Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics.

Tools 125

Tools Analytics Software B2C 125

5W PR

MAY 27, 2022

Storytelling. This type of information can make a company’s story a lot more compelling, because it’s going to be supported by real data and evidence, and the best way to showcase any data is through storytelling. That means companies in the robotics industry have plenty of opportunities to promote their solutions to the target market.

Company 88

Company Strategy Publicity Real Estate 88

ReimaginePR

JULY 18, 2016

Videos are also great for search engine optimization (SEO for short) because they’re more likely to pop up higher in search results. That same Impact infographic tells us that, “By merely mentioning the word ‘video’ in the subject line of an e-mail campaign blast, the click through rate increased by 13%,” which is huge!

Video 120

Video Infographics Brand Branding 120

Beyond PR

DECEMBER 5, 2017

The blog is listed first for a reason; it’s the engine. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. The next 9 are the gas.

Infographics 72

Infographics Case Study Video Survey 72

Contently - Strategy

JULY 31, 2019

Search engine optimization (SEO) is the practice of formatting online content according to parameters set by Google’s algorithm, in order to make that content appear higher on a search engine results page (SERP). A longform piece of writing is not snackable, but an infographic posted to social media is snackable.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Contently - Strategy

NOVEMBER 8, 2023

Videos: Videos captivate audiences with dynamic visuals and auditory experiences, appealing to those who prefer immersive storytelling. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. Their visual appeal and shareability contribute to content dissemination.

B2C 52

B2C Case Study B2B Infographics 52

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. To learn about search and analytics, we follow: Search Engine Journal ( @sejournal ): New to SEO and search? Search Engine Journal publishes articles for every level of search expert.

Resources 53

Resources Marketing SEO Engineering 53

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Ranking organically at the top of search engine result pages (SERPs) is no easy task. The Public Relations Expert.

Marketing 43

Marketing Mobile Engineering Technology 43

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Ranking organically at the top of search engine result pages (SERPs) is no easy task. The Public Relations Expert.

Marketing 40

Marketing Mobile Engineering Technology 40

Waxing UnLyrical

JUNE 17, 2015

Now, they have the luxury of reaching out to their audiences directly… through content storytelling. Content storytelling is all about creating attractive, valuable and interesting information your customers are passionate about , so they actually pay attention and engage with the brand. But how do they do this effectively?

Brand 40

Brand Branding Video Community 40

Sword and the Script

DECEMBER 10, 2019

“Content marketing will revolve more around individuals and storytelling components. Lastly, the effect of Google on any search engine ranking (with its continual algo tweaks) will keep marketers guessing as to the effectiveness of content and SEO strategy. You can find all posts that reference Muck Rack here. The list goes on.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

AUGUST 8, 2024

For instance, marketing and engineering can give you customer and user insights, and finance can give you detailed spending reports. For instance, if your data security firm has published lots of research this year, you could highlight the top findings in a quick-hit video or infographic for social.

How To 52

How To Data Trends Software 52

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Everyone loves a good story, so don’t forget to inject a dose of storytelling into the process.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Contently - Strategy

MARCH 5, 2024

Each year, Deloitte surveys American families about the materials they find themselves buying for kids every time autumn rolls around, and they present their findings in a cool infographic. Implementing storytelling into B2B content programs has shown to be an effective strategy for connecting with readers. Moral of the story?

Financial 52

Financial Content Marketing Examples Banking 52

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Search engine optimisation (SEO) has shifted towards the skillset of public relations in identifying and listening to audiences and creating content to earn attention.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. That’s what the entire news industry had for them?” Vox’s team used (and still uses!)

Media 110

Media Journalism Content Marketing Education 110