PRSay

JANUARY 16, 2020

Creating a steady flow of high-quality content that stakeholders want and search engine algorithms value will help inoculate Google search results against malicious manipulation. However, the best way to minimize these forms of attack is simply to bolster and secure your organization’s online reputation.

Reputation 183

Reputation Privacy Banking Ethics 183

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable.

Brand 130

Brand Branding Ethics Engineering 130

Doctor Spin

FEBRUARY 4, 2025

Reputation engineering. Today, the pictures in our heads are influenced not only by traditional news media, but also by influencers , search engines, and social media algorithms. [link] Agenda-setting. Determining what issues the public thinks about by controlling media narratives. Storytelling. Crisis communications.

Ethics 52

Ethics Journalism Crisis Communications Public Affairs 52

Flack's Revenge

NOVEMBER 16, 2016

Public editors still need to look after the public interest, hold powerful forces accountable, and explain to audiences how and why journalism works as it does — but to do so they need to speak and shape a new language of news platform ethics.”. The post In Defense of “Fake News” appeared first on.

Ethics 120

Ethics Facebook Google Engineering 120

Stern + Associates

FEBRUARY 20, 2023

How to Expand Your Product’s Audience Historically, breakthrough technologies like AI or augmented and virtual reality have been exclusively wielded by data scientists or software engineers, but Patton says it’s time for that to change.

Local 118

Local Community Ethics Education 118

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. Continuous communication of the daily decisions that represent an ethical culture is one of the best ways to self-police.

Reputation 159

Reputation How To Employee Financial 159

Wadds Inc.

MAY 17, 2023

The same report could have been written in the past 30 years about how public relations was slow to adapt to the internet, search engine optimisation, social media, and PESO. Public relations practitioners recognise the opportunity to advocate within organisations for the moral and ethical concerns related to AI.

Publicity 141

Publicity Case Study Privacy Ethics 141

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 85

SEO Mobile Engineering Ethics 85

PRSay

SEPTEMBER 11, 2023

The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation.

Enterprise 187

Enterprise Technology Tools Privacy 187

Cision

APRIL 29, 2016

A recent study by USC Viterbi School of Engineering observed the email behavior of over 2 million users who exchanged 16 billion emails over the course of several months. Be Ethical, and Make this Known. While social media is ubiquitous now, it still isn’t going to replace email anytime soon. Nice guys don’t always finish last!

Publicity 120

Publicity Mobile Ethics Social Media 120

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. Conduct an SEO audit.

SEO 128

SEO Strategy Google Engineering 128

Ethical Voices

SEPTEMBER 12, 2022

How to protect your company’s reputation when other similar brands are having ethics failures. Why we need to keep ethics front and center. I currently manage a small team here, but I have a background at other utilities, as well as the private sector working at an engineering firm. I am a utility nerd. Who you are matters.

Ethics 96

Ethics How To Employee Company 96

PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. That’s a huge shift in the way we think about communications.”.

Communications 121

Communications Case Study Training Reputation 121

Stern + Associates

JUNE 5, 2023

Beyond Automation: AI as a Collaborative Force Computer scientist Iyad Rahwan , managing director of the Max Planck Institute, is an expert in AI ethics. Instead, organizations should be asking how they can leverage it as a collaborative strategic tool.

Technology 118

Technology Ethics Leadership Groups 118

Stern + Associates

MARCH 15, 2023

According to Hancock, our challenge will be to develop AI that supports human goals while educating people on how best to use these new technologies in effective and ethical ways. According to Geoff Parker , the Charles E. Reid Blackman, Ph.D.

Technology 118

Technology Ethics Creativity Tools 118

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images.

Trends 120

Trends Mobile Web System 120

Prakkypedia

JULY 30, 2018

Practised professionally, public relations is ethical, truthful, often serving noble causes, sharing very important messages which can make the community a better place. In this atmosphere it’s not unusual for ethical PR pros—who are in the vast majority—to feel uneasy about the way their profession is viewed by others.

Ethics 71

Ethics Fashion Government Engineering 71

Waxing UnLyrical

APRIL 23, 2013

No, our job is to keep social media ethical. Just as Waxing Unlyrical helped lead the way when some of the issues surrounding sponsored blogging arose, leading the way on social media abuse should foster dialogue that allows for better, more ethical business practice and a stronger social media industry.

Social Media 108

Social Media Media Facebook Viral 108

PR Fuel

JUNE 5, 2020

Journalists have a strict Code of Ethics that ensures they’re delivering factual information to readers. The four principles of ethical journalism include: Seeking the truth and reporting it Minimizing harm Acting independently to avoid conflicts of interest Being accountable and transparent. Credibility.

How To 98

How To Ethics SEO Writing 98

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

Ethical Voices

MAY 28, 2024

Today, she teaches at the US Naval Academy and may discuss ethics even more than I do. I am a systems engineering major and spent the first half of my career flying and creating a career path that worked for me and began to work for women who followed me as well. What is the most difficult ethical challenge you ever confronted?

Ethics 80

Ethics Leadership Education Groups 80

Sword and the Script

SEPTEMBER 14, 2022

Perhaps this is a matter of PR ethics , but I’d like to believe it is more of a matter of due diligence. The algorithms are engineered to feed us more of the stuff we click on, which given our nature, is the stuff we already believe. Responsibility to stay informed about technology.

Survey 99

Survey Communications Media Engineering 99

Stephen Waddington

AUGUST 12, 2020

I'm working on a variety of exciting projects for some really good people – from tech and engineering, through hospitality and e-commerce, to architecture and higher education. Helping ethical and purpose-led businesses is what drives and excites me - and it's where my attention will be fully focused now.

Agency 161

Agency Meeting Retail Energy 161

Prohibition

DECEMBER 3, 2024

These links signal to search engines that your site is trustworthy and worth ranking higher. On the flip side, a feature in a lower-authority publication might have less impact but still diversifies your backlink profile, which search engines love. When a reputable publication features your product, its more than just a nice mention.

SEO 62

SEO Ethics Engineering Consumer 62

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.”

Enterprise 70

Enterprise Ethics Engineering Technology 70

Mark My Words

NOVEMBER 5, 2014

Some time in the future, she may come back to Spotify – but for the moment, the recipe goes like this: engineer a row, generate ink, sprinkle in a bit of fuss and a dash of consternation; and watch as the mix bubbles sends flocks of fans to non-streaming and Apple-branded versions.

Ethics 103

Ethics YouTube Engineering Journalism 103

Ethical Voices

DECEMBER 18, 2023

What is the most difficult ethical challenge you ever confronted? We have a responsibility to use data ethically. But we should do it in a way that’s ethical and honest. What other ethics issue did you want to discuss? And years later I’m like, it was fascinating. What do you mean by responsible use of data?

Ethics 106

Ethics Data Training Agency 106

PRSay

SEPTEMBER 22, 2016

Ethical dilemmas are rarely straightforward, especially in internal communications. Modeling from Sisela Bok’s three-step ethical decision-making process, we need to weigh out: What we know and what we don’t know. And, if you’re a really good friend, you’ll show up on moving day and help. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

NewsWhip

OCTOBER 9, 2024

Our Engineering, Product and Design teams work in integrated units, closely with our client teams, and our clients, and ship what we often hear is the easiest to use and most intuitive software in the media monitoring industry today. We take an ethical and privacy-by-design approach to our work.

Viral 78

Viral Privacy Ethics Technology 78

Wadds Inc.

MARCH 8, 2023

The threat are copyright and ethical issues that arise from the use of AI tools. The point here is not over-engineering a simple task, but just noticing all the time where you might use AI to speed up or eliminate tasks that we might categorise as cognitive drudgery.” He’s the CEO of marketing transformation agency Brilliant Noise.

Tools 98

Tools Writing Pitching Web 98

PR Fuel

JUNE 18, 2020

People trust journalists because they have a strict code of ethics. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs). They Build Credibility. Announcing Newsworthy Content.

Infographics 105

Infographics SEO Writing Pitching 105

Solo PR Pro

SEPTEMBER 8, 2020

It's Ethics month and a good time to review the public relations code of ethics. and support your clients to ensure that they have a strong ethical foundation. Our roles encompass more than communications, we are the structural engineers that test the foundation and spot the cracks. Written by Karen Swim.

Ethics 71

Ethics Crisis Leadership Training 71

Sword and the Script

JANUARY 18, 2020

The concern here isn’t just for the ethics of data and psychology in business persuasion – but also the ability to recognize when it’s being used against you. I think it’s easy for a business to dismiss the risk of manipulation or worse, disinformation, as only relevant in politics, which makes it vulnerable.

Film 90

Film Employee Ethics Data 90

Stephen Waddington

JUNE 26, 2018

There’s a common but misplaced assertion that PR is a special case because of its reliance on human characteristics such as emotional intelligence; ethics; and interpersonal skills. It’s called search engine optimisation and is a growing area of the digital industry. Paid social was initially viewed as an ethically murky area for PR.

Ethics 69

Ethics Analysis Technology Data 69

Remote PR Jobs

SEPTEMBER 25, 2023

Offering any type of financial gain may be an ethical approach for social influencers, but it is not an acceptable way to approach a journalist. Clients often come and go, but your relationship with the media is what keeps the engine running. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR in High Definition

DECEMBER 1, 2022

The AI for Decarbonisation Programme is part of the UK’s broader Net Zero Innovation Portfolio, which is set to increase AI market growth in the UK, reduce the cost of energy, and increase the consideration of ethics, bias and equity in AI technologies within decarbonisation applications.

Energy 62

Energy Engineering Technology Government 62