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5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

Lee was a leader in media relations. Ivy Ledbetter Lee (1877-1934) is credited with refining the art of media relations, but his most celebrated engagement was a train wreck – literally. But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis.

Corporate 178
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Why Business Students Should Learn Strategic Communications

PRSay

While the PRSA MBA/Business Program is currently focused on partnering with business schools, the need for strategic communications also affects CEOs, chief information officers, chief financial officers, engineers, cyber chiefs, medical doctors and other corporate and nonprofit leaders.

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PR professionals’ skills and competencies not fit for modern future proof public relations

Stuart Bruce

Alarming when you remember that Richard Edelman refers to Google as “the world’s biggest reputation management engine.” Also on the up by six points is public affairs and lobbying.

Publicity 134
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Perception Management

Doctor Spin

Reputation engineering. Actively managing an organisations credibility and public trust. Mitigating damage by reshaping public perception after negative events. Managing perceptions is especially critical in public affairs , corporate communications, crisis communications , and media relations.

Ethics 52
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills. She is a public affairs and media consultant based in Washington, D.C. She also teaches media relations and issues management at George Washington University. .

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Senior PR practitioners lack digital and social media management skills

Stuart Bruce

I’ve long argued that is much easier to teach social and digital to a PR professional, than it is to teach PR to a social media expert. The report also indicates that the majority of practitioners still see media relations as an important part of their job, which is as it should be.

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Seriality (Context Matters)

Doctor Spin

Media, search engines, and social media algorithms reinforce seriality. Social media platforms curate information flows, subtly creating group contexts. Just because people exist in the same space (a city, company, or online forum) doesnt mean they see themselves as a cohesive group.

Groups 52