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PR Tips For Navigating Interview Roadblocks

ImPRessions - Crenshaw Communications

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

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How To Interview Experts Like A Journalist: Tips For PR Teams

ImPRessions - Crenshaw Communications

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.

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How to write a press release: Layout, tips + free template

Presspage

Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Would it spark genuine interest?

Writing 78
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Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.

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How To Get The Most From PR Freelancers

ImPRessions - Crenshaw Communications

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!

How To 315
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Public Relations Review

PR for Anyone

One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” If so, are you staying connected with those journalists? Make your business newsworthy.

Publicity 331
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .