5W PR

NOVEMBER 3, 2023

Unlocking Fitness Marketing Ideas for Wearable Fitness Tech Wearable fitness tech is booming in today’s market, thanks to the convergence of technology and wellness. This creates a golden opportunity for fitness marketers to tap into an eager market seeking innovative solutions.

Marketing 78

Marketing Infographics Content Marketing Data 78

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Remote PR Jobs

MARCH 27, 2024

Provide a brief overview of the client and their market context before delving into the specifics of the project. Use infographics or charts to illustrate key metrics such as increased website traffic, social media engagement, or media placements secured. Make it easy for prospective clients to find and engage with your success story.

Case Study 130

Case Study Study Writing How To 130

Prohibition

NOVEMBER 7, 2023

Staying on top of your game is a must when it comes to content marketing. Having various marketing strategies across multiple platforms can be hard to keep on top of – so having the right tools at your disposal can be a game-changer. Get in touch today to find out how we could help you.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Search Engine Results Page – the results provided by a search engine following a query.

Engineering 45

Engineering SEO Google Web 45

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That means not just creating eBooks but also infographics, videos, blog posts, social media posts, and so on.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). If done correctly, your website will start earning backlinks on its own, improving your search engine rank and overall SEO. Create high-quality content.

Infographics 80

Infographics SEO Strategy Viral 80

Prohibition

SEPTEMBER 19, 2024

Enter SEO (Search Engine Optimisation). Multimedia and Backlinks Including multimedia like images, videos, or infographics in your press release can boost SEO. Search engines love rich media, and it’s proven to increase engagement rates. Just make sure to use descriptive, keyword-focused alt text for any visuals you include.

SEO 62

SEO Engineering B2C Writing 62

Cision

JANUARY 9, 2018

According to HubSpot’s State of Inbound 2017 , the top three inbound marketing priorities are: Growing SEO & Organic Presence. Spark engagement from new audiences by delivering your blog content to targeted influencers while driving search engine visibility. Infographics. Blog Content Creation. How to do it?

Case Study 210

Case Study How To Infographics SEO 210

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect?

Infographics 82

Infographics SEO eBook Google 82

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

SEPTEMBER 5, 2024

Here’s why fintech marketers should put case studies at the core of their content strategy and tips to streamline the process. It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It’s also key for search engine optimization (SEO).

Case Study 52

Case Study Study Storytelling Infographics 52

Stern + Associates

AUGUST 3, 2017

A robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. This content is considered “valuable” because it has been carefully crafted.

Content Marketing 115

Content Marketing SEO Case Study How To 115

Cision

JANUARY 11, 2017

According to research from the Content Marketing Institute , 70 percent of B2B marketers plan to create more content in 2017 compared to 2016. However, the same study revealed that only a measly 17 percent of content marketers report their content marketing efforts as much more successful. 1,000 words? Well, there is.

Strategy 120

Strategy Infographics Content Marketing Study 120

Beyond PR

FEBRUARY 22, 2017

Do you know that at least 70 percent of B2B marketers will create more content in 2017 compared to 2016? Creating more content is usually always a good thing, but successful content marketers know that it takes more than just creating more content to get results from content marketing. They are: Infographics. What posts.

Content Marketing 93

Content Marketing Strategy Infographics Marketing 93

Cision

SEPTEMBER 7, 2017

The easiest way to do that is by including multimedia elements — whether photos, infographics, videos or audio clips. The value of content marketing has been proven time and time again. Most companies have websites full of engaging images and video to appeal to online audiences. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Contently - Strategy

MARCH 5, 2024

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

JULY 12, 2024

In the world of media, marketing, and entertainment, reboots are killing it right now. And LinkedIn actually recommends updating your brand guidelines every few years to keep your brand identity fresh and consistent across all your marketing channels. This can also be done as part of a marketing refresh.

How To 52

How To Engineering Guidelines Google 52

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Cision

FEBRUARY 5, 2016

Bernie Borges is executive producer of Social Business Engine , CEO of Find and Convert , an IBM Futurist , a Dell Social Influencer and frequent speaker at marketing conferences and private events. Native advertising is one of the most controversial and least understood concepts in contemporary marketing.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

MaccaPR

OCTOBER 10, 2022

Focused on the DIY and home improvement space, we gathered at the Grand Hyatt Buckhead hotel to network and share insights into the ever-changing landscape of influencer marketing. It’s no secret that influencer marketing is booming, according to Influencer Marketing Hub , influencer marketing was a $13 billion industry in 2021.

Conference 62

Conference Marketing Instagram YouTube 62

Contently - Strategy

OCTOBER 9, 2024

In fact, according to LinkedIn : 40% of B2B marketers surveyed say LinkedIn is the most effective channel for driving high-quality leads. Marketers see up to 2x higher conversion rates on LinkedIn. So, when you’re putting together your marketing strategy, don’t sleep on LinkedIn articles. Consider Mailchimp.

LinkedIn 94

LinkedIn Analytics Banking Writing 94

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. Evolution of Content Marketing. The sentiment?

Social Media 0

Social Media Marketing Media Customer Service 0

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. For smaller firms, PR can reduce marketing spend. Close behind are e-books (67%), infographics (66%), and blog posts (66%).” In many ways B2B PR is a more efficient engine of promotion.

Advertising 178

Advertising Advertising B2B Reputation 178

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences.

Examples 52

Examples eBook Infographics Analytics 52

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. Then, fulfill that promise in your content.

Blogging 215

Blogging Company Engineering Airlines 215

The Hoyt Organization

MAY 10, 2024

This update is aimed squarely at addressing the issue of spammy and low-quality content that sometimes appears in its search engine results. In addition, it wants to be able to identify whether web pages were created for the purpose of ranking on search engines instead of being helpful to people.

Google 81

Google Engineering Infographics Policies 81

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 117

Content Marketing Marketing Writing Infographics 117

PR Fuel

JUNE 18, 2020

Although social media and online ad targeting have taken up most marketing budgets, press releases still play an important role in a company’s image. They’re written in an objective way and often contain quotes, statistics, infographics, and eye-catching headlines. What is the Purpose of a Press Release?

Infographics 105

Infographics SEO Writing Pitching 105

Sword and the Script

MAY 20, 2017

A new survey of 2,400 B2B marketers suggests content marketing is the top priority this year – and by a wide margin. According to Marketing Charts , 37% of the respondents cited content marketing as the most important initiative. And that’s the theme for this week’s Unscripted Marketing links [UML].

Content Marketing 62

Content Marketing Marketing Real Estate B2B 62

Cision

APRIL 12, 2016

For example, the people coming to your website through search engine result pages (SERPs) or Facebook posts would be considered organic traffic. Create a strong content marketing plan. Content marketing involves much more than just writing blogs. Infographics work great for blogs, Facebook and Pinterest. .

Infographics 120

Infographics eBook Content Marketing Video 120

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. It’s a form of blindness that’s liable to show up elsewhere in marketing and the organization; we are all forever students. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Cision

MAY 29, 2017

People were excited to see how the search engine offered relevant results just by reading the first few letters of a keyword. Fast forward to 2017, the search engines have become even smarter. Marketers are now keen on making brand content discoverable to ensure better awareness and traffic. Enter content discovery!

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 3, 2018

One of the risks in marketing is the tendency we all have to get caught in a habit. As the conversations around the marketing table often begin with, “At my last company we…”. This means we must, as marketers, maintain a student’s mindset , continuously challenge assumptions , and actively seek out new ideas.

Content Marketing 62

Content Marketing Creativity Apparel Marketing 62

PR 20/20

MAY 23, 2017

We originally published a blog in 2015 listing 40+ inbound marketing resources. We’ve added even more to the list, so read below for an update with even more resources for marketers. As marketers, we spend hours researching the top trends and tactics to prove top-notch ROI and success. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53