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Brands are increasingly adopting environmentally responsible practices, such as optimizing data-center energy use and incorporating sustainable strategies into their advertising practices. 5W understands that success in media and advertising requires more than just great technology.
His sentiment was evident throughout the conference, which showcased technologies like autonomous tractors from BlueWhite , transforming the AgTech industry, and innovative real estate solutions capitalizing on Miami’s rapid growth. Accelerated investment in cutting-edge defense technology is not just necessary—it’s urgent.
Disruptive – In a technology PR context, disruption is not only overused, but misused. Few of these technologies or products are actually disruptive. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Very few products or technologies are truly groundbreaking. The problem?
We set aside the hype and buzzwords and focused on strategic communications and technology to advance the practice of public relations. Wanting to forge ahead with incredible energy and enthusiasm comes from within. Last week, I had the pleasure of visiting my PRSA friends in Rochester at the PRSA Northeast District Conference.
Water Conservation and Waste Reduction The distillation process is water-intensive, but innovative technologies and practices can significantly reduce water consumption. Distilleries can adopt various strategies, such as recycling, composting, and waste-to-energy conversion, to reduce their reliance on landfills.
Individual benefits versus team implementation The challenge is that AI technology has yet to be applied equitably in practice. The challenge lies not in the technology itself, but in scaling these individual benefits across teams and organisations. The promise of democratising knowledge and skills can only be good for practice.
Furthermore, the industry is embracing renewable energy sources to power their operations, reducing their reliance on fossil fuels and lowering greenhouse gas emissions. Traditionally, the alcohol industry has relied heavily on glass bottles, which, while recyclable, can be energy-intensive to produce and transport.
The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. These shareable moments extend the park’s reach and create organic marketing opportunities.
No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.
How does social media and technology in general put you at risk? How have you, or could you, leverage social media and mobile technology as a crisis preparedness strategy? Case Studies Technology and Crisis Communications' Step 2: Plan and train your team. Photo credit: cbc.ca.
All In on the Future of AI GTC brings together the people and technologies shaping the future of artificial intelligence. From Vision to Velocity: Takeaways from Jensen Huangs Keynote NVIDIA CEO Jensen Huang kicked off GTC 2025 with a clear message: AI is no longer an emerging technology. gigawatts of power capacity.
billion in 2021, with nearly half ($22 billion) going to the transport sector, for technologies like lithium-ion batteries or electric aviation. Climate tech startups raised $53.7
I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Internet, Technology, and social media are like everything else in life.
In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.
But you’re also surrounded by your competitors who are putting the same (or more) energy into getting seen on page one. SBO technology levels the playing field. And because it’s a relatively new technology, the field is wide open. It gives a competitive advantage to anyone who takes the opportunity.
The Challenge The new memorandum of understanding (MOU) between the United States and Peru represented a pivotal step in securing access to essential minerals like copper and lithiumkey components for the energy transition and green technologies needed to meet future energy goals.
As a first-time PR Assistant at a B2B technology PR firm , I knew I had to take in a lot of information, learn new jargon and acronyms, and adjust to real-life work experience within a short time. Guest post by PR Assistant, Chanel Roopchand. There was also the shift to working from home.
Wake up and smell the energy Creative working is tough. There is a growing stack of tools to help but it is no replacement for feeling and smelling the energy of a team. In the shift from home working, we’ve overlaid a load of process and technology to make up for the lack of direct interaction. It works but it is exhausting.
The most successful hybrid events now combine the energy of in-person interaction with the reach and accessibility of digital platforms, creating rich experiences that serve diverse audience needs. Success requires equal attention to both audience types, supported by robust technology and thoughtful content design.
The energy contained by lockdown cannot be contained forever. January is always a time for hiring in the creative industries but there’s a renewed energy this week. The pandemic has also reset how we think about many of the operational areas of business including offices, travel, and technology. The economy hasn’t stopped.
Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. They are often considered experts or enthusiasts in a specific niche, such as beauty, fitness, technology, or travel.
He brings his pragmatically optimistic view to the state of the energy crisis and explains why we’re moving toward a time of energy prosperity. He discusses how today’s exponential advancements in technology go to the core of our identity.
Maxim Behar will share with us what to expect from the new editions of these events this year and how important effective communication is in ensuring a successful energy transition. I manage a relatively large team and have been a big fan of solar energy and the Solar Academy for several years. Welcome to our podcast! Maxim: Hello!
In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?
Throughout her accomplished career, Linda Thomas Brooks has worked at the intersection of technology, consumer behavior, data analysis and the media, a combination of experience that led to her new role as CEO of PRSA. I’ve worked at agencies, in technology, in broader communication strategy and a more-narrow media focus.
There has been a huge shift in technological advancement which has made it easier for athletes to optimise their performance and improve the experience for spectators at sporting events. Fighting air resistance represents up to 90% of the energy spent by the athletes. The future of technology in sport. billion by 2026.
Not knowing this, you give the okay to move in a direction to attract more customers rather than committing energy to doing crisis management. For example: maybe you’d been targeting solopreneurs with your technology solution, but you’ve noticed that more small and mid-sized businesses are also finding ways to use your product.
South by Southwest (SXSW) is right around the corner, and with it comes the annual convergence of music, film, technology, and culture in Austin, Texas. Whether theyre covering the latest tech advancements, exploring cultural trends, or capturing the energy of live music, these journalists are set to make waves at SXSW.
I believe our future success will be accomplished by expanding our capabilities through investment in people and technologies. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message.
To be more present and mindful and to manage my energy, I constantly focus on my calendar. I mark any key meetings as “out of office” so it shows up pink on my calendar which grabs my attention and helps me protect the time and my energy around it. How can technology augment, shorten, or replace it? So, take advantage of it!
Yet putting that mental energy into measurement pays off measurably as this study shows. On average, the leaders are five times more likely to install technology serving these areas.” It’s rarely perfect and correlation is typically stronger than causation. Set time aside – say 10% – dedicated to measurement.
” You should select a show theme that you love in order to commit the time and energy necessary to make your podcast a long-term success. Tip #1 : Know your purpose. Ask yourself, “What’s my passion and what am I trying to achieve?” Of course, nailing down what success looks like is a critical first step.
Norwegian Cruise Line recognizes the importance of being responsible citizens at sea by fostering a culture of awareness and respect for the world’s resources through water conservation & management, waste mitigation, and fuel & energy efficiency. Fly With Peace of Mind.
But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. Mobil took out full-page advocacy op-eds in the New York Times to share the company’s viewpoint on public issues like technology, mass transit, and energy independence.
Second, the new semester gets underway with a renewed energy and excitement for all of us. With so many emerging technologies, platforms and ways to learn, the industry really is something to celebrate! our guest moderator will be Susan Young , creator of CareerTapped.com.
Second, the new semester gets underway with a renewed energy and excitement for all of us. With so many emerging technologies, platforms and ways to learn, the industry really is something to celebrate! our guest moderator will be Susan Young , creator of CareerTapped.com.
Whether in Chapter, District, Section or committee roles, our volunteers seem to have endless energy and commitment to the organization and that makes me want to keep saying “yes.” What has kept you motivated to serve PRSA and the profession through the years?
The underlying issues driving GDP down and inflation up are cost pressures created by the lifting of the energy price cap and Brexit. Energy price increases of 50% cannot be absorbed by any business. Areas of digital transformation such as education and training, healthcare and technology are likely to remain resilient.
These sectors may range from education, government and energy to financial services, healthcare and insurance. But thanks to how many industries are affected by general cybersecurity issues, PR teams may gain advantage by diversifying their coverage options based on vertical sectors.
Exponential technology, modern communication and failing well – those were the themes we touched on in the second season of Minds Worth Meeting. In this episode: We revisit our conversation with technology analyst, investor and author of “The Exponential Age”, Azeem Azhar.
PRO TIP: To make your lists more precise, you can group journalists and outlets by industry sector, technology, market, or region. Working for green energy? There isnt enough time to hyper-personalize pitches to mismatched Tier 1 journalists. Data-based PR is the new reality. Doing PR for finance services?
Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy. For PR practitioners, keeping pace with technology (e.g. PR continues to play a vital role in Ireland’s business ecosystem, where the changing face of media has shifted the emphasis towards digital and social platforms.
Tasks such as scheduling, invoicing, and data entry often detract from the time and energy that would be better spent on client work and strategic planning. For many independent professionals, managing day-to-day operations can be time-consuming and tedious.
One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.
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