Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Clear and present AI “A renewed focus on and commitment to internal communications. There will be a glut of AI-generated content as well.

Writing 211

Writing Communications Marketing B2B 211

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 148

Internal International Tools Software 148

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Branding 234

Branding Brand Reputation Crisis 234

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Onclusive

SEPTEMBER 23, 2019

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. Proactively look for opportunities to meet internal customer and all stakeholder needs . Writing User Stories for new products / Creating Wireframe.

Engineering 150

Engineering Construction Enterprise Software 150

NewsWhip

JANUARY 11, 2022

In a span of one week at the turn of the year, Apple found itself amid major headlines for not one, but two different points of interest regarding its workers — employees staging a walkout and engineer retention incentives. . Most of the top articles about engineer bonuses saw fewer than 10k engagements.

Policies 78

Policies Internal International Employee 78

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

PRSay

MAY 8, 2018

In one class, we were asked to write a release based on a police report. Karlie: Writing is still key, along with planning and being organized. Judy: I’ve always had interns; it’s a good opportunity to provide the same kind of mentoring that you might for your own child.

Leadership 159

Leadership Conference Local Internal 159

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Internal links. Use it here.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

PRSay

JULY 27, 2020

Here are some tips for doing just that: • Write for the reader. The scientists (or engineers or IT experts) want to include all the technical stuff. To eliminate corporate-speak, analyze your writing with tests such as the Flesch Reading Ease Score or the Flesch-Kinkaid Grade Level Score. Aim for an eighth-grade reading level.

Employee 197

Employee Leadership System Corporate 197

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 170

Leadership Industry Conference Trade Shows 170

Contently - Strategy

JANUARY 25, 2023

Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Basic search engine optimization (SEO) principles still apply to voice searches. SEO is all about writing for the customer and creating content that answers burning questions.

How To 125

How To SEO Mobile Engineering 125

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. It’s been invaluable at raising internal awareness – at all levels – about what we are trying to do.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

The Resolution Blog

JULY 9, 2018

To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. You should still share it internally. As well as increasing morale (or learning about what needs to change), sharing internally could also amplify reach and sales. These are the people who care the most.

Retail 168

Retail Internal International Twitter 168

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills.

Content Marketing 103

Content Marketing Marketing SEO Video 103

Presspage

NOVEMBER 7, 2017

A search engine will look for the language code in a page for it to be indexed on keywords. If you place German press release in a page that is set up for English, Google and other search engines will be confused to say the least (see the short video on meta geo tags on the right).

Local 92

Local Engineering Internal International 92

Deirdre Breakenridge

MARCH 7, 2016

If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. ” For Verizon, it is unlikely that they will hire a candidate right out of college.

Communications 120

Communications Interviews Social Media LinkedIn 120

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. Display expertise.

SEO 130

SEO Strategy Google Engineering 130

The Proactive Report

JUNE 17, 2018

And it gets the attention of search engines and the media. You can’t hire just any intern or freelancer and ask them to produce a piece of 10X content. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle.

B2C 157

B2C Study Exercises Sports 157

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. What sort of data? Why would you do this?

Internal 72

Internal International Data Media 72

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. What do you hope to learn at the PRSA 2015 International Conference? Good morning from Atlanta!

Conference 40

Conference Internal International Leadership 40

Shift Communications

SEPTEMBER 18, 2017

However, public relations operates on a calendar largely dictated by either internal operational mandates – “it’s end of quarter, we need more website traffic!” – or editorial calendars for publications. Suppose we looked at a very common data source: search engine data. Example: Matching Search Intent to PR.

Analytics 132

Analytics Data-Driven PR Data Software 132

Presspage

JULY 25, 2018

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Include meaningful boilerplate The simplest points sometimes need restating: Write the boilerplate description of your company as if for somebody who has never heard of your business.

Wikipedia 103

Wikipedia Writing Video Report 103

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. I work with a team of editors, analysts and contributors reporting on a wide range of vehicle news, test drives and dealer and industry news.

Automotive 81

Automotive Engineering System Media 81

Polaris

DECEMBER 6, 2014

All Things IC (internal communications) with Rachel Miller. Jay Baer recently launched MarketingPodcasts.com , a search engine for marketing podcasts where you can read reviews and discover podcasts that help you become a better marketer and businessperson. Amp Up Your Social Media with Glenn Gaudet. I know, I know.

Marketing 147

Marketing Content Marketing Social Media Film 147

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. But even when using ChatGPT to write pitches, press releases or guest columns for executives, “you always need humans to bring it to be final,” he said.

Pitching 92

Pitching LinkedIn Technology Engineering 92

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. When you issue a press release before other people write about your product, you control the message.

How To 98

How To Newspapers Analytics SEO 98

The Proactive Report

JUNE 15, 2016

Communicate campaign plans and results to internal and external audiences and secure executive, regional and cross-functional support. To be effective at SEO you have to stay abreast of the constant changes in the search engine algorithms. Moz.com and Search Engine land would be my first two choices.

LinkedIn 100

LinkedIn SEO Infographics Data 100

Stuart Bruce

MARCH 8, 2017

In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is. Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.”

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Sword and the Script

NOVEMBER 20, 2018

Everyone hits up the same list and the glamour of it has long since worn off unless you are writing them a check. The risk is that if two links have the same content, a search engine will select one to return to a given search query. 6) It’s important to build internal links. I’d also encourage you to think beyond influencers.

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

Buzzstream

MARCH 5, 2025

If you are a banking client, you could talk about inflation) and pre-write some quotes for those topics. For instance, Europe’s Top Personal Income Tax Rates are perfect for an international campaign. You could write a story around it and then do some link outreach to major pubs in each country.

Digital PR 62

Digital PR Pitching Study Google 62

Sword and the Script

AUGUST 6, 2024

It’s often an assistant account executive or an intern. Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Identifying journalists you write your pitch Separately, the company unveiled a new feature that helps identify journalists to pitch as you write your pitch. Chowing down.

Privacy 91

Privacy B2B Pitching Analysis 91

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Seach Engine Optimisation (SEO) is the holy grail of online visibility, and blogging is your trusty friend when it comes to this. Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40