Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. The blog is listed first for a reason; it’s the engine. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. But let’s be real — it’s not sexy.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. Something else was going on. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. As these links grow, through outreach efforts, your client’s website ranking should start gradually rising in the Search Engine Results Pages (SERPs). Statistics.

Digital PR 170

Digital PR Industry Strategy Film 170

5W PR

JANUARY 2, 2017

Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Write Headlines That Attract Your Audience. By setting your content up in a way that’s shareable (or even viral), media will take notice. Digital marketing simply wouldn’t be the same with keyword research and PR. Here’s how.

SEO 84

SEO Viral Engineering Web 84

prTini

SEPTEMBER 24, 2014

Their easy to use interface is brilliantly engineered to make content analysis and promotion a science. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Viral Content Buzz. Lucky for you, I’m a tool connoisseur. BuzzSumo Pro.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

MARCH 31, 2020

I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes. Write the right, expertly crafted content. Write the right, expertly crafted content. You don’t need viral campaigns, you need the right links from the right places. .

SEO 124

SEO Google Hotels Blogging 124

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Managed by Ann Handley, Head of Content at MarketingProfs; author of the WSJ bestseller, “Everybody Writes” The 10 Most Expensive Paid Search Keywords [link]. — ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. Write for the Platform. In summary, if your message is worth writing, it’s worth sharing.

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Beyond PR

JUNE 13, 2017

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Contently - Strategy

AUGUST 30, 2022

For example, you can write one blog post and summarize the critical elements for a Twitter thread. Did one of your whitepapers go viral—backlinked by many notable websites? But you need to do more than simply transcribing your podcast or writing show notes. Repurposing content means repackaging one asset into multiple formats.

eBook 143

eBook YouTube Video Social Media 143

Critical Mention

NOVEMBER 26, 2018

With social media’s marketing power increasing exponentially, brands want to create content that will go viral. Search engines like Google are constantly changing their algorithms to filter out junk posts. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Marketing 80

Marketing SEO Advertising Advertising 80

David PR Group

JUNE 8, 2017

The story broke in the Harvard Crimson and soon went viral. 45% of employers use search engines to research job candidates. Google and search engines will find information about you, somewhere. Soon enough, companies and universities will write programs to sniff this stuff out. Social media #fail of the year.”.

Privacy 66

Privacy Reputation Google Engineering 66

Mark My Words

SEPTEMBER 20, 2019

I write this as we emerge blinking from the events of the past week, a week marked by two articles that have reached depths of cruelty that are reminiscent of the dark days of the Evil Empire of the Red Tops. So why was it done? The headline is everything, it is the cash cow.

Sports 60

Sports Viral Fashion Engineering 60

Critical Mention

JULY 18, 2018

Earned media is essentially online word-of-mouth, usually seen virally, such as shares, reposts, mentions, content picked up by 3rd-party sites or recommendations. One of the most effective drivers of earned media is a combination of strong organic rankings in search engines and distributed brand content. SCHEDULE A DEMO.

Data 60

Data SEO Engineering Social Media 60

Buzzstream

OCTOBER 23, 2024

And so that’s, I write about, I wrote about that in a little in the article, like if you want to come up with a really great PR or digital PR campaign, if you don’t truly understand the mission and the vision of the company, you don’t truly understand your customers. Like real strategy in terms of like real SEO strategy.

SEO 62

SEO Study Branding Brand 62

Beyond PR

MAY 12, 2017

For instance, 48% of consumers start mobile research with a search engine and on an average, smartphone conversions are up by 64% as compared to the average desktop conversion rates. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. This will prevent bad links from passing PageRank.

Google 64

Google Digital PR Mobile SEO 64

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Read on, and disregard at your own peril. Alas, times have changed.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Research journalists that write about your competitors and follow them on Twitter. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

You can use this home as a place to test story ideas and it builds your SEO (search engine optimization). Research journalists that write about your competitors and follow them on Twitter. If something is going viral online, be sure to leverage it and develop your own content and social channels that take advantage of the moment.

Media 40

Media Viral SEO Engineering 40

Newsfile

FEBRUARY 28, 2024

Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. The Associated Press (AP) style guide provides guidelines for writing press releases, ensuring consistency in language, formatting, and punctuation. What is Viral Marketing? praise-filled posts on Instagram. What is SEO PR?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Resolution Blog

JANUARY 8, 2018

Google has just announced one the biggest changes to the search engine in recent years. Why Picture List Posts Are The Perfect Viral Content Formula Our clever friends over at Buzzsumo reviewed over 100m Facebook posts recently. Media lists, writing, monitoring, coverage reports, brainstorms. Get up to date here.

Tools 137

Tools Publicity SEO Measurement 137

Buzzstream

MARCH 26, 2025

One of Nathan Gotch’s email newsletter editions caught my eye: Nathan, SEO expert, creator of the Gotch SEO Academy , co-founder/CEO of Rankability , was writing about SEO for a new website, specifically about creating linkable assets. The podcast all started from a single email. We’re selling SEO software. We wanna go Dream 100.

Branding 62

Branding Brand SEO Data 62

Sword and the Script

MARCH 22, 2016

But age too is affected by automation threatening to replace some jobs, the way a bot writes news reports for the likes of the AP. This means strengthening relationships with existing clients while also engineering systematic programs for attracting new clients that look a lot like the most profitable clients now.

Survey 60

Survey System Small Business Trends 60

Buzzstream

JULY 10, 2024

Still, I think, you know, for the most part, Google is an algorithm, and I think, you know, we can’t lose sight of that, you know, and I think, so, you know, so we have to look at signals, you know, we have to look at the signals and look, Google is a search engine that was built on links. We also know that there is topical PageRank.

Digital PR 98

Digital PR SEO Google Travel 98

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. The blog is listed first for a reason; it’s the engine. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. But let’s be real — it’s not sexy.

Infographics 72

Infographics Case Study Video Survey 72

Beyond PR

MARCH 23, 2016

A major reason for this is that search engine algorithms are continually giving more weight to human behavior. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. If you’re writing a white paper, think about adding call-out graphics that highlight a quote or statistic used in the text.

Video 40

Video eBook Viral Infographics 40

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

PR 20/20

APRIL 7, 2016

JP is the Content Marketing Director & Audio/Visual Technician/Engineer of Interact , a place for creating entertaining and engaging quizzes that generate email leads. He writes about innovative ways to connect with customers and to build professional long-lasting relationships with them. Surprisingly, you are too.

Social Media 40

Social Media How To Media eBook 40

Beyond PR

AUGUST 4, 2016

No longer is the writing on the wall. And guess what, it’s not just your writing. Pinterest differentiates itself from the social media pack by providing a visual search engine with a social twist. Promote your high performing pins to help take them viral. It’s photos, graphics, GIFs, memes and video.

Social Media 40

Social Media Pinterest Media Marketing 40

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. They've leaned into playful, meme-driven storytelling, and in turn the brand generated a massive increase in brand awareness, increased domain authority and a getting boost in search engines. Is PR for SEO dead?

Digital PR 104

Digital PR Case Study SEO Measurement 104

Buzzstream

JANUARY 7, 2025

Prior to writing email lists, my team and I do several audits of the media lists to prune irrelevant or outdated contacts upfront. I wouldnt totally write them off for different markets, though. Also, write down everything you hear, see, or talk about that’s interesting. Go on a walk, have a shower, sit in a coffee shop.

Digital PR 62

Digital PR Report SEO Data 62

ReimaginePR

SEPTEMBER 26, 2016

While content marketing often works independently of search engines and social media, that’s not to say their paths never cross. In fact, content marketing relies heavily on both search engines and social media for content promotion and exposure to new leads. So, what does this have to do with you? Have a Social Media Strategy.

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. This is partly due to the research that is likely to be involved but also because long-form content can take much longer to review and edit, as opposed to a single infographic.

Infographics 160

Infographics Data Blogging Mobile 160

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. You can now begin writing out a brand new pitch template, we’ve got some pitching suggestions for you here , or you can take an existing template of yours/your team’s. This is where BuzzSumo often came into play.

Digital PR 161

Digital PR Tools Pitching Film 161

Buzzstream

SEPTEMBER 25, 2024

Now it’s almost like crickets to where I think they’re being a little more cautious about what they’re willing to share and write about. Search engines are going to recognize your brands, like the mention itself. And then the other side, it seems like there’s a lot of journalists who are getting laid off.

Media 77

Media SEO Pitching Digital PR 77

Sword and the Script

DECEMBER 10, 2019

Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Mr. Martin is the co-founder and COO of OnePitch, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? But simply transcribing your podcast or writing show notes won’t cut it. The Freelance Writing Coach podcast creators turn each of their episodes into digestible blog posts. Is there a YouTube video that garnered thousands of organic views?

eBook 52

eBook Video YouTube Infographics 52