Cision

DECEMBER 11, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. So write your release with your audience in mind.

Writing 293

Writing How To Infographics Pinterest 293

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. That means creating high-quality content that is informative, engaging, and relevant to the target audience. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Check out Chris’s infographic board on Pinterest. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. But what differs between everyday monitoring and in-crisis monitoring?

Social Media 249

Social Media Crisis Media Pinterest 249

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 81

Infographics SEO eBook Google 81

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. The following is a guest post from Michael Peggs.

Infographics 80

Infographics SEO Strategy Viral 80

Contently - Strategy

SEPTEMBER 5, 2024

It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries. A fintech case study can help establish you as a credible source and increase the likelihood of ranking high on search engine results pages (SERPs).

Case Study 52

Case Study Study Storytelling Infographics 52

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. Optimize every piece of content so it is perfectly formatted for search engines. Perhaps even ”what causes eczema?”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Trade Shows 178

Business Wire

FEBRUARY 21, 2017

Search engines showcase the first 70 characters of your headline. Include hyperlinks to provide reporters with instant access to back up materials, add a photo, infographic or video that visually tells your story to activate visual learners and include social prompts in your news release to allow fans to advocate on your behalf.

Writing 220

Writing Report How To Google 220

Prowly

FEBRUARY 13, 2025

5 Branded search volume Track what is on the rise across search engines. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. Follow the number of searches specifically for your brand name.

Measurement 104

Measurement Tools Brand Branding 104

Presspage

JANUARY 21, 2025

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.

Writing 78

Writing How To Product Launch Crisis 78

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

5W PR

SEPTEMBER 26, 2024

Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. These keywords form the foundation for content strategy, guiding the creation of content that ranks well in search engine results. Finally, promoting content across various channels maximizes its reach.

Infographics 78

Infographics Engineering Comparison Case Study 78

Remote PR Jobs

MARCH 27, 2024

Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Optimize your content for search engines by incorporating relevant keywords and shareable elements. Seamless transitions between sections ensure a compelling storytelling experience.

Case Study 130

Case Study Study Writing How To 130

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Search Engine Results Page – the results provided by a search engine following a query.

Engineering 45

Engineering SEO Google Web 45

Beyond PR

FEBRUARY 22, 2017

This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media. Trick question: which will get the most shares between an infographic and a “ How to ” post? What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Visual content on Google and other search engines – images, video and other multimedia elements – tends to gain higher placement because it may act as a quality signal.

Technology 100

Technology Infographics Financial YouTube 100

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

Content Marketing 115

Content Marketing SEO Case Study How To 115

The Proactive Report

JUNE 15, 2016

Create innovative and engaging marketing assets including infographics, slideshares, social posts, landing pages, podcasts, animated gifs, product collateral, email offers, and other tools as needed. To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Measurement.

Communications 150

Communications How To Analytics Public Affairs 150

The Proactive Report

JANUARY 25, 2017

People are more likely to believe search engines (59%) than human editors (41%.) PR Lessons Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC Need help? People are now four times more likely to ignore information that doesn’t fit their view of events.

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC. People are now four times more likely to ignore information that doesn’t fit their view of events. Peers are Highly Credible. PR Lessons

System 100

System Training Engineering Employee 100

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs).

Infographics 105

Infographics SEO Writing Pitching 105

PR 20/20

FEBRUARY 20, 2023

Search engine optimization (SEO). By doing keyword research and creating optimized content for search engines, you can attract potential customers who are actively searching for solutions to their problems. Some examples of content marketing include: Infographics. Ebooks and Whitepapers. They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Get more out of your content by increasing its longevity. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Tools 125

Tools Analytics Software B2C 125

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. This opens up more opportunities for those who want to specialize in the visual side of PR with images, video, infographics and more. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Text, video, illustration, slideshow and infographics are all formats to explore and consider. This is a guest post by Bernie Borges.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. We know how that works; it’s one of the core functions of PR. Owned Links. Any link that you created is owned.

Google 113

Google Guidelines Web B2C 113

Contently - Strategy

JANUARY 29, 2019

While many content marketers fall victim to keyword stuffing, we prefer to only use target keywords when they’re relevant—search engine “spiders” like to rank sites with content that sees consistent engagement. This verifies keyword relevancy. It’s not enough to create great content—it has to be seen.

Brand 111

Brand Branding How To SEO 111

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Search engines now “most trusted” source for news: According to the 2015 Edelman Trust Barometer search engines are now the first used and most trusted source for general business information, breaking news and for verifying news seen or heard elsewhere.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Search engines now “most trusted” source for news: According to the 2015 Edelman Trust Barometer search engines are now the first used and most trusted source for general business information, breaking news and for verifying news seen or heard elsewhere.

Trends 100

Trends Media SEO Analytics 100