Cision

NOVEMBER 16, 2017

Unless you’ve been living under a rock for the past decade or so, you probably already know something about the importance of search engine optimization. To help lift the veil on SEO, I’ve put together five quick tips that you can use to help improve the search engine performance of your press releases. Write a Great Headline.

SEO 174

SEO Engineering Google Writing 174

Buzzstream

JANUARY 22, 2025

Jasper is the Director of UK-based link building agency Profit Engine, which focuses on guest posting and niche edits. Develop an Evaluation Scoring Method Jasper talks about how Profit Engine employs a 16-point checklist to evaluate sites for factors like: Traffic trends (consistent or growing traffic is a good sign). Absolutely.

Engineering 62

Engineering SEO How To Google 62

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? The post Writing for SEO – How Important Is It For Your Small Business? Or focusing on creating content for SEO purposes? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

Sword and the Script

FEBRUARY 11, 2025

Relative to the average quality across the internet, the writing is probably better. If this sounds similar to SEO, I think thats probably true with one big difference: generative AI is like semantic search which aims to understand meaning based on context only it does it much better than traditional search engines.

Pitching 129

Pitching Communications SEO Google 129

Remote PR Jobs

MARCH 27, 2024

Dive into our comprehensive guide on how to write compelling public relations case studies that resonate with your audience and drive results. Optimize your content for search engines by incorporating relevant keywords and shareable elements. Start writing your next standout case study today! Still Seeking Inspiration?

Case Study 130

Case Study Study Writing How To 130

Bianchi Biz Blog

MAY 20, 2024

I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. That’s a broad request, but it ended up being a lot of fun to track down and write.

Automotive 91

Automotive Engineering Meeting Media 91

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” We’ll see entry-level roles evolve beyond manual tasks, focusing more on AI prompt engineering and content creation for unique brand needs.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. Successful PR people tend to be good writers; yet even more impressive than the quality of good PR writing is its versatility. Bylined articles. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Get FREE writing tips here.

Case Study 191

Case Study Writing Training Engineering 191

Onclusive

JUNE 21, 2017

It will set you apart from the 100 other people who only know how to write a press release,” said Iliff. We’re not mechanical engineers or software engineers, and we don’t need to be,” she said. For social amplification, go to your community. Don’t make them come to you.). That’s all.

Storytelling 329

Storytelling SEO Community Insurance 329

PR Fuel

AUGUST 12, 2021

Press release writing can help you gain media coverage. You don’t have to learn how to write a press release alone! Instead, consider these 10 benefits of requesting press release writing services. Instead, consider these 10 benefits of requesting press release writing services. Write for Your Audience.

Writing 105

Writing SEO Pitching Engineering 105

Cision

JULY 12, 2017

Meta descriptions are the little snippets of words that show up below your page links in search engines. Especially since search engines may automatically pull top image results into any web search, you should take advantage of this opportunity by including descriptive image titles in your photo and image uploads.

Brand 236

Brand Branding Engineering Web 236

PRSay

NOVEMBER 12, 2021

If so, then join PRSA and Ann Wylie at Rev Up Readability , our clear-writing workshop, starting Dec. In my writing workshops, when I talk about the importance of making copy easy to read and understand, there’s always one person who can’t believe the advice applies to her. Get FREE writing tips here. It never fails.

Mobile 201

Mobile Education Writing Engineering 201

Cision

MAY 2, 2017

Did you invent a revolutionary product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “who writes about [your topic] at [name of publication].” Make your business newsworthy. New” is the key word here. Those are all topics that interest local media.

Social Media 167

Social Media Media Local Pitching 167

PR for Anyone

MARCH 24, 2020

Did you invent a new product, write a book, or win an award? Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?” Make your business newsworthy. New” is the key word. If you’re a new business or have a new product, news service, new anything, that is newsworthy.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

For example, we occasionally bring in technical writers to interview engineers or other staff at client companies to create background material for long-form content. In some cases when we seek to bring on PR freelancers, we’re looking for additional arms and legs for a special project. This means they can get the job with little time wasted.

How To 315

How To Employee Training Interviews 315

ImPRessions - Crenshaw Communications

JUNE 24, 2021

You don’t need to be a programmer or a data engineer in this business, but it pays to be fluent in tech and to understand the rapidly accelerating cycles that drive the business economy. . Yet there may still be a skills gap when it comes to quality writing. But making a thought leader goes beyond excellent writing.

B2B 278

B2B Leadership Survey Data 278

Onclusive

DECEMBER 7, 2016

In a typical work day, how much time do you spend writing? Between drafting emails, fine-tuning pitches, and editing content, I’m sure that writing is a huge part of your day. While the PR Engineering team at AirPR focuses on explaining the value of PR measurement, today we’re focusing on improving your PR writing — […].

Engineering 150

Engineering Writing Pitching Measurement 150

Remote PR Jobs

MAY 30, 2024

Research skills can be learned from any role that involves collecting and using data, often within the science, engineering, finance, or health fields. If writing isn’t your strong suit, you can improve your skills by immersing yourself in PR and Communications blogs like PRWeek , Spin Sucks , or our very own RemotePRJobs.

Communications 214

Communications Creativity Writing Product Launch 214

Cision

OCTOBER 6, 2016

It’s everything from becoming a regular contributor on a media website to having a newspaper or trade publication write about you to appearing on the noon news to talk about your company. This is the PR industry’s bread and butter, most often referred to as publicity or media relations. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

MARCH 20, 2024

As someone who started my career ghostwriting blogs at a PR agency, I’ve long been fascinated by the relationship between PR and search engine optimization (SEO). Technology – For a website to be successful in terms of SEO, it needs to be search-engine-friendly and technically sound. What is SEO?

SEO 203

SEO Engineering Google Examples 203

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Cision

JUNE 13, 2017

But without a distribution channel, your company blog is like a car without an engine. It can sit pretty in your driveway, for only your neighbors and friends to see — or you can equip it with a turbocharged engine that will get it on the road and in front of new viewers. It’s a pizza party, not a state dinner. Map Your Destination.

Blogging 215

Blogging Company Engineering Airlines 215

PR Fuel

APRIL 28, 2022

Why write press releases, though? Why write press releases? One of the top benefits of press release writing is the exposure you’ll generate. Search engine optimization (SEO) can help more people find your content online. Instead, consider hiring a press release writing and distribution agency.

Writing 102

Writing SEO Consumer Crisis 102

PR Fuel

JANUARY 3, 2023

If so, you should consider writing a press release. Read More The post Writing a Press Release: The Importance of SEO appeared first on eReleases. Are you interested in getting immediate exposure, building trust and authority, and increasing your sales potential? This is a great way to share news about your business.

SEO 104

SEO Writing Engineering 104

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. Uses white hat* search engine optimization tactics to help solidify your search engine rankings.

Brand 234

Brand Branding Reputation Crisis 234

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Being stood up by a journalist is embarrassing, and it can even make the PR rep look bad, which is why meticulous confirmation in writing is always necessary. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on.

Interviews 309

Interviews Product Launch Radio Media Training 309

PR for Anyone

MAY 25, 2020

You know how to write a great hook, which is your subject line. Remember, Google is a question search engine. You want to create great hooks. You want to find the right journalist. Create great hooks.” - Christina Daves (00:28) Let's say you have a terrific newsworthy story. But you're sending your business story to the food editor.

Publicity 264

Publicity Google Engineering System 264

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Cision

MAY 24, 2017

Of course this all has to happen within 80-100 characters or so lest the search engines deem it unworthy. There are times when crafting the perfect headline may take as much time as writing the release, itself. Write like a reader. How do you know what to write in a press release? Sound difficult? Ask for new ones.

Writing 229

Writing Engineering Study Course 229

PR Fuel

JULY 14, 2021

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Before you learn how to write press releases, it’s important to consider what you want to write about. Not sure where to start?

Writing 96

Writing How To Media Guidelines 96

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 140

Google Engineering SEO Writing 140

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). I also write the occasional story for our Automotive Engineering and ADAS & Autonomous Vehicle Engineering magazines.

Engineering 77

Engineering Automotive Agriculture Media 77

Sword and the Script

MARCH 4, 2025

Because we want people (or search engines) to think the content is fresh even when its not. Unless you are writing for The Economist, put a byline on it! Weve been ruining trust on a tactical level for years. Consider the following examples: Datelines. Many companies have stopped putting datelines on content. Gated content.

Marketing 117

Marketing Fashion Survey Education 117

Prowly

JANUARY 23, 2025

To strategize better , learn the dos and donts of the quintessential trade media workflow: Task #1: Finding trade media contacts Task #2: Writing pitches to trade media Task #3: Maintaining the relationships See how Prowlys features live up to the challenge of hyper-targeting trade media. Expand your search using keywords suggested by AI.

Pitching 104

Pitching How To Media B2B 104

5W PR

JANUARY 14, 2025

Conduct thorough research into their readership, editorial focus, and writing style. Optimize the website and blog for search engines (SEO) to improve organic visibility and attract a wider audience. Identify the specific publications, journalists, and influencers who cover that niche.

How To 78

How To Media Case Study Technology 78

Cision

SEPTEMBER 26, 2017

Write stories that readers will not only relate to but also use as a valuable source for their future business endeavors. Even when producing a vibrant piece of content, it doesn’t guarantee hit the top ranks in search engines. Write memorable and compelling stories that will captivate reader’s interest. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240