Sword and the Script

AUGUST 1, 2017

B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.

Interviews 62

Interviews B2B Media Report 62

ImPRessions - Crenshaw Communications

JUNE 15, 2023

But earned media or publicity refers to the actual print, digital, or broadcast coverage generated in the course of a PR program. Earned coverage drives SEO Another key advantage to the type of publicity generated by a PR program, particularly in top-tier publications with high-value domains, is search engine optimization (SEO).

Reputation 156

Reputation Brand Branding Media 156

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). The mission statement and goals for the company’s future. •

How To 176

How To Media Guidelines Pitching 176

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By using tactics such as search engine optimization (SEO), social media marketing and email marketing, companies can target specific audiences and nurture leads through the sales funnel. Increased lead generation and sales.

Strategy 104

Strategy Marketing Leadership Print 104

Sword and the Script

JULY 7, 2020

In an interview with PRWeek, the company likened it to a CRM for PR. Signal AI appointed Luca Grulla as CTO; according to Grulla’s LinkedIn profile he’s served as a fractional vice president of engineering at the company since 2016. The concept of CRM for PR isn’t new.

Technology 128

Technology Publicity Software Print 128

ImPRessions - Crenshaw Communications

MAY 4, 2017

T his piece written for a 3D printing company , does just that. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Quote sources and conduct interviews of third-party experts where possible. Time your pieces strategically. Create a writing track record.

B2B 136

B2B Guidelines Writing Pitching 136

Wadds Inc.

SEPTEMBER 14, 2024

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. There is a clear gap in trust: social media is seen as less reliable than traditional outlets, notably television or print.

Media Relations 84

Media Relations Television Mobile Media 84

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. going rate for an article that doesn’t require a ton of research or interviews starts at about $400.

Content Marketing 111

Content Marketing Print Analysis Web 111

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story.

Automotive 91

Automotive Engineering Mobile SEO 91

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Sword and the Script

OCTOBER 4, 2016

While Bill Bradford studied electrical engineering in college, he went into sales, rather than engineering for a career. He says he “interviewed for a technical sales position on a lark” (at Texas Instruments) and knew he had found the right career. Know a PR, marketing or sales leader with compelling ideas fit for print?

Technology 107

Technology System Data Leadership 107

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Search Engine Optimization. When you distribute press releases online, the published information can have a very positive effect on your website’s search engine ranking.

Small Business 98

Small Business Writing Engineering Infographics 98

The Stalwart Blog

DECEMBER 5, 2016

His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section. The Outline's content is a cross between longform journalism and "smart aggregation" according to Joshua's interview with The Wall Street Journal.

Storytelling 60

Storytelling Journalism Print Mobile 60

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Before discussing this issue further, video content can be in many forms, including product demos, explainer videos, interviews, testimonials, etc. PR teams should convey these campaigns professionally and attractively via press releases, social media posts, and interviews to effectively showcase the brand’s commitment to its values.

Video 110

Video Marketing SEO Social Media 110

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 97

Meeting Media Training Automotive 97

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.”

Marketing 66

Marketing B2B Print Technology 66

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. What story or stories are you most proud of?

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I’m still actively involved in community theater as a sound engineer and have about a dozen musical productions to my credit.

Meeting 86

Meeting Media Chemicals Radio 86

Sword and the Script

JANUARY 24, 2017

And that’s how I met Jeff and he’s my guest in this latest of the occasional interview services I call Off Script. I expressed concern about the risk of unnatural link building and search engine penalties. Know a PR, marketing or sales leader with compelling ideas fit for print? Don’t miss these exceptional interviews.

Marketing 60

Marketing Ethics Interviews Google 60

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. – print advertising. Boots on the ground interviews with PR, marketing, sales leaders. I would cut: – Social media. – SEO.

Marketing 66

Marketing SEO Pharmaceuticals Google 66

Sword and the Script

AUGUST 9, 2016

It doesn’t matter how impressive that headline, quote or copy was – or how much effort it took to secure that interview. It’s the idea that when people need something, they were increasingly turning got the web rather than print for answers – and search engines were helping them sort out the results. It seems quaint now.

Study 60

Study Publicity Survey Engineering 60

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

OnePitch

SEPTEMBER 8, 2022

Read below for the entire interview with Megan: . Journalists are using their inboxes as a search engine, so the more direct you are, the easier you will be to find when they ultimately go back to look for story ideas or sources. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations.

Pitching 98

Pitching Consumer How To Media Relations 98

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Bad Pitch Blog

FEBRUARY 28, 2006

So this business to business pitch that Colin McKay sent us allows me to return to a familiar land of machinery, exacting specifications and technical jargon that only an engineer would consider English. He has more than 20 years of experience in engineering and operations focused on new product and process development. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Good news is hard to find.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 13, 2019

It’s hard to believe, the company’s roots can be traced back to those old Bacon’s books printed in Chicago, or even a press clipping service out of Sweden, before that. Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). Sources: Crunchbase , DM News ). 4) October 22, 2014: Gorkana.

Technology 14

Technology Company Software Marketing 14

Beyond PR

APRIL 28, 2017

In my days as a journalist, the narratives from the interviews I did with business people, along with my research, informed the stories I crafted. People are emotive creatures; and social media created a scenario where we started publishing those emotions with fewer barriers to entry than the old days of print publishing. Be Emotive.

Storytelling 45

Storytelling Data B2C B2B 45

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. Know a PR, marketing or sales leader with compelling ideas fit for print? Don’t miss these interviews: Modern PR Different not Harder; Off Script #12: Tressa Robbins of Burrelles. Far harder.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

Sword and the Script

JANUARY 31, 2023

With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” PRophet announced a partnership with Yoodli, “an innovative AI-powered software platform which helps users improve media interviewing, public speaking, and communication skills using artificial intelligence” (AI).

Software 78

Software Case Study Technology Tools 78

Buzzstream

DECEMBER 4, 2024

Have you ever tried to go and reverse engineer a WalletHub campaign? I think I have done, I’ve done TV interviews. I feel like that’s probably the closest line there, radio, billboard, like print ads and stuff. I think that’s another way to be credible because one example I’ll give is WalletHub.

Digital PR 71

Digital PR SEO Agency Pitching 71

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59

Maxim Behar

JANUARY 11, 2024

When he presented it to journalists, he said, "This is the car, I put petrol in it, start the engine, and off it goes". What if a tire blows, what if the engine breaks down, what if you hit this thing? There's a video of an interview with Bill Gates where he's asked, "What do we use this computer for?" and “Where are you from?”

Leadership 59

Leadership Social Media Creativity Ethics 59

Buzzstream

AUGUST 28, 2024

I’ve always heard Roxhill as the de facto choice for PRs in the UK, and my interviews with customers have solidified this. For example, by selecting categories such as Business & Finance, Manufacturing, Engineering & Energy, and Health, you will receive real-time inquiries from journalists directly into your inbox.

Media 62

Media Reddit Digital PR Tools 62

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. After that, I spent 5 years as a sheet metal worker in an engineering plant. You can watch the whole interview here. This has its pros and cons.

Hotels 64

Hotels Newspapers Journalism Ethics 64