Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality.

Software 159

Software Pitching SEO Tools 159

Deirdre Breakenridge

NOVEMBER 9, 2018

What this person has demonstrated is not confidence, but rather, insecurity with the technology. If you are using a professional AV company (spoiler alert – you should) the audio engineer will be able to accommodate your mic preferences. Even if your event is on the small side, hiring a good audiovisual company is worth it.

Engineering 383

Engineering Hotels System Television 383

Melissa Agnes

MARCH 1, 2015

In this episode of The Crisis Intelligence Podcast, Martin Waxman and I discuss 5 new digital trends that impact your organization’s reputation and that need to be incorporated into your communications strategies, including your crisis communications. Because 93% of online activity begins within a search engine. Get connected!

Reputation 124

Reputation Trends Crisis Management Mobile 124

Cision

JULY 25, 2017

Search engines like Google and Bing regularly probe the quality of sites, which means those with low-quality get pushed down in the search results. Incoming links from sites with a strong domain authority are a more powerful signal to search engines than sites with low authority. So, how can you ensure that happens?

Strategy 257

Strategy How To SEO Engineering 257

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

ImPRessions - Crenshaw Communications

MARCH 6, 2017

This comes after Susan Fowler, who spent an eventful year as an Uber engineer, wrote a blog post detailing a culture of relentless sexual harassment, gender bias, and cutthroat competition at the company. The post How To Protect Reputation In The Age Of Leaks appeared first on Crenshaw Communications.

Reputation 159

Reputation How To Employee Financial 159

Reputation Us

JULY 26, 2023

In today’s fast-paced interconnected and polarizing world, a company’s reputation is more important than ever. Our collective goal is to help companies enhance their valuable reputations before a crisis defines them.” Our combined services are a safeguard against such a situation and a solution if it does come to occur.”

Reputation 78

Reputation Technology Crisis Corporate 78

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 100

Engineering Writing Mobile SEO 100

Melissa Agnes

NOVEMBER 10, 2014

As technology, social media and the online world continue to evolve, unfortunately, so do the risks that leave your organization vulnerable. An absurd amount of businesses, of all different industries and sizes, are losing reputation and major revenue from well planned and highly impactful defamation attacks.

Crisis 203

Crisis How To Exercises System 203

Contently - Strategy

AUGUST 30, 2024

Instead of highlighting the latest technology, newest features, or energy efficiency, real people talk about how the product makes their lives better. This innovation, combined with a strong emphasis on design and engineering, has created a loyal customer base eager to share their experiences.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. That means more professional communicators are focused on executive visibility and leadership, and that reputation management is built into every program.

Trends 124

Trends SEO Leadership Print 124

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. She quoted Columbia University’s Professor of Mechanical Engineering Hod Lipson: “Data is the fuel and the algorithm is the engine.” Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. Tech businesses in particular are navigating a red-hot talent marketplace for engineers, IT professionals, sales people, and many more types of positions. It’s also occasionally controversial.

Study 234

Study Course SEO B2B 234

PR in High Definition

SEPTEMBER 28, 2023

Earlier this month, a trial began that accused Google of monopolising internet search engines, eliminating the ability of rivals to compete. Are search engines controlling how we think? SEO actually has a critical role to play in reputation management.

Engineering 62

Engineering SEO Wireless Google 62

PR in High Definition

NOVEMBER 25, 2020

The game escape: But it’s not a game, it’s a multibillion industry with reputations at stake. It’s a case of the big and small brands finding ways to make their mark in the industry – and having a solid reputation is key to this. If psychology and technology had a love child, it would be Affectiva. Twelve players to scope out.

Reputation 100

Reputation Industry Sports Technology 100

Shift Communications

DECEMBER 4, 2017

Thanks to technologies like cloud computing, ubiquitous Internet access, mobile devices, and machine learning, the pace of change will only increase. Reputation Is Brand. As AI technology improves, reaching individuals at scale will be possible, and PR practitioners must adapt their integrated strategies to maximize success.

Trends 161

Trends Publicity SEO Advertising 161

ImPRessions - Crenshaw Communications

MAY 8, 2017

Many of today’s PR agencies are staffed with digital experts and data engineers as well as ex-journalists and publicists. ” It’s all part of PR’s mixed reputation. And there are some compelling reasons for PR professionals to say so. First, the changes in what we do. PR firms naturally want a piece of the pie.

Publicity 245

Publicity Public Affairs Agency Corporate 245

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 95

Technology Software Resources Pitching 95

Melissa Agnes

AUGUST 13, 2014

Doing so will only hurt your organization’s reputation. Presuming that they’re idiots because they disagree or oppose your organization is not the mindset that will help you overcome a crisis with your reputation in tact. Negative publicity that would have put a huge mark on KitchenAid’s reputation for the long-term.

Social Media 252

Social Media Crisis Crisis Management Crisis Communications 252

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. The Winners. Tired of hearing about Uber?

Airlines 180

Airlines Reputation Journalism Crisis 180

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. This can include data from a well-known research organization, studies from a reputable university, quotes from an influencer in the niche/industry, and so on.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

JULY 10, 2017

When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. Public relations programs support organic search engine marketing and search engine optimization (SEO) by creating media which link to a brand’s website and boost it authority with search engines.

Publicity 132

Publicity How To Retail Engineering 132

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say.

Writing 211

Writing Communications Marketing B2B 211

NewsWhip

OCTOBER 21, 2020

For global companies, reputation is the new gold. Meanwhile, the threats to reputation have never been more variable or complex. Today’s communications professionals are tasked with the delicate work of anticipating, managing, and responding to reputation crises, often all at the same time — and with very little time for analysis.

Crisis 158

Crisis Reddit Reputation Tools 158

Deirdre Breakenridge

MAY 8, 2017

Creativity, multi-disciplinary/integrated communications, reputation and specialized expertise were priorities in agency search. Simon Erskine Locke is Founder & CEO of CommunicationsMatch TM a global communications-focused matching search engine. Content and social media capabilities followed close behind. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Sword and the Script

FEBRUARY 8, 2022

Most buyers of B2B technology don’t believe vendors are completely honest. based B2B technology decision-makers. More specifically, when the survey asked, “To what extent do you feel technology vendors are being honest with you?” For example, companies can’t go out and buy a pound of good reputation.

Survey 23

Survey B2B Technology Reputation 23

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. Burson believes that what a corporation does is more important than what is says.

Corporate 178

Corporate Mobile Energy Public Affairs 178

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Melissa Agnes

FEBRUARY 10, 2015

If your website was hacked, what could that do to your reputation and how could it immobilize you? Side note: Are you curious about how mobile technology leaves you and your organization vulnerable? Step 4: Keep an eye on your online reputation. How secure is your domain registrar and your hosting service?

Crisis Communications 180

Crisis Communications Crisis Data Communications 180

Flack's Revenge

FEBRUARY 3, 2021

It is not just about fact finding – but teasing out the cool, to help turn a dry story about technology into something really interesting. From there it depends on how relevant the technology is to the company’s goals. You can dance around it and share some details without giving so much away that it can be reverse engineered.

Technology 177

Technology Comparison Case Study Video 177

Flack's Revenge

DECEMBER 21, 2017

My industry is technology. An industry that prides itself on diversity and tolerance is now regularly in the news for cases of sexual harassment as well as the controversial views … An industry that built its reputation on offering us free things and services is now regularly assailed for making things. I am a PR guy. more expensive.

Industry 136

Industry Technology Facebook Engineering 136

NewsWhip

JULY 14, 2020

We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP. You’re Digital Director at ENGINE MHP Can you tell us about the business, especially the areas of special competence that the agency has? This interview has been edited for length and clarity. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 118

Technology Ethics Creativity Tools 118

Buzzstream

FEBRUARY 13, 2025

Quick Background: How AI Models Use Publisher Content Generally speaking, AI technologies train their Large Language Models (LLMs) through a mix of data, everything from combing Reddit posts to written books to scraping blogs and news publications. Looking at the other side, many publishers actively seek removal from these technologies.

SEO 62

SEO Journalism Radio Google 62

Flack's Revenge

AUGUST 10, 2015

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Reputation and brand can be funny things, and very resilient. Perhaps it is a little of both.

Brand 120

Brand Branding Software Reputation 120