PR Job Coach

OCTOBER 31, 2013

The fact remains that the resume is still used by the majority of talent hunters in today’s hotly competitive job market. This assures consistency, repeatability and better search engine optimization by focusing on your essential and core competencies.

How To 247

How To Skype YouTube Construction 247

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 82

Infographics SEO eBook Google 82

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. Create high-quality content.

Infographics 80

Infographics SEO Strategy Viral 80

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion.

Advertising 178

Advertising Advertising B2B Reputation 178

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. What is inbound marketing? Some examples of inbound marketing tactics include: Social media.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing. They are: Infographics. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

5W PR

OCTOBER 15, 2024

Launching a new consumer packaged goods (CPG) product in today’s competitive market requires a well-crafted marketing strategy. By gaining insights into who the customers are, companies can tailor all of their marketing efforts to resonate with them effectively.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing. The sentiment?

Social Media 0

Social Media Marketing Media Customer Service 0

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Today, it is so much easier and it’s a lot more transparent with the advent of search engines and a social web. See how they market online. Are calls to action part of their marketing tactics?

How To 198

How To Real Estate Web Case Study 198

The Proactive Report

JULY 31, 2017

To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. Optimize every piece of content so it is perfectly formatted for search engines. Perhaps even ”what causes eczema?”.

Engineering 188

Engineering Interviews Infographics Social Media 188

Business Wire

FEBRUARY 21, 2017

Google Trends is a free service that Google offers to show writers, content creators, marketers and PR pros what information people are looking for within Google search. Search engines showcase the first 70 characters of your headline. Keep in mind, ideal headline character counts can vary by platform and news partner.

Writing 220

Writing Report How To Google 220

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. This content is considered “valuable” because it has been carefully crafted.

Content Marketing 90

Content Marketing SEO Case Study How To 90

5W PR

MARCH 27, 2024

Digital communication, public relations, and digital marketing are now intertwined. There are many good reasons why companies should consider weaving public relations in marketing tactics. Content Content is indeed the lifeblood of any victorious PR and digital marketing campaign.

Publicity 78

Publicity Strategy How To Marketing 78

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Create a strong content marketing plan. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Remote PR Jobs

MARCH 27, 2024

Provide a brief overview of the client and their market context before delving into the specifics of the project. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Make it easy for prospective clients to find and engage with your success story.

Case Study 130

Case Study Study Writing How To 130

5W PR

SEPTEMBER 26, 2024

Organic traffic, comprised of visitors who find websites through search engines, represents a goldmine of potential customers. It is possible to consistently deliver high-quality, audience-centric content, build a loyal following, increase organic traffic, and ultimately achieve marketing goals.

Infographics 78

Infographics Engineering Comparison Case Study 78

5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

Marketing 78

Marketing Infographics Content Marketing Data 78

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Search Engine Results Page – the results provided by a search engine following a query.

Engineering 45

Engineering SEO Google Web 45

Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. in Marketing and a B.S. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs).

Communications 150

Communications How To Analytics Public Affairs 150

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. Creative Media Kit Ideas.

How To 176

How To Media Guidelines Pitching 176

Marketwired

MARCH 31, 2016

More and more, IROs are incorporating photos and video into their IR websites and using infographics to emphasize important data in their earnings reports. Visual content on Google and other search engines – images, video and other multimedia elements – tends to gain higher placement because it may act as a quality signal.

Technology 100

Technology Infographics Financial YouTube 100

Cision

OCTOBER 19, 2015

Now, they’re also in charge of social media and content marketing. Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. Search engines used to be the main source for content distribution and promotion. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. What is the Purpose of a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

The Proactive Report

JULY 23, 2018

Content has always been a major part of PR, but now it’s become an integral part of all marketing. According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

Google 113

Google Guidelines Web B2C 113

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. What the PR team does integrates into elements beyond the traditional marketing umbrella it used to sit under. via GIPHY.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

The Proactive Report

JANUARY 25, 2017

People are more likely to believe search engines (59%) than human editors (41%.) 60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. PR Lessons Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC Need help?

Digital PR 100

Digital PR System Engineering Training 100

The Proactive Report

FEBRUARY 2, 2017

People are more likely to believe search engines (59%) than human editors (41%.). 60%) Then comes foreign competitors, immigrants who work for less and jobs moving to cheaper markets. Online sources and search engines are trusted more than traditional media. DOWNLOAD THE INFOGRAPHIC. Peers are Highly Credible.

System 100

System Training Engineering Employee 100

Contently - Strategy

JANUARY 29, 2019

Without that awareness foundation, it’s harder to achieve other goals down the marketing funnel. Here’s how you can address them before they hurt your marketing efforts. Marketers trip up, however, when they plan branding and SEO efforts separately. It can even change the way the existing audience perceives you.

Branding 111

Branding Brand How To SEO 111

ImPRessions - Crenshaw Communications

MARCH 10, 2017

A post like this one by an executive with PandaDoc, a provider of all-in-one software for proposals, contracts and other sales collateral, was published in top digital marketing trade CMS Wire. Another tip: while you may fall in love with your clever title that involves a play on words, search engines prefer simpler and more direct headlines.

Blogging 136

Blogging Writing Engineering Analytics 136

Contently - Strategy

AUGUST 30, 2022

Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Each asset should serve a unique goal, audience, channel—or else all you’re doing is creating a lot of noise without a lot of value,” says Natalia Dinsmore, Senior Content Marketer at Balance. Blog posts into eBooks.

eBook 142

eBook YouTube Video Social Media 142

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 98

Marketing Content Marketing Advertising Advertising 98

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62