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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

Brands are increasingly adopting environmentally responsible practices, such as optimizing data-center energy use and incorporating sustainable strategies into their advertising practices. 5W understands that success in media and advertising requires more than just great technology.

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Insights from the Miami Tech and Innovation Conference: Resiliency, Creativity, and the Future of Sustainability

5W PR

His sentiment was evident throughout the conference, which showcased technologies like autonomous tractors from BlueWhite , transforming the AgTech industry, and innovative real estate solutions capitalizing on Miami’s rapid growth. Accelerated investment in cutting-edge defense technology is not just necessary—it’s urgent.

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10 Tech Buzzwords PR Folk Should Avoid In 2021

ImPRessions - Crenshaw Communications

Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?

Big Data 296
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Three Pressing Questions in PR: What Students Want to Know

Deirdre Breakenridge

We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. Wanting to forge ahead with incredible energy and enthusiasm comes from within. Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference.

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Sustainable Spirits: How Eco-Friendly Practices Can Boost Brand Loyalty

5W PR

Water Conservation and Waste Reduction The distillation process is water-intensive, but innovative technologies and practices can significantly reduce water consumption. Distilleries can adopt various strategies, such as recycling, composting, and waste-to-energy conversion, to reduce their reliance on landfills.

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The AI reality gap in corporate communications and public relations

Wadds Inc.

Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. The challenge lies not in the technology itself, but in scaling these individual benefits across teams and organisations. The promise of democratising knowledge and skills can only be good for practice.

Corporate 111
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How Sustainability is Shaping the Future of Alcohol Branding

5W PR

Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions. Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport.