Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. How long have you been in journalism and how did you get started? Describe the craziest or most fun story you have written. Use people.

Meeting 93

Meeting Engineering Journalism Media 93

ImPRessions - Crenshaw Communications

JULY 1, 2016

It is typically easier for product engineers to correct one flaw as opposed to something potentially systemic. Journal , for example, didn’t cover the story until the reporter had uncovered another player in the space. Your product USP is a moving target. When launching a wearable ultrasound pain device, the Wall St.

Engineering 159

Engineering Journalism System Interviews 159

Buzzstream

DECEMBER 6, 2024

Two hours is often a lifetime in the journalism industry. For example, I have added the following {PRb, PRsb, search engine optb} to the keyword list to reduce false positives on words like pr ince and pr ocess. They are helpful, friendly, and very timely. Why might it not be the best fit?

Case Study 116

Case Study Pitching B2B Tools 116

PRSay

JANUARY 11, 2020

His bylines included a front-page interview with William Faulkner. Burson enlisted in the Army in 1943 and became part of an engineer combat group in Europe. He was the only reporter to obtain an interview during the trial with Associate Justice Robert H. Later that year, he was assigned to report on the Nuremberg Trial.

Newspapers 142

Newspapers Interviews Agency Leadership 142

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

Buzzstream

MARCH 4, 2025

Heres Search Engine Journal’s home: I see lots of content about SEO, so I know Im in the right place. When I click on the name, I find that Matt is the Senior News Writer at Search Engine Journal. For my State of Digital PR outreach, it will be: New data study for Search Engine Journal Short and to the point!

SEO 62

SEO Google Pitching Digital PR 62

Ishmael's Corner

OCTOBER 8, 2017

Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 73

Storytelling Interviews Writing Communications 73

Cision

AUGUST 16, 2016

In this interview, Erik discusses moving from one media world to the next. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Or this comment from Nora Naughton , formerly of The Detroit News and now with the Wall Street Journal : “… I also think that every aspect of the American automotive industry touches so many lives, especially in the Detroit area, so I’m always looking for that intersection between business and real people.”. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

JUNE 7, 2021

How long have you been in journalism and how did you get started? I then transitioned to tech journalism and finally to automotive journalism. . If the news is big, give me time to interview an executive or engineer. . I’ve been a journalist for 15 years. I got my start at TMZ of all places.

Automotive 97

Automotive Meeting Media Journalism 97

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. While journalism continues to shrink, PR will continue to grow. David Landis, president and CEO of Landis Communications Inc. How did you get your start in PR?

Writing 120

Writing Engineering Journalism Analytics 120

Karen Freberg

OCTOBER 17, 2021

It was the part of their study that interviewed PR senior scholars. My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. Sit down with a computer engineer. This is what I found fascinating.

Journalism 111

Journalism Study Interviews Conference 111

MaccaPR

MAY 3, 2019

How can marketers like you get your CEO or brand spokesperson interviewed on a podcast that’s heard by tens of thousands, or even millions, of listeners? And, just as challenging, how can you convince your CEO that securing a podcast interview could be as valuable for your company as an interview in "Bloomberg Businessweek?".

Company 113

Company Interviews Print Pitching 113

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. How long have you been in journalism and how did you get started?

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. Media Relations, Earned Media & the PESO© Model.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story.

Automotive 91

Automotive Engineering Mobile SEO 91

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. Search engine guru Danny Sullivan wrote a great piece on Medium about the benefits of bootstrapping a tech media operation.

B2B 120

B2B Trade Shows Enterprise Banking 120

Bianchi Biz Blog

DECEMBER 6, 2021

John, Transportation Reporter at Business Insider.

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

JUNE 3, 2024

How long have you been in journalism and how did you get started? I’ve been in journalism for almost two years. My original education was in English Literature, and my education in journalism has been purely on-the-job training from my present role. It’s been a very educational experience, to say the least!

Meeting 97

Meeting Media Training Automotive 97

Bianchi Biz Blog

AUGUST 31, 2023

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Remote PR Jobs

SEPTEMBER 25, 2023

Featuring interviews, analysis and in-depth conversation, the weekly show is hosted by Holmes Report editor Arun Sudhaman. In episodes released monthly, Luce interviews experts who have made their mark in the PR world and shares insights to help you level-up your career. New episodes are available every Wednesday.

Pitching 100

Pitching Interviews Trends Journalism 100

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. We will see more of Snapchats, ChatGPT, et al.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. We won our class in that race, and that story won a 2021 first-place Automotive Heritage Journalism award.

Automotive 75

Automotive Meeting Engineering Media 75

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. Aman, a design engineer, is a proud Indian immigrant who fills my life with masala (spice) and fun.

Meeting 105

Meeting Media Travel Journalism 105

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

DECEMBER 16, 2020

Earlier profiles that are still posted on the blog include those of reporters from key media outlets such as: Wall Street Journal, Forbes, New York Times, Bloomberg, Axios, just-auto.com, Green Car Congress, WWJ-AM, KGO-TV, Automotive Engineering, Fleet Owner, Heavy Duty Trucking, Aftermarket News, KABC-TV, Detroit Free Press, MiBiz, Corp!

Meeting 98

Meeting Automotive Mobile Media 98

Bianchi Biz Blog

MAY 8, 2023

How long have you been in journalism and how did you get started? I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I did some freelancing and eventually started at AN! And I actually do appreciate a follow-up email!

Automotive 84

Automotive Report Meeting Radio 84

The Stalwart Blog

DECEMBER 5, 2016

The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal. The idea is beautiful digital advertising with an art director's eye, not an engineers.

Storytelling 60

Storytelling Journalism Print Mobile 60

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Sword and the Script

AUGUST 6, 2024

I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. Formerly called SEMrush (search engine marketing), it acquired Prowly in the fall of 2020. Let me know what you think about that.

Privacy 91

Privacy B2B Pitching Analysis 91

ImPRessions - Crenshaw Communications

JANUARY 8, 2016

She was featured in a lengthy profile in The New Yorker , interviewed by dozens of women’s and lifestyle publications and lionized on the women-in-technology circuit. She was the sole female chemical engineering student in her class at Stanford University. Time magazine named her one of the 100 Most Influential People of 2015.

Chemicals 120

Chemicals Healthcare Technology Policies 120

Waxing UnLyrical

AUGUST 16, 2012

The Business Journals (#bizjournals) believe you can. The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. The Business Journals recently decided to capitalize on the momentum social media has gained by launching #SocialMadness , a social media competition.

Journalism 78

Journalism Local Social Media Twitter 78

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

JUNE 17, 2024

My main responsibilities are crafting compelling, search engine optimized content for our website and reporting on topics across the robotics industry. I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs.

Meeting 86

Meeting Media Chemicals Radio 86

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Buzzstream

JANUARY 29, 2025

You start off with that type of journalism, but that’s how it starts off, right? So Facebook was really good to find stories to his journals and she basically opened up about how her dad’s biological father sexually abused her. Journalism to PR, you’re joining the dark side, right? As a reporter.

Pitching 62

Pitching Energy Journalism Newspapers 62