Prohibition

SEPTEMBER 19, 2024

Enter SEO (Search Engine Optimisation). Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. Search engines love rich media, and it’s proven to increase engagement rates. Just make sure to use descriptive, keyword-focused alt text for any visuals you include.

SEO 62

SEO Engineering B2C Writing 62

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 82

Infographics SEO eBook Google 82

5W PR

OCTOBER 18, 2024

Optimize content for search engines (SEO) to improve visibility. Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. That means creating high-quality content that is informative, engaging, and relevant to the target audience. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use relevant keywords and follow SEO best practices to improve visibility on search engine results pages. Use attractive images, infographics, and videos to captivate attention and make the message stand out.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

JANUARY 9, 2018

Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics. Informative, aesthetic infographics drive immense engagement. Infographics are plug and play, citable and are liked and shared 3x more on social media. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

PR 20/20

FEBRUARY 20, 2023

Search engine optimization (SEO). By doing keyword research and creating optimized content for search engines, you can attract potential customers who are actively searching for solutions to their problems. Some examples of content marketing include: Infographics. Ebooks and Whitepapers. They build trust and credibility.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Prohibition

JANUARY 29, 2024

Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. This signals to search engines that your website is active and relevant. Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience.

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. But it’s not all just data & statistics — they’ve made the release readable with lists and a reader-friendly infographic, which has the dual purpose of appealing to readers and search engines. Conclusion.

Infographics 283

Infographics Consumer Video Examples 283

Buzzstream

MAY 25, 2021

So whilst thinking about what formats can work best, try to avoid saying “I want to create an infographic” or “I want to create a video”. This is often easier than updating a more complex execution such as an interactive infographic because it is usually a case of updating copy and visuals with new ones. Static infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Contently - Strategy

SEPTEMBER 5, 2024

It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries. A fintech case study can help establish you as a credible source and increase the likelihood of ranking high on search engine results pages (SERPs).

Case Study 52

Case Study Study Storytelling Infographics 52

Cision

JANUARY 11, 2017

According to data from serpIQ that analyzed the top 10 search results for over 20,000 keywords in the Google search engine, the average content ranking in the top 10 results has at least 2,000 words. According to the study, here are the most shared content types in order of popularity: Infographics. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

Contently - Strategy

JULY 12, 2024

Experiment with new formats, like video, infographics, or illustrations to increase engagement. Headlines and subheads Bullet points and numbered lists Revisit links The best way to frustrate your visitors and confuse search engines is to keep outdated and broken links. Ensure images load quickly.

How To 52

How To Engineering Guidelines Google 52

Cision

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Hoyt Organization

MAY 10, 2024

This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people.

Google 81

Google Engineering Infographics Policies 81

5W PR

NOVEMBER 3, 2023

Create blog posts, articles, videos, and infographics that offer valuable insights on health, and fitness trends, and how wearable tech can enhance one’s wellness journey. Regularly updated content not only builds brand authority but also improves search engine visibility.

Marketing 78

Marketing Infographics Content Marketing Data 78

Prohibition

APRIL 13, 2023

By repurposing your video content into blog posts, you can provide your audience with different ways to consume your content, as well as ensuring your content ranks higher on search engine sites. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Cision

AUGUST 14, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to you infographics to provide real information for your followers. So write your release with your audience in mind.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

In the age of Content, search engine results pages (SERPs) are inundated with potential links for users to click on. Infographics demonstrate your brand’s expertise in your industry. Tweet out links to infographics to provide data-driven information for your followers. So write your release with your audience in mind.

Writing 293

Writing How To Infographics Pinterest 293

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Contently - Strategy

OCTOBER 9, 2024

That’s partly due to the fact that these articles can be indexed by Google and other search engines, making your content easier to find. Use visuals: Break up large chunks of text with images, graphs, videos, or infographics to increase engagement. With enough articles, your page can become a knowledge hub for industry professionals.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

ImPRessions - Crenshaw Communications

MAY 3, 2018

Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion. In 2017, Forbes reported : “Most B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. PR offers more bang for the content buck.

Advertising 178

Advertising Advertising B2B Reputation 178

PR Fuel

JUNE 18, 2020

They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. Much like your blog articles, if your press releases give your readers consistently valuable content, the Google algorithm will recognize this and raise your rankings on search engine results pages (SERPs).

Infographics 105

Infographics SEO Writing Pitching 105

5W PR

MAY 24, 2021

Make sure it can be easily searched by using Google and corporate search engines. For example a press release can arrive in the form of bullet points, infographics, podcasts, SMS, cartoons and poetry. Optimise the content by using keywords and adding links. Alternative formats. A press release can have alternative formats.

Guidelines 88

Guidelines Infographics Writing Examples 88

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. Optimize every piece of content so it is perfectly formatted for search engines. Perhaps even ”what causes eczema?”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Contently - Strategy

NOVEMBER 1, 2023

That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on. Atom 5: An infographic that features important data about automation trends (which are all contained in your eBook) and showcases your expertise. Better SEO Search engine optimization thrives on relevance and diversity.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! Canva – Your Creative Hub Best for: Visual content creation Canva is an easy-to-use content creation tool that’s super popular with marketers.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Infographics : Although it is a form of visual content, infographics are information rich. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

ImPRessions - Crenshaw Communications

JULY 21, 2017

Expanding on what the mighty search engine already does, the enhanced “information feed” is more news-oriented and advanced in its use of machine learning and AI to intuit and reflect your interests. Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. DesignerPics.

Infographics 157

Infographics Writing Tools Google 157

Buzzstream

DECEMBER 5, 2023

Are you trying to build links for search engine visibility? Example: Let’s use an example: We’re trying to drive search engine visibility for a company that makes data analysis and statistics software. For example, having many posts with ‘INFOGRAPHIC’ in the title means the site posts infographics.

Resources 103

Resources Analysis Infographics Writing 103

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Visual content on Google and other search engines – images, video and other multimedia elements – tends to gain higher placement because it may act as a quality signal.

Technology 100

Technology Infographics Financial YouTube 100

Beyond PR

FEBRUARY 22, 2017

This study was further corroborated by a study from Buzzsumo , analyzing over 100 million articles, that found that content needs to be at least 1,000 words to get more traffic from search engines and social media. Trick question: which will get the most shares between an infographic and a “ How to ” post? What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC. People are now four times more likely to ignore information that doesn’t fit their view of events. Peers are Highly Credible. PR Lessons

System 100

System Training Engineering Employee 100

The Proactive Report

JANUARY 25, 2017

People are more likely to believe search engines (59%) than human editors (41%.) PR Lessons Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC Need help? People are now four times more likely to ignore information that doesn’t fit their view of events.

Digital PR 100

Digital PR System Engineering Training 100

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. Check out Chris’s infographic board on Pinterest. Welcome to episode #015 of The Crisis Intelligence Podcast, with Melissa Agnes and Chris Syme. But what differs between everyday monitoring and in-crisis monitoring?

Social Media 249

Social Media Crisis Media Pinterest 249