Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Engineering is the art of overcoming challenges.

Automotive 73

Automotive Groups Meeting Technology 73

Flack's Revenge

JUNE 13, 2022

People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.

Engineering 156

Engineering Trade Shows Local Interviews 156

5W PR

OCTOBER 18, 2024

Digital marketing leverages technology to reach a wider audience through online channels. Optimize content for search engines (SEO) to improve visibility. Consider offering exclusive interviews or access to experts. Rather, they complement each other in various ways. Use storytelling techniques to make content more memorable.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Stern + Associates

FEBRUARY 1, 2024

One of the dangers of last year was that people started to lose their faith in technology. Ordinary voters would start to dislike this path of what is quite a helpful technology, and technology is what provides prosperity. All of us have been playing with Midjourney and ChatGPT and a lot of really cool technologies.

Technology 125

Technology Policies Government Community 125

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. I moved to Astoria last summer and have been quickly adjusting to the fast-paced city life ever since.

Interviews 84

Interviews Agency SEO Google 84

Sword and the Script

SEPTEMBER 12, 2023

58% spending more time researching products before making purchasing decisions; social media has become increasingly important in B2B marketing The consumerization of business technology is probably one of the biggest driving forces in the development of B2B software. This is why audience identification is so important to marketing.

B2B 158

B2B Leadership Marketing Software 158

Bianchi Biz Blog

AUGUST 31, 2023

These podcasts range widely in length and topic focus, but together, they can keep supplier executives informed on the latest industry news, technologies and trends. Fuller Speed Ahead: FreightWaves CEO Craig Fuller’s deep dive interview show features top thought leaders in trucking, freight, supply chain and technology.

Transportation 87

Transportation Automotive Mobile Interviews 87

Flack's Revenge

NOVEMBER 12, 2019

People sometimes wonder how I started out in engineering and wound up in PR. I was walking the NAB show aisles at the Javits Center in NYC a few weeks ago, taking in the exhibits and scouting new business when I decided to check out the neighboring AES (audio engineering society) show. Geeking out with Audio.

Engineering 149

Engineering Trade Shows Local Interviews 149

PRSay

APRIL 23, 2024

Just as people were nervous about the new technology of the internet and websites in the 1990s, “the exact same thing is happening right now with AI. In the past, PR professionals needed a database of media contacts and would have to do a lot of Googling and be smart about the questions people might ask on the search engine.

SEO 135

SEO Television Measurement Google 135

Contently - Strategy

AUGUST 14, 2024

This means you need to be intentional and attract the right traffic to your website—and to do that, you have to create content that actually shows up on search engine results pages (SERPs). To stay ahead of the curve, it helps to know a bit about the technology underpinning these latest developments, such as NLP SEO.

SEO 52

SEO Engineering Google Local 52

Bianchi Biz Blog

NOVEMBER 20, 2023

For the 30 years I have been publishing Green Car Journal , the mission has always been to assess what’s ‘real’ and what is not, whether talking high efficiency/advanced technology vehicles or alternative fuels like hydrogen, ethanol, natural gas, electricity, or other fuels du jour. Then I share it on the pages of my magazine or website.

Journalism 114

Journalism Automotive Interviews Writing 114

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 99

Transportation Meeting Newspapers Media 99

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. The use of new technology is creeping in to PR practice, but we’re not seeing this happen at pace, or across the board. I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. It’s a long game.

Interviews 115

Interviews Agency Industry Measurement 115

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers.

Automotive 91

Automotive Engineering Mobile SEO 91

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. Targeting the Right Media Earns Quality Backlinks.

Strategy 257

Strategy How To SEO Engineering 257

Bianchi Biz Blog

DECEMBER 6, 2021

Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business. Meet the Media: Peter Fretty, Technology Editor at IndustryWeek. magazine, IndustryWeek, WJBK-TV Fox 2, FenderBender, Gear Technology and Autoblog. You might also be interested in: 7 Myths of Automotive Supplier and Vehicle Technology PR.

Meeting 82

Meeting Automotive Media Transportation 82

Ishmael's Corner

MAY 5, 2015

Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry. Good luck finding a webinar for PR that addresses the art of the interview. The interview starts before the interview itself.

Interviews 60

Interviews Storytelling Software Engineering 60

Bianchi Biz Blog

SEPTEMBER 23, 2024

I’m also the host of AutoSens and InCabin Insights, an interview series that coincides with our yearly AutoSens and InCabin conferences in Europe, China, and the United States. If memory serves me correctly, we did 10 interviews over two days, including three students from Wayne State as part of the Students@MBS program.

Radio 94

Radio Automotive Meeting Interviews 94

Bianchi Biz Blog

FEBRUARY 22, 2024

For more than 30 years our firm has worked with many traditional automotive suppliers, as well as new suppliers for electric vehicle, connected car, V2X, ADAS and autonomous vehicle technologies of all sizes to help support them in the North American automotive industry. Online success starts with SEO (search engine optimization).

Automotive 65

Automotive Technology SEO Engineering 65

Sword and the Script

AUGUST 6, 2024

I’m keeping things simple for now but may add interviews in the future. If I start interviews, they will be occasional, and my instincts are to start with the PR technology community. The company will use technology from Clear, which is traded on the New York Stock Exchange, to verify user identity. How does it work?

Privacy 88

Privacy B2B Pitching Analysis 88

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”

SEO 98

SEO Interviews Blogging Engineering 98

Doctor Spin

OCTOBER 25, 2024

Spin Academy | Online PR Courses Digital Transformation Digital transformation is a multifaceted process driven by advanced digital technologies requiring significant organisational change and adaptation. Research-Technology Management, 65, 11 — 17. Defining digital transformation: Results from expert interviews. technologies.

Financial 52

Financial eBook Journalism Big Data 52

Contently - Strategy

FEBRUARY 16, 2023

This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines. GPT-3 is now the underlying language model for dozens of technology tools. Prioritize quality over quantity with SEO content.

SEO 128

SEO Strategy Google Engineering 128

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 98

Tools Writing Pitching Web 98

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. What this person has demonstrated is not confidence, but rather, insecurity with the technology.

Engineering 383

Engineering Hotels System Television 383

Bianchi Biz Blog

JUNE 7, 2021

I report on the latest vehicles and technology and the intersection between the two. . the story of how KITT went from napkin drawing to TV show was fun and the 3D printer in your garage article let me explore how technology is making vehicle repairs and prototyping something that average person can now explore without breaking the bank.

Automotive 97

Automotive Meeting Media Journalism 97

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 98

Survey Trends Marketing Creativity 98

Bianchi Biz Blog

JUNE 13, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists. Anticipate further questions a reporter might ask.

Automotive 52

Automotive Media Interviews Pitching 52

Landis PR

JUNE 24, 2024

Held at the Detroit-area offices of SAE International , the event was moderated by Jeff Gilbert, auto reporter at WWJ Newsradio 950 , with Hannah Lutz from Automotive News , Chris Clonts from Automotive Engineering magazine and Breana Noble from The Detroit News serving as the panelists.

Automotive 52

Automotive Media Pitching Report 52

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

That’s one reason the $5 million fundraise by AirPR, which builds analytics tools to measure PR’s impact, was notable in PR and technology startup circles. Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Shortcuts That Fuel Earned Media Results. Use new tools.

Television 120

Television Interviews Engineering Tools 120

Bianchi Biz Blog

SEPTEMBER 23, 2021

Overview: Step behind the doors of a world-renowned engineering and manufacturing consulting firm and get direct access to thoughts and insights from the man himself, Sandy Munro. Munro is widely sought and quoted by major business and automotive media on EVs and other automotive technologies. Some of our top picks are: Munro Live.

YouTube 63

YouTube Automotive Energy Mobile 63

Flack's Revenge

APRIL 27, 2021

For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Why a Challenge ?

Storytelling 177

Storytelling Pitching Interviews Agency 177

Bianchi Biz Blog

MARCH 2, 2023

An Automotive Analogy We saw similar price-focused approaches for years in the auto industry: A buyer, who was rewarded for simply reducing piece price, bought the lower cost engine seals that met the specifications – and saved 5 cents per seal. The problem arose a year or two after the cars made with those engine seals were sold.

Agency 108

Agency Automotive Engineering Education 108

Bianchi Biz Blog

NOVEMBER 19, 2020

If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. If it’s a new product or technology, is there an engineer that can speak about some of the challenges or successes in bringing this product to market?

Automotive 86

Automotive Journalism Interviews Engineering 86

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

Sword and the Script

APRIL 9, 2020

I’ll be interviewing business leaders, executives and entrepreneurs that all started their careers wearing boots in service of the US armed forces. It’s not a marketing or PR podcast. The world knows we don’t need another one of those. Instead, this is about military veterans and their transition to the world of business.

Technology 91

Technology Engineering Interviews Google 91