Rock the Status Quo

FEBRUARY 17, 2016

we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.). At the very least, pickup by the major search engines are something we universally expect, right?

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines. we expect the service to submit our news to the major search engine news feeds (Google News, Yahoo News, etc.). At the very least, pickup by the major search engines are something we universally expect, right?

Engineering 100

Engineering Newspapers Google Banking 100

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 100

Transportation Meeting Newspapers Media 100

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. If you do this, you just might get a phone call that requests an interview.

Engineering 128

Engineering Writing Social Media Report 128

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market? Timeliness.

Automotive 86

Automotive Journalism Interviews Engineering 86

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 98

How To Newspapers Analytics SEO 98

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. In times past, the goal of a publicist was to get their clients featured in media like newspapers, magazines, radio, and television. What Does Digital PR Involve?

Digital PR 76

Digital PR Print Construction Television 76

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

Stephen Waddington

DECEMBER 12, 2019

It bans fake information and ads that link to destinations intended to deceive search engine users. Politicians dodging media scrutiny The Prime Minister has avoided difficult interviews throughout the General Election campaign, notably with BBC journalist Andrew Neil. It was subsequently cited by The Guardian. (

Publicity 93

Publicity Media Facebook Newspapers 93

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. Currently with the excitement surrounding electric vehicles, we feel it’s an ideal time to see what is on the horizon for the internal combustion engine. Can you tell us what types of stories, trends or issues are on your radar now?

Transportation 93

Transportation Meeting Media Newspapers 93

Bianchi Biz Blog

MAY 8, 2023

I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. I like to read background materials folks send over – it’s helpful to provide some basic information about the company or person I’m interviewing. Any pet peeves with PR people?

Automotive 84

Automotive Report Meeting Radio 84

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. What story or stories are you most proud of? I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

Sword and the Script

JULY 17, 2018

So, with the help of a retired, if not grumpy, master chief petty officer , I invited her to a Q&A interview and she obliged. The days of three networks, daily newspapers and CNN leading news coverage are gone forever. See these related interviews: Marketing has Gotten Better as a Profession; Off Script #29: Tom Pick of Webbiquity.

Government 103

Government Publicity Public Affairs Facebook 103

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. You can listen to the full interview with Gini on the PR Resolution Podcast here. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. How long have you been in journalism and how did you get started?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

OCTOBER 5, 2020

Perhaps one example is a story about Anthony Lewandowski, the controversial star engineer at Google who founded a self-driving trucks startup that was later acquired by Uber. Since then, I have worked in weekly and then daily newspapers, online media outlets and magazines. What advice do you have for PR people who want to pitch you?

Transportation 91

Transportation Meeting Report Media 91

PR Fuel

MARCH 17, 2020

Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Good content marketing uses strategies to optimize content for search engines. Sounds great, doesn’t it?

Publicity 82

Publicity Small Business Advertising Advertising 82

Contently - Strategy

JULY 31, 2019

You’ll need to speak their language to recruit them, and veteran newspaper reporters don’t necessarily know what “ map against your KPIs ” means. Though a lot of media still relies heavily on anecdotal evidence like interviews, opinions, or criticism, marketing lives and breathes data. Journalistic.

Content Marketing 102

Content Marketing Marketing Media SEO 102

The Resolution Blog

MAY 7, 2019

But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now. You can listen to the full interview with Adam on the PR Resolution Podcast here.

Technology 120

Technology Analysis Data Tools 120

PR Fuel

JULY 14, 2021

Consider: Newspapers. For example, you might want to interview a CEO, stakeholder, or project leader. Then, you can attract more traffic, boost your search engine ranking, and start reaching more customers. Focus on publications that already read your target audience. Then, start developing a media list. Radio shows.

Writing 96

Writing How To Media Guidelines 96

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. How do you get the attention of that newspaper’s reviewer?

How To 52

How To Newspapers Analytics SEO 52

Prakkypedia

NOVEMBER 29, 2017

The rankings – particularly those top-ranked and those lowest-ranked – are highlighted across newspaper headlines, and discussed on TV and radio talkshows. This is also a telephone survey – of interviews of a random sample of 1,028 adults, aged 18 and older, living in all 50 US states and the District of Columbia.

Reputation 60

Reputation Survey Insurance Insurance 60

Bianchi Biz Blog

OCTOBER 18, 2021

I’ve been told more than once that I think like an engineer but don’t communicate like one, so they tend to be stories that put that talent to good use. I hadn’t been part of the high-school newspaper, and I thought that good writing was just something you needed to have in whatever field you chose.

Meeting 74

Meeting Report Automotive Media 74

Ethical Voices

APRIL 17, 2023

I started in engineering in college, and I couldn’t hack the math. I was spending all my time working for the school newspaper, and I had to tell my dad, “I’m not going to be an engineer.” He was an engineer and I thought he expected me to be an engineer, which is why I was studying engineering.

Enterprise 70

Enterprise Ethics Engineering Technology 70

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Radio Analytics Google 52

Sword and the Script

JANUARY 17, 2023

I have an affinity because I recall being a young account executive getting envelopes of newspaper clippings in the snail mail from their team in Maine. One interesting feature is a recommendation engine that analyzes pitches and matches the text against contacts in its database. Resources: newsroom , company blog , news search.

Technology 95

Technology Software Resources Pitching 95

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge. Pay rate per word. :).

Automotive 55

Automotive Meeting Report Media 55

Buzzstream

MARCH 5, 2025

Use emotion to lead your content ideation process In virtually every interview or chat Ive had with content marketers and digital PRs, they talk about how important emotion is to the success of your content. The fact that two of our podcast guests mentioned this in interviews tells me that this is worth calling out.

Digital PR 62

Digital PR Pitching Study Google 62

David PR Group

MAY 7, 2015

Meanwhile, the university newspaper wrote a story about the embezzlement and mentioned that the young man was questioned by police. The online version of the story now appears on the first page of search engine results when you search for his name. The guy is screwed. What if you are quickly trying to vet dozens of candidates?

Crisis Management 40

Crisis Management Crisis Reputation Case Study 40

Maxim Behar

JANUARY 11, 2024

When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". What if a tire blows, what if the engine breaks down, what if you hit this thing? There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" and “Where are you from?”

Leadership 59

Leadership Social Media Creativity Ethics 59

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO).

Government 103

Government Education Print Ethics 103

Bad Pitch Blog

FEBRUARY 6, 2006

In long-ago 2000, beloved and ornery Washington Post columnist Gene Weingarten wrote about a tongue-in-cheek bet with a colleague at the newspaper, whereby they gauged the “desperation” of PR supplicants by trading coverage for humiliating personal stories. These somehow showed up as newsworthy material in any number of places.

Pitching 40

Pitching Journalism Advertising Advertising 40

Waxing UnLyrical

OCTOBER 14, 2010

Granted, it is possible that responsible operations and super-standard engineering contributed to the $230 billion difference; regardless, Apple’s reputation for creativity and design is well-known and highly attractive. I may be a little old fashioned, but I kinda got used to seeing photo credits like that from reading the newspaper.

Blogging 78

Blogging Twitter Creativity Facebook 78

Maxim Behar

JANUARY 28, 2024

Just like back in the day, 120 years ago, when Henry Ford introduced the first car, called the gasoline cart, and everyone said, "No, this cannot exist because where will we get gasoline, what if the engine breaks, what if the tire bursts, what if we hit someone? This monster kills people. No, it can't be." But today, we have traffic rules.

Radio 59

Radio Ethics How To Writing 59