ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Remote PR Jobs

SEPTEMBER 27, 2024

Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights. Blogs and Online Publications: Bloggers and online journalists might write about your announcement, providing additional reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Save $100 with coupon code PRSA21! It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Branding 234

Branding Brand Reputation Crisis 234

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Onclusive

SEPTEMBER 23, 2019

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. Proactively look for opportunities to meet internal customer and all stakeholder needs . Writing User Stories for new products / Creating Wireframe.

Engineering 150

Engineering Enterprise Construction Software 150

NewsWhip

JANUARY 11, 2022

In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. . Most of the top articles about engineer bonuses saw fewer than 10k engagements.

Policies 78

Policies International Internal Employee 78

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie: Writing is still key, along with planning and being organized. Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child.

Leadership 159

Leadership Conference Local International 159

Buzzstream

DECEMBER 6, 2024

Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. The Editorielle team told me they do work with US and international publications, but their focus seems to be UK.

Case Study 116

Case Study Pitching B2B Tools 116

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Internal links. Use it here.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. The scientists (or engineers or IT experts) want to include all the technical stuff. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. Aim for an eighth-grade reading level.

Employee 197

Employee Leadership System Corporate 197

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 170

Leadership Industry Conference Trade Shows 170

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

How To 123

How To SEO Mobile Engineering 123

Prowly

FEBRUARY 26, 2025

They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Where digital PR serves for search experience Today, search engines prioritize brand authority, content relevance, and user experience.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Cision

MAY 3, 2017

Pilots have altimeters, instruments that help them monitor their elevation in the sky, with radar they know where they are in relation to other planes, the ground, and even how well their engines are performing. The brand doesn’t blow up because you’ve engineered around major issues customers actually care about.

Airlines 137

Airlines How To Engineering Radio 137

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

The Resolution Blog

JULY 9, 2018

To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. These are the people who care the most.

Retail 169

Retail International Internal Twitter 169

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. Internal links: A link on your website that leads to another page of that same website. Internal links should contain related content to the page site visitors are initially on. Share Tweet Share.

SEO 80

SEO Strategy Engineering Mobile 80

Contently - Strategy

MAY 20, 2024

In fact, nearly 50% of shoppers today begin their research with Google —so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. When you optimize your website’s tech aspects, you make it easier for search engines like Google to find, crawl, and rank it.

SEO 90

SEO Engineering Content Marketing Google 90

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 101

Content Marketing Marketing SEO Video 101

Presspage

NOVEMBER 7, 2017

A search engine will look for the language code in a page for it to be indexed on keywords. If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right).

Local 92

Local Engineering International Internal 92

Deirdre Breakenridge

MARCH 7, 2016

If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. ” For Verizon, it is unlikely that they will hire a candidate right out of college.

Communications 120

Communications Interviews Social Media LinkedIn 120

PRSay

JANUARY 14, 2020

10 was as consequential as Edison’s death was for the engineering professions, or Henry Ford’s for the automotive industry. For PR professionals worldwide, Jan. That day we learned Harold Burson, APR, Fellow PRSA , had joined the ranks of those storied pioneers, gone but not forgotten, their legends destined to grow.

Leadership 158

Leadership Automotive Employee Corporate 158

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Display expertise.

SEO 128

SEO Strategy Google Engineering 128

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

International 71

International Internal Data Media 71

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Cision

MAY 9, 2016

International license ). red) – A search engine for free-to-use images. Free jpeg – A search engine for free-to-use images (note – don’t use the hashtags as this feature appears to be broken as of this writing). Every Stock Photo – An image search engine. Free Images (.cc)

Engineering 120

Engineering Creativity Google Community 120

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 81

Automotive Engineering System Media 81

Waxing UnLyrical

FEBRUARY 7, 2013

— RedShift Writers (started by yours truly) is a high-powered, lightning fast content writing company customized to the digital/social media era. We are dedicated to providing high quality copywriting/content writing for both humans and search engines. We live to write and write to brand. 24 – Jan.

Writing 96

Writing Google Pitching Small Business 96