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For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .
But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft. Check relevant trade publications.
Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Would it spark genuine interest?
As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014.
For example, we occasionally bring in technical writers to interviewengineers or other staff at client companies to create background material for long-form content. And we have an ongoing relationship with a morning show specialist who has a line to the key segment producers and will never give up on cracking the big interview!
One of my first interviews was in Examiner.com. Did you invent a new product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” If so, are you staying connected with those journalists? Make your business newsworthy.
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .
This coverage can take various forms, from brief mentions in news bulletins to detailed articles and interviews. Types of Media Coverage: News Articles: Journalists may write articles based on your press release, adding their analysis and insights.
Conduct thorough research into their readership, editorial focus, and writing style. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Analyze their recent coverage, areas of interest, and preferred interview formats.
Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” PR people and the clients they represent may see a return to the good old phone (or Zoom) interview. You have to give up Word, or Docs.
To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.
Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Write memorable and compelling stories that will captivate reader’s interest. Growing Competition.
If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.”
Here are five tips on how to make your writing resonate with readers. Transition : Even if your annual revenues are south of $5 million, you can still woo job candidates by explaining the pros of joining your small company on your website, job search engines and social media. Loosen your language. Show you’ve researched the company.
Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?
The point here is not over-engineering a simple task, but just noticing all the time where you might use AI to speed up or eliminate tasks that we might categorise as cognitive drudgery.” Anthony Mayfield demonstrated this approach and used A toI generate a shopping list in his weekly newsletter, breaking the task down into a series of steps.
Even without a traditional blog, most companies want to be widely seen as a reliable source of expertise and information for consumers, whether through how-to’s, market research, or making experts in the organization available for media interviews. Example: ‘I Quit! Personalize Your Brand.
Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky.
I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.
We shared our thoughts on a number of important topics, from preparing for your career and interviewing to working with HR recruiters and making yourself stand out online and through social media (the right way). When interviewing, a Google search uncovers everything on a candidate. Always prepare for the interview.
Tip: As of writing, many journalists are leaving X and heading to BlueSky. Having a pitch written for the perfect match is definitely better than writing on the fly. Speed matters, but so does quality writing. Its always good to keep an eye on it, but Id look to an alternative source from this list, like Source of Sources.
Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. If you’re working on writing, practice the new technique in everything you write, including emails. Carry a notebook with you and write down those things that catch your attention. Do it every day.
The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. If you don’t get this upfront step right — pulling out the type of content that the outside world.more.
For example I started interviewing for PR gigs in my late thirties, after taking a circuitous route through various sales, marketing and IT consulting roles. ” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. Why a Challenge ?
Once a simple paper document, todays press releases are often multimedia-rich, socially shareable, and optimized for search engines. In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Would it spark genuine interest?
Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .
B2B reporters today don’t do media interviews like they once did. There’s only so much time in the day which means fewer interviews are conducted. If you are fortunate enough to secure an interview, then you certainly want to make the most of it. Below are ten proven tips for successful media interviews.
Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. How to get in contact, links to social channels, and the availability for interviews or consultations (if applicable). What to Include in a Media Kit?
Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of.
How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.
Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. Write good, creative content. Here are a few simple and creative ways your brand can create experiences that move people from inspiration to action. Fuel personalized discovery. billion video views.
A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. If you do this, you just might get a phone call that requests an interview.
The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.
I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars. There’s a difference.
In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. First and foremost, learn how to write. Once you know how to write, practice. Everyone applying for a position in PR should be writing a blog.
I recently had the chance to interview a producer who had worked at CNN for the last 18 years. Guess which ones journalists like to write? If you rep a company that sells engine oil, which is not all that exciting, instead of “5 reasons it’s important to change your oil,” think “Road trip disasters and how to avoid them.”
You are what you write. I recently did a search on resume tips on a popular search engine that starts with a “G” and to no surprise found more than 37 million pages dedicated to some form of tips for resumes. I know, it may feel like work but if you take the time to target your chances of snagging an interview are greater.
John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. YouTube is also second to Google as the world’s largest search engine. As search engines grow (i.e., The possibilities are endless!
This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. Write original, timely, relevant content , says Google (heard this one before ?).
Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. For example, you can write one blog post and summarize the critical elements for a Twitter thread. For example, an educational video about how to interview your customers would be beneficial in the long term.
And it gets the attention of search engines and the media. 1. Do your homework: Find out what is currently available on your topic, what angles have already been covered, and where you can fill a need or write about a new angle. This kind of content definitely rises above the flood of ‘content for content’s sake.’
After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.
Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. The interviews home in on the subject matter – rather than ask “what inspired you to write the book.” Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL.
I want to write stories that thoroughly explain what’s going on and how it impacts them.”. If it’s a company anniversary story, perhaps there’s an employee who’s been with the company since the beginning that you can incorporate through quotes or interviews. Non-promotional Insight with a Reader Takeaway. I also look for timeliness.
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