Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Use it here.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. 1) Write short sentences. Years ago, a marketing professor in my MBA program required students to use varied punctuation in writing assignments.

Writing 60

Writing Blogging Content Marketing Web 60

Buzzstream

AUGUST 7, 2024

I met Gus Pelogia at BrightonSEO after he gave his excellent talk on writing SEO tickets for development teams. For instance, if engineers use Jira, you should also use Jira to align with their workflow. Work in Sprints Collaborate with engineering teams using a sprint system. But before that, he worked at an agency.

SEO 62

SEO Company Engineering System 62

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 49

Writing How To Engineering Education 49

Onclusive

JUNE 21, 2017

Today’s PR strategies are more iterative, forming a continuous loop where outcomes are measured and insights are frequently incorporated back into the strategy. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ Fact: PR is often a fire drill.

Storytelling 329

Storytelling SEO Community Insurance 329

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Write memorable and compelling stories that will captivate reader’s interest. Conversion.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. With that in mind, here are five of our top tips for making sure your campaigns convert. Set your campaign goals and make them SMART. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

JUNE 23, 2015

While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint. The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script.

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

Measurement 75

Measurement Strategy Software Analytics 75

Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

wiredPRworks

NOVEMBER 30, 2018

“How to Write a Superstar Speaker Press Release to Attract the Attention, Business and Applause You Deserve!” Register or Purchase the How to Write a Press Release for Coaches, Speakers and Authors Replay. – elevate your status to the top on search engines and short lists. Get your PR PRIMER now.

Writing 40

Writing How To Engineering Education 40

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. It’s incredibly difficult to measure a direct return-on-investment from most traditional media relations efforts. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PR Fuel

JANUARY 20, 2021

Why should you try writing press releases and do press releases work for SEO? Before you decide to write a press release, here are some things you need to know. Before you decide to write a press release, here are some things you need to know. Write a relevant 250-words intro for search engines to understand your press release.

SEO 52

SEO Engineering Writing Analytics 52

Waxing UnLyrical

AUGUST 5, 2015

As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. ” Of course, a lot of this can be measured. Engineered Snapchat metrics explained. Really quick primer on Snapchat. .”

Measurement 40

Measurement How To Marketing Engineering 40

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables. New Skills for PR.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

They’ll be expected to deliver more: more strategy, more content, more channels, more creativity and more measurement. If content creation is the engine for growth, the industry will need to invest in people who can develop world-class creative.”. The Challenge. The growth will come from new deliverables. New Skills for PR.

Industry 100

Industry Measurement SEO Corporate 100

Critical Mention

JANUARY 9, 2019

John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. To be a successful marketer, you must be able to measure your strategies. YouTube is also second to Google as the world’s largest search engine.

Trends 108

Trends Marketing Mobile YouTube 108

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” For SEO, links from relevant sites tell search engines that your site is also contextually relevant, helping support your ability to rank.

Analysis 90

Analysis SEO Guidelines Google 90

NewsWhip

MAY 16, 2024

When the news is breaking right now , journalists need to feel confident they have the very latest information before writing up or chasing down a story further. Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more.

Reddit 78

Reddit Instagram Data LinkedIn 78

Sword and the Script

MAY 7, 2019

A long time ago, Google was the first search engine to truly recognize the value of links. Today, Google is the most dominant search engine. Non-key word anchor text: Sword and the Script Media writes about public relations. Here are some publications and DA numbers at the time of this writing: The Wall Street Journal : 94.

Google 130

Google Banking Engineering Web 130

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. For Social Media, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Burrelles Fresh Ideas

NOVEMBER 21, 2023

How to Search As a PR professional, you should already be well acquainted with search engines like Google. Experience: Has the author had a lengthy career in the field they’re writing about? If so, are the citations recent and relevant to the topic the author is writing about? Authority: Where is the content being posted?

Google 80

Google Analytics Industry Reputation 80

Critical Mention

SEPTEMBER 13, 2019

Here are just a few: Different KPIs your Organization can Measure: 1. Measuring the performance of your organization’s digital efforts will help you identify what strategies to push forward and which ones to set aside. To start, you’ll need to make sure you are writing with voice search in mind. Unique Website Visitors.

Marketing 92

Marketing SEO Radio Video 92

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. AI could even write part of that next blog post for you. Its platform is powered by an AI deep learning engine that improves the traffic, conversions, and revenue produced by your content. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Writing 73

PR Fuel

DECEMBER 28, 2021

Before we get started on talking about how and where to distribute your press release, let’s discuss how to write a press release. Sometimes a journalist will write an article about your announcement. There are many ways to measure the performance of your press releases. What Is a Press Release?

Engineering 103

Engineering Crisis Management Writing Tools 103

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Write “vertically.” ” It’s particularly important to stick to industry topics and issues when writing for a B2B audience. Today’s PR teams encourage clients to blog about relevant topics for their audience and pitch these writings to trade pub and other editors. A successful outcome?

Blogging 136

Blogging Writing Engineering Analytics 136

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 145

B2B Study Blogging Marketing 145

Sword and the Script

FEBRUARY 12, 2019

Writers that report success with blogging share the following characteristics: They are more likely to write longer or more in-depth content; They tend to spend six or more hours writing a post; They are 2.5 They always use analytics to measure performance. But a small percentage write long-form content. hours to write.”.

Blogging 103

Blogging Survey B2B Analysis 103

Contently - Strategy

MAY 11, 2024

It generates two types of results for local queries: “organic results,” or the blue links you’re accustomed to seeing on Search Engine Results Pages (SERP); and “local pack,” which showcases top business listings on Google Maps. Businesses seeking to maximize visibility should aim to appear in both.

Local 82

Local SEO Strategy How To 82

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Contently - Strategy

JULY 18, 2024

An SEO strategist (or search engine optimization strategist) is a digital marketing professional who finds ways to help a brand or website reach more people online. They can plan, implement, and manage the SEO strategy for your content to help it rank higher on search engine results pages (SERPs) and grow your web traffic.

SEO 52

SEO How To Engineering Strategy 52

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR PR professionals still report mainly on traditional media coverage and only 38% report on analytics from influencer campaigns.”

Media Relations 97

Media Relations Report Industry SEO 97

Sword and the Script

NOVEMBER 28, 2017

They write quality posts. 1) How long does it take to write a blog post? Don’t miss these related posts: B2B Blog Metrics: 4 Effective Categories to Measure Success. The 4 Engines You Need to Pull Off Content Marketing Successfully. Can you write some short ones? They do this consistently. Not necessarily.

Study 78

Study B2B Marketing Survey 78