ImPRessions - Crenshaw Communications

JUNE 24, 2021

Since many B2B agencies work in the tech space, they’re also fans of clients’ technology, and sometimes their best critics. You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. .

B2B 278

B2B Leadership Survey Data 278

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Gareth Cunningham, director of SEO at Mod Op – our parent company – and his team develop SEO strategies that take into account three pillars: technology, content and authority.

SEO 203

SEO Engineering Google Examples 203

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. So how do you get your news and content displayed in these valuable search engines and new sites? MEDIA SOURCE. Google maps.

Engineering 160

Engineering Google Banking Small Business 160

Deirdre Breakenridge

OCTOBER 3, 2016

I also wonder if there’s a tendency to over-complicate business processes or claim to adopt new technologies simply to look like we’re keeping up with the “times.” As Frans Johansson writes in the Harvard Business Review , “diverse perspectives drive innovation. “ work at Stanford. English) both from Simon Fraser University.

Data 0

Data Tools Technology Banking 0

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value.

Google 156

Google Course Survey YouTube 156

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

Onclusive

SEPTEMBER 23, 2019

The role of the Product | Project Manager is to help manage products in our portfolio and run a number of development projects within the Engineering-Product teams. Effectively manage Sprints (sprint planning, manage QA teams , release cycles and maintain engineering team velocity). Ability to master new technologies quickly .

Engineering 150

Engineering Construction Enterprise Software 150

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Wadds Inc.

MARCH 8, 2023

Its first customer is Coca-Cola which aims to use generative technology for marketing and consumer experiences. A common approach to innovation in a mature organisation is breaking down existing workflow into discrete tasks to see how it might be disrupted by new technology. 15% say they are using it frequently or fairly frequently.

Tools 98

Tools Writing Pitching Web 98

Cision

DECEMBER 21, 2017

Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. At iSeeCars , we learned that more media coverage — or a goal of getting “x” number of write-ups for one of our independent studies — isn’t inclusive enough.

Measurement 272

Measurement Strategy Software Analytics 272

Melissa Agnes

JANUARY 29, 2015

I speak and often write about the use of mobile technology for crisis communication and crisis management. Your website’s search engine optimization is an important crisis preparedness strategy, amongst other things. Now let’s bring mobile technology into the picture. It involves your website. Tweet this!)

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. Instead, write a quality pitch email and keep your fingers crossed. Clients often come and go, but your relationship with the media is what keeps the engine running. Telling them what to do, even in a very polite way, may end up hurting your career.

Technology 100

Technology Publicity Pitching Trade Shows 100

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 186

Enterprise Technology Tools Privacy 186

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Cision

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. Being a certified digital marketer, he understands how modern technology shapes the PR industry. This will prevent bad links from passing PageRank.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

MAY 7, 2014

So why am I writing about this? This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. This beta version cost $1,500 a pop that you had to pay by using Google wallet. Needless to say a price that is not realistic for most of us.

Google 214

Google Privacy Data Video 214

Agility PR Solutions

JANUARY 23, 2020

I work at TopLine Comms, a B2B digital PR and SEO agency with a variety of technology and engineering clients, and my day to day work involves writing everything from articles […]. I have worked as a junior copywriter for a little over three months now, and in that time, I have learned a vast amount.

SEO 106

SEO Engineering B2B Digital PR 106

Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. People still do that, even as they increasingly turn to voice search technology for answers to their questions. Write content that answers questions.

How To 121

How To SEO Mobile Engineering 121

Sword and the Script

OCTOBER 31, 2017

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Reporting on data. Custom audiences.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. Engineering is the art of overcoming challenges.

Automotive 73

Automotive Groups Meeting Technology 73

The Proactive Report

APRIL 7, 2022

The Digital Skills Benchmark report from the Chartered Institute of Marketing in the UK shows that as the digital landscape and technology evolve the skill level of the workforce is falling behind. Upskilling is a major concern for both workers and employers. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. The biggest change, however, has been because of technology. I think technology will continue to re-define the industry. I knew I’d found my calling.

Writing 120

Writing Engineering Journalism Analytics 120

Sword and the Script

OCTOBER 13, 2020

But here’s the insight: bloggers who write longer posts are also more likely to report strong marketing results. Now, every year when I write this, someone remarks that length isn’t the same thing as quality. Search is a primary channel for growth – and most B2B websites get the majority of their visitors through search engines.

B2B 168

B2B Study Blogging Survey 168

Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. CoPilot will “help write” and “a shortcut” but not a replacement.

Software 161

Software Pitching Analysis Community 161

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code.

Technology 118

Technology Ethics Creativity Tools 118

Flack's Revenge

APRIL 27, 2021

” One in particular, the owner of a boutique tech PR agency was thrilled that I was an electrical engineer and former IBM-er like him. And, guess what: aligning with the hot topics and pain points of end users can be key to journalist buy-in, because ideally you are targetting those who write for these audiences.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Flack's Revenge

DECEMBER 21, 2017

My industry is technology. Wired: The other Tech Bubble : “Will anyone ever write another positive story about a tech startup? Do we blame businesses that eat up technology to improve operations and for competitive advantage? Tech continues to be an important engine for our economy, and our innovation is key to U.S.

Industry 136

Industry Technology Facebook Engineering 136

Onclusive

MAY 31, 2017

As a PR Engineer, I’m always thinking about how I can help AirPR customers look amazing in the eyes of their bosses. Rebekah Iliff, our Chief Strategy Officer, calls this the 70% Noise Reduction Rule: Write your email or asset, then cut 70% of the noise. I completely revamped my resume and profile and saw better results immediately.

Data 150

Data Resources Engineering Film 150

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. As search engines grow (i.e., SCHEDULE A DEMO.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

MAY 4, 2017

How hard is it to write some short articles on a subject you know well? Understanding what the decision-makers want before you begin writing is a major timesaver. Write for the audience. Because every industry has its own language and terminology, to write like an insider may require the inclusion of certain terms.

B2B 136

B2B Guidelines Writing Pitching 136

Sword and the Script

DECEMBER 16, 2014

While my own writing on these very pages often laments how far we have to go – one thing that struck me in reading through this year’s predictions was the realization of just how far we’ve come. “In In B2B in 2015, we will see…Marketing ops will come of age,” writes Doug Kessler of Velocity Partners , based in the UK.

Content Marketing 125

Content Marketing Marketing Writing Infographics 125

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. At the time of this writing, it wasn’t clear if Propel built broadcast monitoring tool itself or partnered with a mature provider to obtain it. Or thereabouts. But what’s older is still news.

Internal 148

Internal International Tools Software 148

5W PR

JULY 15, 2020

An Apple media kit from 1993 even included physical slides showcasing their newest technologies. Media kits that are live on online newsrooms are easy to update, more user friendly, and are able to be indexed by search engines for more online visibility. What to Include in a Media Kit? The offer to potential clients and partners.

How To 176

How To Media Guidelines Pitching 176

Flack's Revenge

NOVEMBER 16, 2016

Mike Ananny writes about the public editor’s role, and the challenges they face in the increasingly tech-driven environment. He writes: “Today, it is harder to say where newsrooms stop and audiences begin. That is also Facebook’s challenge.”. Nieman Lab – It’s Time to Reimagine the Role of a Public Editor.

Ethics 120

Ethics Facebook Google Engineering 120

Contently - Strategy

FEBRUARY 16, 2023

After all, what is content worth if you don’t access the readers who would most benefit from your writing? This means you need to be intentional and attract the right traffic to your website, and you want to do that with quality content that fulfills the SEO requirements allowing it to rank with search engines.

SEO 126

SEO Strategy Google Engineering 126

Bianchi Biz Blog

NOVEMBER 20, 2023

I also write for other publications and business clients as time allows. An important distinction is that these articles are presented from the perspective of a car enthusiast who understands the importance of environmental sustainability, rather than from the perspective of an environmentalist writing about cars.

Journalism 115

Journalism Automotive Interviews Writing 115

PR Fuel

SEPTEMBER 23, 2021

Before you start writing your first news release, take a moment to research your target audience. Otherwise, you might write a release that fails to match their interests. When writing your release, it’s important to grab the reader’s attention immediately. Determine why you’re writing this press release.

Branding 110

Branding Brand How To SEO 110