Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. It’s sharing a series of train driver cab rides on YouTube and its social media managers are reading for kids from books including Thomas the Tank Engine. The best responses are rooted in listening, engaging and providing support to customers.

Branding 157

Branding Brand Travel Crisis 157

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media. His/her audience is your target.

Media Relations 107

Media Relations Media SEO Newspapers 107

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Years ago, they were your neighbors, the local power brokers, a labor leader, or the respected business sage. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Ishmael's Corner

OCTOBER 22, 2014

Search Engine Watch blasted out this headline and accompanying post last week. As discussed before, the SEO consulting industry sprung out of Google’s license to print money which goes by the acronym PPC (pay per click). On the other hand, need to sync your washing machine with the air conditioning, look up your local SEO.

SEO 140

SEO Web Engineering Google 140

Cision

SEPTEMBER 10, 2015

For example, the ongoing globalization of the Internet and expansion to more rural audiences is already emerged for organizations with international operations, but barely emerging and not very important for a restaurant that does only local business. Horizon Trends: 3D printing, everyday use of drones, and strong artificial intelligence.

Trends 120

Trends Mobile Web System 120

5W PR

SEPTEMBER 3, 2024

SEO Optimize the website for search engines to improve organic visibility. Local focus Consider local radio and TV for targeted campaigns. Print media Although print readership is declining, niche publications can still be effective for specific target audiences. These can be more affordable than national options.

Branding 78

Branding Brand Media Print 78

Cision

SEPTEMBER 22, 2015

These days, people are less likely to read the print newspaper, listen to the radio or tune in to the evening news broadcast to get their daily dose of news coverage. recently announced that Facebook accounts for 43 percent of traffic to media sites, beating out search engine giant Google. In fact, analytics firm Parese.ly

Journalism 120

Journalism Social Media Media Study 120

Critical Mention

JULY 15, 2020

The release of our Media Contact Database is the culmination of months of tireless work by the Critical Mention engineering, DevOps, product and data curation teams,” said Vishal Padhye, Chief Technology Officer at Critical Mention. “We We believe current and future customers will quickly see this as a major marketplace differentiator.”.

Media 108

Media Radio Television Engineering 108

Sword and the Script

SEPTEMBER 1, 2020

In a separate, but timely report about the state of M&A in the PR technology space, Burton-Taylor Consultant Chris Porter noted: “We see ongoing M&A action in this space at all levels, from local strategic tuck-ins to major private-equity transactions. Platinum Equity’s $2.8

International 148

International Internal Tools Software 148

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Government 151

Government Crisis Energy Community 151

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. In the past year, I worked on two profiles, one on a local shop owner in Wyoming and another on a president of a vocational school.

Meeting 97

Meeting Media Training Automotive 97

PR Fuel

MARCH 19, 2021

Your goal is to have the journalist contact you, which may result in a print/online article or TV/Radio interview. Including the city and state helps localize for regional coverage. Search Engine Optimization. For a blogger, you want them to share your story with their readers. Body of Answers.

Small Business 98

Small Business Writing Engineering Infographics 98

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. We like to hike, play board games, visit our local breweries.

Meeting 74

Meeting Media Engineering Journalism 74

Bianchi Biz Blog

JUNE 21, 2022

My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I’m still actively involved in community theater as a sound engineer and have about a dozen musical productions to my credit.

Meeting 86

Meeting Media Chemicals Radio 86

Landis PR

JULY 29, 2024

Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. That influx feeds local tourism in San Francisco, Carmel and the Wine Country. All three national networks have local affiliates in the area, in addition to a few independents.

Communications 59

Communications Healthcare Biotechnology Tourism 59

NewsWhip

APRIL 28, 2021

Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale. Balancing global strategy & local market needs. Kirsty: Yeah.

Consumer 78

Consumer Measurement Local Data 78

PR in High Definition

FEBRUARY 18, 2019

Firefly’s own research among consumers revealed that print and online media reviews influence 28% of people, YouTube and other influencers affect 11% of people, but way out in front are reviews in retail outlets, like Amazon, at a staggering 61%. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67

PR for Anyone

DECEMBER 27, 2023

From using yellow screens to combat moving words while reading manuals to employing sunglasses and printed materials on colored paper, she’s devised ingenious ways to navigate her work environment. While she has adapted and learned how to navigate her dyslexia, Amanda details the ongoing challenges she faces.

Airlines 130

Airlines Transportation Print YouTube 130

Bianchi Biz Blog

MAY 17, 2021

My specialties relate primarily to engine operation and maintenance, and powertrain specification and design, migrating recently into the brave new world of electric and hydrogen-electric powertrains. These transmissions were developed at the Fuller Transmission Division of Eaton Corporation and, to me, represent a true engineering milestone.

Meeting 65

Meeting Automotive Engineering Media 65

Stephen Waddington

DECEMBER 30, 2019

Other disciplines, notably marketing, have encroached on PR practice in areas that lead with paid media, such as influencer marketing and search engine optimisation (SEO). Each corporate PRCA member will be expected to engage with a local school each year. Newspaper brands continue to suffer as readers shift from print to digital.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. It’s why much of the local and regional media is on its knees. By contrast only a third trust news surfaced by search engines. Digital news is a commodity business.

Social Media 73

Social Media Print Study Advertising 73

OnePitch

SEPTEMBER 8, 2022

One that immediately comes to mind is one I secured recently in Eat This, Not That for a local client that provides cancer support resources for employers to offer as part of their employee benefits package. What’s the best pitch of yours that resulted in coverage and what elements made it successful? I try to be brief and direct.

Pitching 98

Pitching Consumer How To Media Relations 98

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. CEO of Likeable Local. Do’s and Dont’s: Content variety and visuals are key #smm #marketing pic.twitter.com/YFomEj4c2r. Mark Fidelman (@markfidelman) August 20, 2015.

Social Media 120

Social Media Twitter Media Nonprofit 120

Stuart Bruce

MAY 3, 2016

That’s why I also need most of my files to be local. Firstly, it removed the feature that enabled you to see icons for all your files in your desktop folders, but critically left the actual files in the cloud to save you space on your limited local storage. Why design a product primarily for the lowest common denominator?

Local 60

Local Writing Reddit Web 60

Buzzstream

AUGUST 28, 2024

For example, if we pitch a local TV news outlet in Chicago, we might want to reach early morning producers and evening producers at different times. However, with MuckRack, we need to segment those contacts into separate pitches or lists, which can be tedious when pitching multiple local news outlets.” What Do the Experts Say?

Media 62

Media Reddit Digital PR Tools 62

Buzzstream

DECEMBER 13, 2023

Or a food journalist for print media. Pricing: $99/mo for Lite Version Alternatives: Moz has a similar toolset to Ahrefs, with some extra tools focused on local SEO. TinEye is a reverse image search engine where you can upload or paste the image URL to find instances where the image gets used across the web.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

MARCH 12, 2025

I had commerce engineering. I had straight engineering. I could have ended up as like an engineer. There are really good internships in TV and print in Australia, kind of good places. So I did that for three years, and I covered everything from print to broadcast to things like communications law.

Digital PR 62

Digital PR Agency Journalism Pitching 62

David PR Group

SEPTEMBER 3, 2014

A few years ago when traveling to meet a client, a story about his business was published in the local newspaper that very morning. You don’t get your local paper?” How do you get your news?” “Well, I get The Wall Street Journal at my house, but I dropped the local paper a while ago,” he said. “If I was taken aback.

Newspapers 74

Newspapers Print Radio Local 74

Barokas

MARCH 22, 2018

VICIS is a sports technology company focused on developing highly engineered helmets that improve protection and performance. VICIS’ flagship helmet, the ZERO1, is the most technologically advanced helmet in history and was shaped by some of the world’s leading athletes, engineers and neurosurgeons. Social Media – The Shop.

Public Affairs 49

Public Affairs Sports Engineering Local 49

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

Buzzstream

JANUARY 29, 2025

You also, you know, in the area, but you know, so I started off as a training reporter here in Brighton for my local newspaper and that’s how I started out. And I got that into the Brighton Argus in print. And I just told him that even though you’ve not got a journalism background, his background was in engineering.

Pitching 62

Pitching Energy Journalism Newspapers 62

Maxim Behar

JULY 4, 2024

This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. For example, many newspapers, if not all, have their websites because it has become clear that you can't sell printed media without having an online one. This is truly a revolution.

Newspapers 59

Newspapers Social Media System Writing 59

Stephen Waddington

DECEMBER 15, 2021

Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Search engines are the most trusted form of media (56%). The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Fuel

SEPTEMBER 4, 2018

Your press release could be for traditional media, new media, buyers, investors, affiliates, or search engines. Try printing out your press releases and slashing through fluff (unnecessary words and info) with a red pen. We want that spot on the local news. Case in point: press releases. What Are Press Releases For?

Writing 45

Writing Report Education Company 45

Masters in Communications

FEBRUARY 12, 2022

Today, we use many information sources to see what is going on around us, locally, nationally, and globally, with more emerging all the time. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

APRIL 1, 2025

The comparison reminded me of asking for directions at a gas station versus consulting with a local guide who knows exactly where you’re trying to go. According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028.

Enterprise 64

Enterprise Comparison Financial Google 64