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Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. I want HashAtIt.com to become known worldwide as being like a Google search engine, but for #hashtags. The post Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine appeared first on Deirdre Breakenridge.
For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .
But I do know something about interviewing experts, which is often the basis for B2B comms writing. But once you’ve made your interview subject comfortable, it’s not always easy to think of new questions on the fly. Let’s face it – most of us in comms don’t also have, say, engineering or operations experience.
If you’re interested in the Ugly Christmas sweater, then you may enjoy my interview with Evan Mendelsohn, who is the co-founder of Tipsy Elves. Of course, after you read this interview, you may want to run out and get your ugly Christmas sweater or better yet, buy one for someone special in your life. Interview Mentoring PR 2.0
Senior PR Engineer Kelly Byrd interviewed her customer Mark Delcorps of Overstock.com on how he and his team and company are using AirPR data to help them drive, maintain and replicate business impact. Read more of the AirPR Interview Series. K: Full plate! How does the Overstock PR team fit into the organization?
As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.
Talented tech workers like engineers and programmers want to be part of a culture that fosters innovation, and the real-life narratives can be very persuasive. GE has been telling the story of its engineering talent for years through social content, with great success.
For example, we occasionally bring in technical writers to interviewengineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!
She dominated SEO (search engine optimization) on the word “Christina.” After several email and phone interviews, I was selected to go to Chicago, appear on the show and compete on Steve Harvey’s Top Inventor segment. ” She had all the “Google-Juice.”
Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences.
Interview with Joanie Connell, Ph.D., Interviewer: Hey, welcome back to another edition of the Public Relations Security Videocast. Interviewer: Absolutely. Interviewer: There’s a lot of riding on those types of individuals. Interviewer: The Ph.D., Flexible Work Solutions. Really appreciate it.
Conducting and hosting interviews with professionals from various industries, and having those interviews go well takes a special type of talent. However, not all PR professionals are equipped with the necessary skills that make for a successful interview. . Before the Interview. During the Interview.
In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. In fact, I know from experience, they coexist nicely.
Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Analyze their recent coverage, areas of interest, and preferred interview formats. Offer exclusive insights, data, or interviews with relevant experts.
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them.
Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.
This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Interviews and Features: Arrange interviews with key media outlets to provide more in-depth information on the content of your press release.
If you’re an entrepreneur currently seeking engineers, you know … Continued. Interviews company culture Elizabeth Patterson hiring Mohr Davidow Ventures recruiting recruitment talent' More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands.
Optimize content for search engines (SEO) to improve visibility. Consider offering exclusive interviews or access to experts. That means creating high-quality content that is informative, engaging, and relevant to the target audience. Use storytelling techniques to make content more memorable.
You don’t even have to be in the same city where the shows are recorded, because most do remote interviews. The best PR opportunity might be an appearance on a show that regularly interviews eminent experts, tech journalists, or company founders. He interviews one guest per episode, usually founders, scientists, or engineers.
One of my first interviews was in Examiner.com. Remember that Google is a question search engine. If so, are you staying connected with those journalists? It’s important to stay front of mind with them. Additionally, you never know where they might end up. Right” is the important word.
To get on her radar at this crucial first step on the stakeholder journey, your content should rank well in search engines for all the generic terms people might search related to your brand. expert interviews. A series of interview with users who had amazing success with the product can create that emotional response.
The Google name has been synonymous with “search engines” for years, but it has officially entered the “Gemini era.” It also uses LinkedIn Live to host interviews with medical professionals and Q&A sessions on relevant health topics. Pfizer shares stories of patients who have benefited from its treatments.
People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.
As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story.
An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. A call from Maja puts you on your wits but her contribution to the industry makes it a better place.
I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.
People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.
The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. Media kits provide journalists with essential materials about the game and offer opportunities for journalists to interview the game’s creators. Companies can partner with popular gamers or streamers to promote the game.
Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. By incorporating relevant keywords and linking to owned content, press releases can improve your search engine rankings while ensuring your news reaches the right audience through organic search.
Even without a traditional blog, most companies want to be widely seen as a reliable source of expertise and information for consumers, whether through how-to’s, market research, or making experts in the organization available for media interviews. Example: ‘I Quit! Personalize Your Brand.
Track any subject, from healthcare to engineering to politics to sports. When offering an expert for a comment or interview, show how one-of-a-kind they are. Get instant access to print-only publications and licensed sources hidden behind paywalls. Narrow it down with your industry keyword to get more laser-focused results.
I eventually stumbled upon search engine optimization (SEO) and it immediately became something I was very passionate about. Being an IST major at Penn State landed me my first job as an application developer, where I exclusively focused on front-end web development. I also freelanced many websites throughout college.
Online reputation management (sometimes abbreviated as ORM) focuses on the management of search engine results, the building of thought leadership campaigns, media visibility, and several other aspects that influence what the public sees when they look for you. The difference between PR and Marketing.
We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. This interview has been edited for length and clarity. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has?
PR pros know that staying on message is fundamental to rocking a great media interview. Public relations is the engine and gatekeeper of reputation management. Here are some PR-inspired tips for surviving this turkey day with loved ones. Stay on message. It takes discipline and agility to roll with a challenging reporter’s questions.
In college, I interviewed with a PR firm for a coveted summer internship to help with a big Major League Baseball event. I vividly remember the last interview question: Why did I want to work in sports? I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown.
Here are six ways to do that, with an emphasis on the all-important media relations engine. Other indispensable hacks include the BreakingNews app for emerging stories, and―if budget allows―competitive monitoring engines like TrendKite. Shortcuts That Fuel Earned Media Results. Use new tools. Find original data.
Cision CEO Kevin Akeroyd was recently interviewed in Chicago by Bizcast HQ , which highlights innovative businesses wth a unique story to tell. We’re proud to have been a part of their showcase and are sharing just a small segment of the interview that particularly inspired us on leadership, prioritization and communication.
Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Conduct surveys and interviews, follow social groups on Facebook and discussions on Reddit and Quora to pinpoint the most common issues the business can solve for. Discover pain points by asking direct questions.
We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview.
Tech talent such as Software Engineers or data scientists usually look for companies that offer them career development or career advancement. You therefore need to keep in mind that compensation is something they consider before going for a job interview. Stronger career path. Make the work sound more challenging.
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. But one of the best ways to drive influence and visibility for business leaders is to secure earned speaking engagements for them.
You can also provide feedback sessions with your target audience during interviews or start gathering post-service survey data. 5 Branded search volume Track what is on the rise across search engines. You can start checking online reviews there, on your website, as well as on platforms like g2 or Capterra.
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