5W PR

OCTOBER 18, 2024

Use storytelling techniques to make content more memorable. Optimize content for search engines (SEO) to improve visibility. Measurement and Analytics Monitor metrics such as website traffic, social media engagement, media coverage, and brand sentiment. Another strategy is to utilize social media.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Today’s PR programs are less about selling and more about telling… stories that engage prospects or customers, and visual storytelling is hotter than ever. If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Onclusive

MARCH 8, 2018

She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Our old goal was to measure PR, but that is shifting to the need to drive business impact. Our old goal was to measure PR, but that is shifting to the need to drive business impact.

Case Study 170

Case Study Engineering Measurement Big Data 170

Contently - Strategy

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. It’s also key for search engine optimization (SEO). Search engines favor authoritative content in finance-related queries. Did your fintech solution enhance efficiency by 30 percent?

Case Study 52

Case Study Study Storytelling Infographics 52

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. One of the most effective engines of executive visibility is the bylined article, which B2B PR experts routinely help craft. Bylined articles.

Case Study 231

Case Study Writing Pitching SEO 231

Shift Communications

DECEMBER 4, 2017

Disruption happens to industries measured in weeks and months rather than years or epochs. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. The Big Picture. The world as a whole is moving faster than ever.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

APRIL 23, 2024

When trying to demonstrate the value of their work, “One of the biggest challenges that PR professionals have is that we measure outputs instead of outcomes,” Gini Dietrich said. If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The model became much more strategic.”

SEO 137

SEO Television Measurement Google 137

Cision

OCTOBER 8, 2015

When employees understand why it’s beneficial to engage in social media and how to do it effectively, the results are strong and measurable. Using specialized social media listening techniques, the brand can measure business impact from employee engagement. Storytelling. Niche Content. Five, 50, 100?

Social Media 120

Social Media Brand Branding Airlines 120

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Its worth noting, that this is my second podcast as during the pandemic I produced a 30-episode series , with the help of a professional sound engineer, about transitioning from the military to business careers. of revenue @chrismoorman 2.

Google 156

Google Course Survey YouTube 156

Cision

AUGUST 11, 2016

Search Engine Land. Search Engine Watch. Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Search Engine Roundtable. .” – Andrew Hutchinson, Content Manager, Social Media Today. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Onclusive

MAY 10, 2017

Contrary to popular belief, PR is measurable given the vast amounts of data that are now available to us. Data-driven PR measurement to this degree of granularity is still a new concept to many PR professionals, but the industry as a whole recognizes how important it is to be able to correlate PR activities to business impact.

Trends 150

Trends Publicity Data-Driven PR Government 150

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

The Resolution Blog

SEPTEMBER 8, 2015

Are too many PR people doing the equivalent of burying their heads in the sand over new Search Engine Optimization opportunities? It enables you to align with Business Goals, measure, identify, and establish ROI in your work. Andy Green ( @andygreencre8iv ) is a leading expert in Brand Storytelling, Creativity, memes and PR strategy.

SEO 120

SEO Google Engineering Data 120

Critical Mention

FEBRUARY 10, 2018

I don’t know of any other role where you get to interact with so many other departments, ranging from sales to engineering to the executive team. From the latest solution or platform to how to measure the value of what you’re doing, to how to improve upon your last campaign, the learning never ends. Storytelling is our game .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 211

Writing Communications Marketing B2B 211

Prowly

FEBRUARY 13, 2025

MEASURE YOUR BRAND SENTIMENT NOW #4 Competitive benchmarking By comparing your reputation metrics against your competitors, you can get insights into industry standards. This online reputation management tool may be particularly beneficial for companies that aim to enhance their media relations and boost their storytelling capabilities.

Software 104

Software Reputation Examples How To 104

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. It is no longer acceptable to proffer low grade activity measures.

Measurement 56

Measurement Storytelling Data Television 56

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). Co-hosted by Lulu Miller and Alix Spiegel, Invisibilia interweaves narrative storytelling with scientific research that will ultimately make you see your own life differently.” Don’t use listens to measure success.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

OCTOBER 21, 2015

I’ve been thinking a lot about when a whole is greater than the sum of its parts and I’ve decided to declare that the PR industry’s equivalent to PB&J is data and storytelling. PR pros are very familiar with the deliciousness of storytelling. Don’t be afraid to let data be the peanut butter to your storytelling jelly.

Storytelling 40

Storytelling Data Analytics Engineering 40

Burrelles Fresh Ideas

APRIL 9, 2024

Crafting stories that resonate One key aspect of merging PR with digital strategies is the art of storytelling. Brands are no longer faceless entities; they’re storytellers vying for the audience’s attention amidst a sea of content. He has been involved with search engine optimization and internet marketing since 2007.

Social Media 93

Social Media Marketing Media Storytelling 93

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. Defense tech storytelling But transparency alone is not enough. Consistency Remember, building trust is a marathon, not a sprint.

Publicity 78

Publicity Brand Branding Ethics 78

Mark My Words

DECEMBER 11, 2014

In the 20th century, the gradual ebbing away of religion in the West saw a lot of this storytelling power conceded to mass media. Where once power could be measured in viewing figures and sales, today, real currency is contained in our ability to maintain people’s attention against a backdrop of information-overload.

Brand 122

Brand Branding Newspapers Media 122

Stephen Waddington

OCTOBER 3, 2019

They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. What’s your reading on the industry’s ability to measure its success? PR seems to have got over its inferiority complex. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Contently - Strategy

JULY 28, 2021

.” That data-driven approach comes to life in pieces like the 4WD/AWD Index , which uses CarMax data to look at where four-wheel drive and all-wheel drive vehicles are most popular in the country, creating a piece of visually engaging storytelling that can be repurposed across channels.

SEO 120

SEO Automotive YouTube Video 120

The Resolution Blog

MAY 7, 2019

The reality is storytelling is definitely not a craft that AI can do just yet. But I think a lot of people who read a newspaper still want to hear the personality of a specific person, so I still think we’re about 50–10 years from seeing AI take over storytelling. Search engines have been good for finding content for a while now.

Technology 120

Technology Analysis Data Tools 120

PR Conversations

APRIL 10, 2018

Recently, after a long hiatus during which my involvement with PR was largely on the evaluation and measurement side, I’ve come back to reading, thinking and writing about PR practice and theory. Practice is staying focused on hierarchical and strictly systematic, measurable models. Too close to propaganda.

Training 80

Training Technology Measurement Engineering 80

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Digital marketing also allows retailers to track and measure the success of their campaigns in real-time.

Retail 62

Retail Marketing Analytics Social Media 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 127

Marketing Content Marketing Advertising Advertising 127

PR 20/20

NOVEMBER 13, 2018

The media scored as the least-trusted global institution, with social media and search engines following closely behind. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. It’s Time to Measure Your Marketing. Ready to see how your campaigns measure up?

Brand 69

Brand Branding Sports Consumer 69

PR in High Definition

NOVEMBER 17, 2017

As of next month, it will be introducing measures to increase ad transparency , allowing users to simply click and view all the ads being run by one organisation. After all, we do generate news and content, but people are now more likely to believe search engines than human editors. So, what does this mean for the wider industry?

Policies 72

Policies Facebook Advertising Advertising 72

Sword and the Script

MARCH 3, 2020

b) Getting on the same page about storytelling via MuckRack and Michelle Garrett. And what are we actually talking about when we use the word ‘storytelling?’”. c) Instagram Video Posts Receive Twice the Engagement of Other Post Types via Matt Southern , Search Engine Journal , HubSpot and Mention. “A

Pitching 78

Pitching Instagram Survey Data 78

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice.

Blogging 52

Blogging Marketing Pinterest SEO 52

wiredPRworks

JUNE 5, 2018

What's your biggest question about how to infuse your digital marketing and PR with storytelling? The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. .

Marketing 45

Marketing Insurance Insurance B2C 45

Contently - Strategy

NOVEMBER 29, 2023

At Contently, for example, we organize all content within The Content Strategist around our five pillars: Strategy, Digital Transformation, Storytelling, ROI, and Trending. This method of structuring content helps build relevance and authority in the eyes of your audience and search engines.

How To 52

How To SEO Content Marketing Engineering 52

Stephen Waddington

OCTOBER 3, 2019

They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. What’s your reading on the industry’s ability to measure its success? PR seems to have got over its inferiority complex. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

PR 20/20

AUGUST 11, 2016

Modern marketers are expected to master both traditional and digital skills to deliver measureable results. To address the widening talent gap, forward-thinking organizations must stay on the lookout for adept professionals equipped with the necessary skills and demeanor to turn their ideas into actions, and actions into measurable outcomes.

Marketing 43

Marketing Mobile Engineering Technology 43

Sword and the Script

MAY 22, 2018

In the early days of the Internet, the same sorts of shady characters who’d been advertising in the back of comic books and mailing out dodgy catalogs moved online and began emailing mass quantities of spam and manipulating search engine results with tactics like keyword stuffing, “white text,” and link farms.

Marketing 66

Marketing B2B Print Technology 66