healthcare 48