Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Prowly

JANUARY 23, 2025

Track any subject, from healthcare to engineering to politics to sports. When offering an expert for a comment or interview, show how one-of-a-kind they are. Get instant access to print-only publications and licensed sources hidden behind paywalls. Narrow it down with your industry keyword to get more laser-focused results.

Pitching 104

Pitching How To Media B2B 104

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But most PR programs comprise a whole lot more than earned media, also known as publicity. Elements like category research, business and marketing strategy analysis, messaging, and planning will precede and inform media relations. Media relationships, too, become more valuable in times of crisis or reputational risk.

Reputation 156

Reputation Brand Branding Media 156

Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

ImPRessions - Crenshaw Communications

JULY 1, 2016

For many tech start-ups, investing in a strategic public relations plan is the first step in preparing a product or service for “prime time.” ” In our experience, timing is critical to getting the best press response, and the tendency to rush headlong into mass media relations can backfire.

Engineering 159

Engineering Journalism System Interviews 159

Ishmael's Corner

OCTOBER 8, 2017

Instead, the root cause can lie in the interviewing process for sourcing the content. The post Journalists Offer Tips on Interviewing, a Key to Storytelling appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Storytelling 73

Storytelling Interviews Writing Communications 73

PRSay

APRIL 23, 2024

In the past, PR professionals needed a database of media contacts and would have to do a lot of Googling and be smart about the questions people might ask on the search engine. An exciting time for communicators Elsasser asked how the rise of social media platforms such as TikTok factors into the PESO model.

SEO 137

SEO Television Measurement Google 137

PRSay

OCTOBER 31, 2019

Nearly every media outlet has a corresponding web page, and that page needs pictures and videos. I recently had the chance to interview a producer who had worked at CNN for the last 18 years. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. It’s not just for TV anymore.

Pitching 140

Pitching Video Engineering Web 140

Bianchi Biz Blog

MAY 30, 2024

But implementing the PESO model approach without a strong earned media relations component won’t generate much success. Media coverage carries the unmatched credibility and authority of an implied endorsement from an objective third party media outlet. You need all four components to succeed. dba Spin Sucks.

Automotive 91

Automotive Engineering Mobile SEO 91

ImPRessions - Crenshaw Communications

JUNE 23, 2022

Earned media mentions. Earned media mentions – those stories, interviews, or broadcast segments featuring a given company – typically carry the most weight when it comes to PR KPIs. A media mention or feature is generated when the PR team pitches a proactive story to an editor or producer.

Measurement 182

Measurement Advertising Advertising Agency 182

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. Third of all, get experience not just in media relations, but in digital analytics, content marketing, social media and community relations.

Writing 120

Writing Engineering Journalism Analytics 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence.

Pitching 168

Pitching Real Estate B2B Journalism 168

Bianchi Biz Blog

NOVEMBER 20, 2023

I started as a writer-trainee at a biomedical engineering newsletter, condensing information from medical journal features into a few short paragraphs to fit the newsletter format. How long have you been in journalism and how did you get started? Any pet peeves with PR people?

Journalism 115

Journalism Automotive Interviews Writing 115

Sword and the Script

JULY 7, 2020

Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” In an interview with PRWeek, the company likened it to a CRM for PR.

Technology 129

Technology Publicity Software Print 129

Bianchi Biz Blog

OCTOBER 9, 2023

In recent years, I have spent a great deal of time covering the emergence of new commercial vehicle powertrain technologies such as battery-electric and hydrogen fuel cell trucks, as well as internal combustion engines that run on cleaner and renewable fuels. Any pet peeves with PR people?

Transportation 100

Transportation Meeting Newspapers Media 100

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

5W PR

JULY 24, 2024

Strategic Media Relations: Establishing strong media relations is crucial for gaining visibility. They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies.

Trends 78

Trends Strategy Communications Case Study 78

5W PR

JULY 24, 2024

Strategic Media Relations: Establishing strong media relations is crucial for gaining visibility. They can secure media coverage, guest posts, and interviews that highlight the benefits of GLP-1 medications and other wellness strategies.

Trends 78

Trends Strategy Communications Case Study 78

Remote PR Jobs

SEPTEMBER 25, 2023

However, like every industry, the public relations side of marketing can be tricky territory for newcomers or marketing professionals who lack media relations experience. If you’ve arranged an interview or provided a sample, it’s OK to offer your help, but asking for coverage could backfire.

Technology 100

Technology Publicity Pitching Trade Shows 100

Sword and the Script

DECEMBER 26, 2023

AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. You have to give up Word, or Docs.

Writing 211

Writing Communications Marketing B2B 211

Bianchi Biz Blog

AUGUST 31, 2023

Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology. Heavy Duty Trucking’s editorial team brings you expert insights and interviews industry professionals to discuss the latest news, trends and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Bianchi Biz Blog

DECEMBER 6, 2021

Appearing twice monthly throughout 2021, our Meet the Media interview series has featured journalists from a wide range of media outlets including: Automotive News , Business Insider , CarExpert , CNET Roadshow , Crain’s Detroit Business , Fleet Maintenance , Green Car Reports , HOUR Detroit , IndustryWeek , SAE Automotive Engineering , The Boston (..)

Meeting 82

Meeting Automotive Media Transportation 82

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.

Radio 97

Radio Automotive Meeting Interviews 97

The Resolution Blog

APRIL 9, 2019

What I’ve found more challenging is that people will call asking for a PR firm and really they just want media relations or publicity. I’m seeing search engine marketers doing media relations, I’m seeing marketers do social and content and, of course, advertisers are doing paid media. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 115

Survey Report Media B2B 115

Solo PR Pro

MARCH 2, 2021

It’s extremely strong search presence—Wikipedia is typically among the top two results on a search engine results page for most search terms—coupled with the sheer breadth of content on the site have made it a powerhouse of information with a potentially huge impact on what people see when they’re looking up a company or individual online. “A

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Sword and the Script

FEBRUARY 4, 2020

According to Catalin Cimpanu , who pens Zero Day for ZDNet , CEO David Ives confirmed the attack “hit core server and engineering workstations inside TVEyes’ network, primarily in the US, but also some systems located abroad.”. Burrelles announced it has partnered with TVEyes into its media monitoring platform.

Software 121

Software Analysis Data Technology 121

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Read below for the entire interview with Megan: . Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Media Relations 98

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Bianchi Biz Blog

OCTOBER 4, 2021

A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. Pursued math, science and engineering, but paid attention in English class, before transitioning to auto writing.

Automotive 75

Automotive Meeting Engineering Media 75

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. If the campaign aims to promote a voiceover platform , PR can create campaigns highlighting the features through media coverages and pitch to voiceover artists for collaborations.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. This means it is more important than ever to get more value out of existing media relations efforts. The survey also highlights the cumulative nature of effective media relations.

Study 60

Study Publicity Survey Engineering 60

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. Finally, there is so MUCH content out there now that government organizations have to be very smart and targeted with their media relations and digital presence to stand out from the crowd.

Government 103

Government Publicity Public Affairs Facebook 103

Beyond PR

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Targeting the Right Media Earns Quality Backlinks. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority.

Strategy 64

Strategy How To SEO Engineering 64

Stephen Waddington

DECEMBER 12, 2019

It bans fake information and ads that link to destinations intended to deceive search engine users. Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. Lib Dems in owned media manipulation , Stephen Waddington ).

Publicity 93

Publicity Media Facebook Newspapers 93

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Offer resources to help employees write resumes, search job postings and brush up on their interviewing skills. And it starts with frank PR counsel.

Employee 88

Employee Real Estate Video Internal 88

Bianchi Biz Blog

DECEMBER 16, 2020

Earlier profiles that are still posted on the blog include those of reporters from key media outlets such as: Wall Street Journal, Forbes, New York Times, Bloomberg, Axios, just-auto.com, Green Car Congress, WWJ-AM, KGO-TV, Automotive Engineering, Fleet Owner, Heavy Duty Trucking, Aftermarket News, KABC-TV, Detroit Free Press, MiBiz, Corp!

Meeting 98

Meeting Automotive Mobile Media 98