PR for Anyone

NOVEMBER 3, 2021

Getting local media coverage makes you a star in your community. Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). This is what you use to attract and pitch the media. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines.

Engineering 100

Engineering Newspapers Google Banking 100

Rock the Status Quo

FEBRUARY 17, 2016

I’m not a big believer in wire service for local news, but I’m always looking for new ways to get a press release on Google News, Bing and Yahoo, so I tested out a new wire service yesterday. we expect to have a page for our press release on the wire service’s website that is actually indexed by search engines.

Engineering 100

Engineering Newspapers Google Banking 100

Cision

NOVEMBER 28, 2017

On the one hand, they can and should be pushing niche interest and audiences in their brand-sphere, as the likelihood of pickup will be stronger with a local connection. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction.

Small Business 245

Small Business Media SMB Pitching 245

PRSay

MAY 8, 2018

I started out working for a small-town newspaper, and then for many years I was director of PR for Mount Sinai Medical Center in Miami. Karlie, how did observing your mother’s work in the profession and also in the local Chapter inspire you ? Our local conference also helps expose young people to different professional paths.

Leadership 159

Leadership Conference Local Internal 159

Prowly

FEBRUARY 20, 2025

They also provide features such as detailed distribution reports, an AI-powered press release generator, and search engine optimization enhancements. Services include distribution to major search engines, news sites, a network of journalists and bloggers, multimedia support, and analytics.

Analytics 104

Analytics SEO Engineering Financial 104

Landis PR

MARCH 4, 2024

Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. Having more search results increases your SEO (search engine optimization). Targeting those audiences that influence your target customer can cut through the digital clutter.

Media Relations 107

Media Relations Media SEO Newspapers 107

Bianchi Biz Blog

OCTOBER 9, 2023

I’m Seth Clevenger, managing editor for features at Transport Topics , a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Transportation 100

Transportation Meeting Newspapers Media 100

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If He replied that he hasn’t read a newspaper in years.

Newspapers 74

Newspapers Print Radio Local 74

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

PR Fuel

JUNE 11, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? This enhances your SEO or search engine optimization. The more outlets that run your piece, the higher your news will appear on Google and other search engines.

How To 98

How To Newspapers Analytics SEO 98

Bianchi Biz Blog

AUGUST 7, 2023

I don’t want to under-emphasize what’s going on in the BEV space because that is significant and it’s important, but the internal combustion engine/diesel is going to be around for a very long time. I was the news editor of a small daily newspaper in Alabama. Metro weekly newspaper that no longer exists.

Journalism 78

Journalism Meeting Newspapers Media 78

Bianchi Biz Blog

NOVEMBER 14, 2022

In my industry analyst role, I’m studying the latest in advanced propulsion with a focus on efficiency and performance advancements in internal-combustion engines and electric-vehicle propulsion systems. Can you tell us what types of stories, trends or issues are on your radar now? What story or stories are you most proud of?

Automotive 81

Automotive Engineering System Media 81

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. Search engine optimization (SEO) is essential for growing your business online. But publications like local or national newspapers have some authority. Keep reading to learn how media distribution can help you get more sales and grow your company. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

Bianchi Biz Blog

MARCH 7, 2022

Pictured with the Cummins QSK95 diesel engine). By the end of my junior year I was running the paper, and one of my stories got picked up by a local newspaper. Once I graduated, I had to make the choice: newspapers or trade pubs. What story or stories are you most proud of? I haven’t looked back since.

Meeting 81

Meeting Automotive Media Transportation 81

Bianchi Biz Blog

AUGUST 21, 2023

I would say the hottest topic in fluid power and engineering in general is electrification — electricifying mobile machinery, industrial machinery and everything in between. This one , about two sisters who both became engineers, came to be because their brother, also an engineer, introduced me to them.

Meeting 72

Meeting Automotive Engineering Journalism 72

PR Fuel

DECEMBER 25, 2020

Think Like a Search Engine. Another important aspect of boilerplate copy in public relations is to think like a search engine. Beyond that, get to know your local media outlets. Local television stations, newspapers, and magazines, are always looking for content to share with their readers.

Writing 82

Writing Company How To Apparel 82

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. Fun assignment!

Automotive 84

Automotive Meeting Media Mobile 84

PR Fuel

SEPTEMBER 28, 2020

In addition to garnering attention from bloggers and media outlets, you can also leverage your press releases to improve your search engine optimization (SEO). Your news might be of interest to your local publications in your area, so look for all newspapers, magazines, and blogs that cover regional news. Hire a Professional.

SEO 105

SEO Writing Newspapers Engineering 105

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

Sword and the Script

MAY 14, 2016

So I turned to a local repair shop to see what could be done. Content, Local Search and Leads. But that’s not how this local business gets most of its leads, according to the owner George Roberts. People drop their phone and turn to the search engine to look for a repair shop. What does Google want in exchange?

Marketing 60

Marketing B2B Local Customer Service 60

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And my first kind of major role was at the Sun newspaper and it was there that I broke the first COVID 19 case in the country. So, you know, very funny.

Pitching 62

Pitching Energy Journalism Newspapers 62

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. We’re refining through different areas rather than through the entire process. It’s still siloed.

Marketing 120

Marketing Analytics Measurement Data 120

PR Fuel

SEPTEMBER 21, 2020

Optimized press releases also make your content more searchable on search engines. You can distribute your press releases across many different channels, such as social media, newspapers, magazines, etc. For example, if you’re an LA-based business, you will want to distribute your press release with local publications.

Writing 66

Writing SEO Local Advertising 66

Buzzstream

MARCH 5, 2025

Check the local forecast before you pitch a local journalist This weeks tip comes from Collin Czarnecki, Founder of NOBLE Digital Studio : Pitching to a local TV or online newspaper? This ripple effect dominates local news coverage. Its all the local press wants to talk about.

Digital PR 62

Digital PR Pitching Study Google 62

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? This enhances your SEO or search engine optimization. The more outlets that run your piece, the higher your news will appear on Google and other search engines.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

OCTOBER 16, 2020

Newspapers have less influence, and we can be our own publishers, right? How do you get the attention of that newspaper’s reviewer? This enhances your SEO or search engine optimization. The more outlets that run your piece, the higher your news will appear on Google and other search engines.

How To 52

How To Newspapers Analytics SEO 52

PR Fuel

MARCH 17, 2020

Third, content marketing plays well with Google and other search engines, no matter how many times they change their algorithms. Search engines today are very efficient at finding content people want to read or watch. Good content marketing uses strategies to optimize content for search engines. Sounds great, doesn’t it?

Publicity 82

Publicity Small Business Advertising Advertising 82

Bianchi Biz Blog

JANUARY 11, 2021

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. It was for the local newspaper (I miss those) and about a kid getting his Eagle Badge.

Automotive 55

Automotive Meeting Report Media 55

PR Fuel

JULY 26, 2020

They get picked up by local and national publications, help journalists, and allow you to control your messaging. These are important for SEO, as they act as indicators to search engines such as Google that your business website is authoritative and important. Issue a press release! Wondering when and where to issue press releases?

SEO 52

SEO Writing Local Product Launch 52

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Maxim Behar

DECEMBER 16, 2021

We remember a few years ago, if something appeared in the morning news, then it was reprinted in electronic newspapers, generally speaking, and then it appeared on social media. To ask the Internet, to ask Google - the search engine "What kind of Covid vaccine do I have?", It is not local. We didn't have a good campaign.

Google 52

Google Engineering Sports Comparison 52

Maxim Behar

JULY 4, 2024

Just 20 years ago, only newspapers, radio, and TV editors did that. At the beginning of our business, some clients were happy that news about their product was published in a newspaper and asked how many people read it. Back then, there was no method to measure how popular an article or news article was in the newspaper.

Newspapers 59

Newspapers Social Media System Writing 59

Tough Sledding

MAY 21, 2015

We learn this morning – courtesy of our local newspaper — that one public university president here in Northeast Ohio isn’t playing nice with his partners in the higher-ed sandbox. Tut, tut, Scott Scarborough. Last week, the University of Akron president announced plans to rebrand UA as “Ohio’s Polytechnic University.”

Publicity 28

Publicity Engineering Newspapers Journalism 28

Beyond PR

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. Searching for these types of conversations can be extremely beneficial if we are targeting users in certain locales.

How To 57

How To Instagram Social Media LinkedIn 57

Buzzstream

SEPTEMBER 25, 2024

Uh, you’ve interviewed people from all over the media landscape, Refinery29, The Street, Adweek, TechCrunch, people from both sides, the journalists, people doing digital PR, national news, local news. Search engines are going to recognize your brands, like the mention itself. So yes, there are fewer people to pitch.

Media 77

Media SEO Pitching Digital PR 77