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How to Boost Your Reputation on Google

Cision

She dominated SEO (search engine optimization) on the word “Christina.” In 2012, I responded to a query that said, “Do you have a product you want to take to the next level (national television).” ” She had all the “Google-Juice.” I actually won the competition and received a $20,000 prize.

Google 319
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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. Also, think about on television when they say, “Coming up next…” That is a hook. The television stations need people to stay and watch the commercials. Remember that Google is a question search engine. If so, are you staying connected with those journalists? Permalink

Publicity 331
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How You Sound Matters as Much as What You Say: 4 Voice Tips for #PR Pros

Deirdre Breakenridge

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. The hotel ballroom or convention center might have a house system, but if they don’t have a house engineer it’s not worth the risk.

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How to Develop a Marketing Campaign for New Video Game Releases

5W PR

Traditional media like newspapers, magazines, radio, and television can sometimes be useful. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising. Companies can partner with popular gamers or streamers to promote the game.

Video 78
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Six Ways To “Hack” Your PR Program

ImPRessions - Crenshaw Communications

Here are six ways to do that, with an emphasis on the all-important media relations engine. Other indispensable hacks include the BreakingNews app for emerging stories, and―if budget allows―competitive monitoring engines like TrendKite. Shortcuts That Fuel Earned Media Results. Use new tools. Find original data.

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S&T Live Recap: Gini Dietrich on the Evolution of the PESO Model and the Impact of AI

PRSay

In the past, PR professionals needed a database of media contacts and would have to do a lot of Googling and be smart about the questions people might ask on the search engine. Now, you can use AI for that kind of stuff,” Dietrich said. You can use AI to get started, to help you brainstorm ideas for content.” This is where things are going.”

SEO 137
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Evolving news consumption in the UK and what it means for media relations

Wadds Inc.

We knew the shift from traditional print and television news sources to digital was well underway, but digital has become the dominant source of news consumption for the first time. Online overtakes television Online platforms (70%) have overtaken television (71%) for the first time.