Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

The Proactive Report

APRIL 6, 2021

My first class on digital PR and social media launched more than 10 years ago. Most PR practitioners now feel comfortable with social media, but some of the more technical aspects of digital PR still cause their eyes to glaze over. Just as with print publications, the top tier websites are harder to pitch.

Leadership 147

Leadership Engineering Enterprise Social Media 147

Cision

MAY 24, 2016

Moderated by John Corrigan, the Times’ assistant managing editor of Arts and Entertainment, the four panelists discussed the influence of the Internet and social media on the newsroom, what communication professionals can do to step up their outreach game and how they decide which pitches to follow up on and center their stories around.

Film 211

Film Pitching Print Journalism 211

ImPRessions - Crenshaw Communications

OCTOBER 15, 2020

Meltwater tracks from 275,000 online news sources and has partnerships for print and broadcast monitoring. Furthermore, it can track social media coverage as well, including Twitter, Facebook, Instagram, YouTube and over 300 million blogs. Google Trends. Google Trends is underutilized in our view.

Tools 232

Tools Radio Trends Pitching 232

Prowly

JANUARY 23, 2025

Prowly enables you to monitor print, social media, broadcast, and online outlets. Get instant access to print-only publications and licensed sources hidden behind paywalls. Track any subject, from healthcare to engineering to politics to sports.

Pitching 104

Pitching How To Media B2B 104

Ronn Torossian

SEPTEMBER 23, 2019

paper printed his obituary while he was in London travelling. Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. Noted author Mark Twain is said to have given that response after a U.S. The outlook for […].

SEO 150

SEO Print Travel Engineering 150

Stephen Waddington

DECEMBER 17, 2020

It would be unthinkable in another professional discipline such as engineering, law, management or medicine. We made a start at reflecting this by adding new material in the past few months as the book went to print. Public relations constantly seeks to reinvent itself and justify its value to organisations.

Case Study 201

Case Study Conference Exercises Print 201

Prowly

FEBRUARY 13, 2025

Anyone can share an opinion and experience on social media, so managing your brand's reputation has never been more critical. A good reputation management tool should alert you to customer feedback and discussions about your brand on social media, review sites, and in various online forums. How to do it?

Software 104

Software Reputation Examples How To 104

Waxing UnLyrical

FEBRUARY 15, 2011

Unfortunately, no one in the department has ever blogged… … and only a few of them have social media experience… and that experience is limited to Facebook. Strategy, content promotion, search engine optimization – these things are off the table. Image: Mike Licht, NotionsCapital.com via Flickr, CC 2.0.

Social Media 83

Social Media Guidelines Media Video 83

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. 19 percent were piloting a program. 32 percent planned to implement one. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 28, 2017

Over the past several decades some of the major players have changed with the evolution of the Internet and most-recently social media, but the concept is still the same — reach out to your audiences with the material they want through avenues they trust.

Small Business 245

Small Business Media SMB Pitching 245

The Stalwart Blog

MAY 12, 2016

Many of us in the marketing realm see social media as mainstream. It's as - if not more - important to effectively communicate to intended audiences as traditional media. So it's understandable that a few organizations still don't see the value of social media. Like it or not, social media has a place.

Social Media 60

Social Media SEO Media Pinterest 60

Sword and the Script

MAY 21, 2016

This blog has transformed into a PR agency based in greater Atlanta with PR, content marketing and social media services engineered for the B2B market. The post Fragments, Social Media & Channels; Unscripted Marketing Links appeared first on Sword and the Script. In his latest book, Content, Inc.,

Social Media 71

Social Media Marketing Media Content Marketing 71

Landis PR

MARCH 4, 2024

Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Example: pitch a story on a newly opened hiking trail to an outdoors editor at a local newspaper who also has a following on social media.

Media Relations 107

Media Relations Media SEO Newspapers 107

PRSay

MAY 8, 2018

Social media and the internet have also [created] big changes, and over the years Karlie has given me pointers on using them. Karlie: Some of the tools we have now, such as media databases, are different. I taught her how to research a database and export a media list. My mom used to build a list of contacts.

Leadership 159

Leadership Conference Local Internal 159

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Even top PR and media relations professionals need to refresh their methods with new tools and technologies. Here are six ways to do that, with an emphasis on the all-important media relations engine. Shortcuts That Fuel Earned Media Results. Use new tools. Find original data.

Television 120

Television Interviews Engineering Tools 120

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. By regularly engaging with followers on social media and through email marketing campaigns, companies and their top executives can build audience trust and loyalty in a humanized and authentic way. Increased lead generation and sales.

Strategy 104

Strategy Marketing Leadership Print 104

Sword and the Script

JULY 7, 2020

PR tech mentions Here is a glance at some of the other announcements from the PR tech community in the last month: Cision “partnered with print suppliers” to provide its customers with “print clips from regions across the world including Europe, Africa, Latin and Central America, Caribbean, Asia, and [the] Middle East.”

Technology 128

Technology Publicity Software Print 128

Wadds Inc.

SEPTEMBER 14, 2024

The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for media relations practitioners. News media is an important means of engagement for public relations practice because it is consumed by 96% of UK adults.

Media Relations 84

Media Relations Television Mobile Media 84

5W PR

AUGUST 19, 2019

Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. PR in its traditional form refers to networking with journalists in a bid to get featured in print publications. Digital vs. Traditional.

Digital PR 76

Digital PR Print Construction Television 76

Cision

SEPTEMBER 10, 2015

Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. For media relations and PR professionals, this means even more attention to not just the text and images but the coding and metadata of online content. The PR Ramifications.

Trends 120

Trends Mobile Web System 120

David PR Group

SEPTEMBER 3, 2014

This happened in 2009 and should have been a clear signal to divest immediately all print media company holdings. I bring up this story not to discuss the long-studied decline of printed dailies but, rather, the latter part of the statement: “If it’s important, someone will send it to me.” Likely, it’s an evolving combination.

Newspapers 74

Newspapers Print Radio Local 74

5W PR

JULY 15, 2020

Online newsrooms became best practice about five years ago, and they served as a replacement to PDF format media kits. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility.

How To 176

How To Media Guidelines Pitching 176

Bianchi Biz Blog

MAY 30, 2024

With fewer journalists than ever covering the auto supplier sector, those that are left are being asked to do more, such as putting out stories more frequently across traditional and digital platforms, covering broader beats, and creating content for social media, videos, webinars, and more.

Automotive 91

Automotive Engineering Mobile SEO 91

5W PR

SEPTEMBER 3, 2024

Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. SEO Optimize the website for search engines to improve organic visibility. Print media Although print readership is declining, niche publications can still be effective for specific target audiences.

Brand 78

Brand Branding Media Print 78

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

MaccaPR

MAY 3, 2019

The podcast is eminently shareable on social media channels. Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do.

Company 113

Company Interviews Print Pitching 113

PR Fuel

AUGUST 26, 2021

Print publications and blogs. Social media accounts. It could boost your search engine ranking as a result. When someone searches for your product or service, your website could appear on a search engine results page. For example, they can help you rank ahead of competitors on search engine results pages.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Sword and the Script

NOVEMBER 20, 2018

You can tag them on social media or even better send them a private and personal message or email and let them know. The social media scheduling platform Buffer “started pitching our best-performing blog posts to other blogs in case they’d be interested in republishing.” On and on the lists go….

Content Marketing 112

Content Marketing Pitching Social Media Blogging 112

MaccaPR

DECEMBER 10, 2014

Clint is also co-founder of the Minnesota Search Engine Marketing Association , although his Facebook profile admits he’s actually “plotting world domination.” How did the ThinkSEM agency come to focus on search engine marketing and landing pages? The moral of the story for marketers: SEO, PPC, social media – it’s all tied together.

SEO 98

SEO Interviews Blogging Engineering 98

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events.

Video 110

Video Marketing SEO Social Media 110

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 148

Internal International Tools Software 148

Stephen Waddington

MAY 19, 2020

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Anyone with a smartphone can shoot images and video.

Government 151

Government Crisis Energy Community 151

Bianchi Biz Blog

JUNE 3, 2024

In my role, I help populate our websites with original content as well as pertinent press releases, and write feature stories for print and the web. I am an associate editor and I primarily work with Fleet Maintenance Magazine and Trailer-Body Builders Magazine , and I also occasionally contribute to FleetOwner magazine.

Meeting 97

Meeting Media Training Automotive 97

Waxing UnLyrical

JULY 3, 2013

My pitch if it helps: “ RedShift Writers is the only Houston, Texas content writing company specializing in crafting content that is compelling for customers and effective for search engines.”. Cohen and RedShift provide content that is effective for both customers and search engines.

Marketing 104

Marketing SEO Writing Engineering 104

Sword and the Script

SEPTEMBER 10, 2019

Companies prioritize print, search engine optimization, and other paid digital media (including trade shows and partnerships) among all paid media options,” according to the report. of the marketing budget on print. How are they spending that budget today? Indeed, the survey says marketing spends 15.9%

Survey 104

Survey B2B Marketing Trade Shows 104