Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Write memorable and compelling stories that will captivate reader’s interest. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. We will see more of Snapchats, ChatGPT, et al.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

DECEMBER 7, 2016

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].

Engineering 150

Engineering Writing Pitching Measurement 150

Shift Communications

MARCH 17, 2016

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. Write like they write.

Engineering 60

Engineering Wikipedia Exercises Pitching 60

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). But the problem (probably) isn’t the writing. Yes, we may get lucky.

SEO 52

SEO Engineering Writing How To 52

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Use it here.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. Yet I often find that communicators don’t realize that priorities for SEO for Google News are actually slightly different than SEO for Google’s main search engine. Write original, timely, relevant content , says Google (heard this one before ?).

Google 110

Google SEO Engineering Measurement 110

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94.

Google 130

Google Banking Engineering Web 130

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. In 2017 basic photo and video production should be a core skill, just as integral to public relations excellence as writing is.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. As a PR Engineer, I’m always thinking about how I can help AirPR customers look amazing in the eyes of their bosses. My first job in social media sparked a passion for data. So how can you become more data-minded?

Data 150

Data Resources Engineering Film 150

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. YouTube is also second to Google as the world’s largest search engine.

Trends 108

Trends Marketing Mobile YouTube 108

5W PR

JULY 15, 2020

Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. In this sense, the media kit replaces a phone call, interview, or face-to-face introduction that may have been had with the person writing about the business.

How To 176

How To Media Guidelines Pitching 176

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. The next 9 are the gas.

Infographics 235

Infographics Case Study Content Marketing Video 235

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing offers an excellent guide on how to optimize sites (PDF) for its search engine. received 13 percent.

Google 104

Google Nonprofit Engineering SEO 104

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. But that’s what we do with a lot of PR metrics: we measure impressions, social sharing and AVE because they are easy to conjure, not because it has applicability to our overarching business objectives.

Analytics 120

Analytics Google Measurement Data 120

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Survey 145

Cision

APRIL 20, 2015

Write “good” content. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently. A PR firm blog isn’t writing to PR professionals about PR problems, they’re writing to client businesses about PR problems. Entertain, don’t sell. Use images.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

The Resolution Blog

OCTOBER 7, 2015

To be fair, search engine optimisation in those days required a fair bit of technical skill and was a completely different discipline to public relations. How many PRs write blogs and truly understand how to optimise them for Search? Search Engine Watch. Search Engine Land. E: SEOs are in the same boat as PRs.

SEO 120

SEO Engineering Content Marketing Google 120

Cision

JUNE 6, 2017

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Links: Many influencers are happy to receive exclusive content that might result in links to your company or product, a very valuable search engine optimization commodity. Not anymore.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 104

Blogging Survey B2B Analysis 104

Deirdre Breakenridge

MARCH 7, 2016

With respect to the skills necessary for a career in communications, it is important to have the following: Good writing skills. Strong knowledge of research practices and measurement (especially as they relate to social technologies). He did his homework and was an easy candidate to hire. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Cision

MARCH 30, 2015

Matt Heinz of Heinz Marketing writes that it is helpful to determine your “go-to” sources at the outset of your content curation planning: “Identify a core set of sources you can count on for both consistently good content as well as a variety of sources of similarly-themed content. Measure your content curation.

Google 120

Google Measurement Content Marketing Engineering 120

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. To start, you’ll need to make sure you are writing with voice search in mind. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). ” Text is a complete transcription of a podcast and serves two purposes: Search engines can understand the entirety of the podcast content. Don’t use listens to measure success. Augment your audio with text.

Engineering 120

Engineering Tools Examples YouTube 120

The Proactive Report

MAY 12, 2017

CMOs at the largest technology companies report that building out content marketing as an organizational competency is the second most important initiative, only behind measuring ROI. ( You have to make it visible on the web and in search engines. SEO writing is a vital PR skill today. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113