Bianchi Biz Blog

MAY 30, 2024

With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webinars, and more.

Automotive 91

Automotive Engineering Mobile SEO 91

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. So it's understandable that a few organizations still don't see the value of social media. Like it or not, social media has a place.

Social Media 60

Social Media SEO Media Pinterest 60

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. Increased lead generation and sales.

Strategy 104

Strategy Marketing Leadership Print 104

5W PR

JANUARY 3, 2024

Tools and techniques Utilizing online channels such as social media, email, and search engines for promotion. Creating paid promotional campaigns through various mediums like TV, radio, print, and digital platforms. Optimizing online content to improve visibility on search engines through SEO.

Marketing 78

Marketing Engineering Product Launch Reputation 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Stephen Waddington

DECEMBER 17, 2020

It would be unthinkable in another professional discipline such as engineering, law, management or medicine. We made a start at reflecting this by adding new material in the past few months as the book went to print. Public relations constantly seeks to reinvent itself and justify its value to organisations.

Case Study 201

Case Study Conference Exercises Print 201

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 97

Meeting Media Training Automotive 97

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Prohibition

JANUARY 6, 2023

Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Advertisers spend billions across social media platforms, targetting businesses and consumers alike with their messaging. Use Video Content to Score Well with Journalists.

Video 62

Video Strategy SEO Engineering 62

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy. SEO can be improved through PR.

Publicity 62

Publicity Branding Brand SEO 62

PR Fuel

AUGUST 26, 2021

Print publications and blogs. Social media accounts. It could boost your search engine ranking as a result. When someone searches for your product or service, your website could appear on a search engine results page. For example, they can help you rank ahead of competitors on search engine results pages.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 120

Technology Publicity Software Print 120

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Landis PR

JULY 29, 2024

Photo courtesy of Pixabay By Sean Dowdall Business environment in San Francisco The San Francisco Bay Area is the economic engine of Northern California. Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Bianchi Biz Blog

MAY 16, 2022

This program is fascinating to me because it provides an opportunity for companies’ engineering teams to come together to research and develop technologies which will help reduce emissions and improve fuel efficiency of heavy-duty trucks. You can follow Sara and Power & Motion on social media: Twitter: @TechnlgyEditor.

Meeting 74

Meeting Media Engineering Journalism 74

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Advanced PR Strategies 9.

Viral 52

Viral Crisis Communications SEO Reputation 52

wiredPRworks

JANUARY 3, 2020

Best for college students and new career professionals who want to enter the workforce with a strong professional brand, the StartUp package includes: Profile Review with a 21 Point Success Audit WIRED in 3D recommendations Search Engine Optimization [SEO] Summary and Specialties. CMO, Director- Search Engine Optimization.

LinkedIn 52

LinkedIn Engineering SEO Training 52

Cision

APRIL 27, 2017

When I later moved into software product marketing – and spent more time with engineers and data scientists by extension – I also learned that tools could help me collect, aggregate, and analyze massive volumes of data about my target customers. Data Mappings: Demographic. Behavioral. Past Purchases. Product Preference. Be Emotive.

Storytelling 146

Storytelling Data B2C B2B 146

Norton's Notes

JULY 20, 2016

My manager and I form the ‘JCB Social Media team’ Between us, we run JCB’s global pages and provide support to the regions. Beginning with a social media, print and email tease campaign, we piqued the interest of thousands of people who all signed up to hear more about the machine.

Case Study 28

Case Study Social Media Study Media 28

Waxing UnLyrical

FEBRUARY 15, 2011

Unfortunately, no one in the department has ever blogged… … and only a few of them have social media experience… and that experience is limited to Facebook. Strategy, content promotion, search engine optimization – these things are off the table. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

Social Media 75

Social Media Guidelines Media Video 75

PR in High Definition

FEBRUARY 18, 2019

Consider this: as soon as he contacted a venue, venue staff will have checked out the band’s website and social media pages. Communications departments have, generally speaking, got to grips with the role that media, analysts, third party review sites, and social media play in the reviews process and how to influence them.

Engineering 67

Engineering Reputation Social Media SEO 67

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.” Likely, it’s an evolving combination.

Newspapers 74

Newspapers Print Radio Local 74

PRSay

MAY 8, 2018

Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Karlie: Some of the tools we have now, such as media databases, are different. I taught her how to research a database and export a media list. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

PR Fuel

DECEMBER 21, 2021

It’ll generate publicity, and build relationships with key members of the media. These days, most people get their news from online sources instead of print or broadcast media. Increase Web Traffic and Search Engine Rankings. Why Is It Important? Hence more people will visit your website.

Engineering 52

Engineering Writing Web Google 52

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” On and on the lists go….

Content Marketing 110

Content Marketing Pitching Social Media Blogging 110

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. 19 percent were piloting a program. 32 percent planned to implement one. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Many have written about the changing nature of influencer relations in PR, and its move from celebrities and social media ambassadors to so-called “micro-influencers” – those that may not have a huge reach but that are trusted. Consequently there’s been no industry standard for evaluation of earned media outcomes.

Trends 124

Trends SEO Leadership Print 124

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9%

Survey 95

Survey B2B Marketing Trade Shows 95

Bianchi Biz Blog

APRIL 13, 2023

This is important because to submit a successful nomination, you’ll need the support from a number of departments, including product development, sales, engineering, plant managers, legal and more, as well as customers. Nominations to submit an innovation for consideration are open now through June 23, 2023.

Automotive 80

Automotive Mobile Technology Social Media 80

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust.

Small Business 245

Small Business Media SMB Pitching 245