ImPRessions - Crenshaw Communications

MAY 24, 2022

Think about business categories where the margins are high and the sales cycle is long – enterprise software, insurance, or any professional service, from accounting to management consulting. And it’s often very cost-effective relative to consumer public relations.

B2B 170

B2B Branding Brand Education 170

PR Job Coach

JANUARY 30, 2012

Stick with true colleagues who know and appreciate your experience, value and work ethic. Also choose a diverse base of former colleagues from differing job categories so that you portray your ability to easily navigate across the full spectrum of an enterprise. Avoid folks with whom you have only had a casual work relationship.

Insurance 144

Insurance Insurance Enterprise Ethics 144

Waxing UnLyrical

SEPTEMBER 11, 2018

The question of ethics is one that seems simple, but can become quite complex. Certainly, there are legal ethics, and there are parameters and guidelines that are encoded in law that must be followed. In all circumstances, I find it helpful to refer to the Code of Ethics (PRSA, IABC, National Press Club) for guidance.

Communications 87

Communications Real Estate Ethics Enterprise 87

PRSay

AUGUST 19, 2024

Building chemistry and working side-by-side on something that will add value to the enterprise. Assuming your mentor has a strong ethical compass, that person can help you avoid a bad mistake in judgment. How much better would the chance for success be if a newbie and an experienced employee find each other naturally over time?

How To 135

How To Employee Enterprise LinkedIn 135

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 146

Software Pitching Ethics Technology 146

Sword and the Script

OCTOBER 15, 2024

The PR firm says, “Generative AI has democratized access to insights, allowing non-technical users to engage with complex data sets through intuitive interfaces and natural language queries” Edelman is out with a new “enterprise-focused evaluation guide” for the communications industry.

Report 142

Report Marketing Analysis Tools 142

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. A report by the CIPR, Humans needed more than ever , suggested that public relations practitioners will be needed to support organisations with relationship-building, emotional intelligence and ethical decision-making outside the reach of algorithms. “In

Report 119

Report Publicity Training Policies 119

Ethical Voices

APRIL 17, 2023

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. That’s the biggest thing that I loved about my career in public relations was the opportunity to be a senior strategic leader in the enterprise. The ethical use of technology is critically important. Page was a real person.

Enterprise 70

Enterprise Ethics Engineering Technology 70

PR Conversations

AUGUST 7, 2014

Organisations, governments and commercial enterprises may seek to legislate against such transparency, but when I am legally allowed to wear transmitting contact lenses or surface-to-skin chip how will these same bodies regulate my outputs? The wake up call.

Publicity 87

Publicity Ethics Technology Government 87

PR Job Coach

SEPTEMBER 28, 2016

The Wells Fargo Board's tardy response to its latest crisis is or should be a a wake up call to the enterprise that behavior not platitudes is all that matters to reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road.

Enterprise 100

Enterprise Reputation Employee Corporate 100

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. In short, we’ve developed unparalleled knowledge about AI and its potential for enterprises. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

SEPTEMBER 8, 2021

Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. My opening keynote, The (Artificially) Intelligent Enterprise, will give a primer on what AI is, as well as a collection of frameworks and steps marketers can use to pilot and scale it in their organizations. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

Konnect Agency

AUGUST 17, 2023

Patagonia’s commitment to ethical campaigns, including initiatives like the Worn Wear program, has set new standards for responsible business practices in the retail industry. Final Thoughts In conclusion, this exploration of branding reveals valuable insights applicable to both global giants and emerging enterprises.

Branding 52

Branding Brand Retail Automotive 52

Sword and the Script

MAY 14, 2019

There’s an ethical consideration here because any PR pro knows, this will drive traffic to that media coverage, which will be noticeable to a reporter’s publisher. I’ve long found that putting a little paid social spend behind earned media after it’s run its organic shelf life is a smart way for PR to punch above its weight class.

Case Study 121

Case Study Software Web Data 121

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 82

B2B Media eBook Interviews 82

Mindful Marketing

JANUARY 16, 2022

It doesn’t take much business background to know that the goal of an enterprise is to build market share for itself, not competitors. Before considering the ethics of this query, it’s worth noting that Domino’s strategy does seem to be effective marketing. It also bruises Domino’s own bottom line.

Local 81

Local Corporate Insurance Insurance 81

Ethical Voices

JUNE 20, 2022

She discusses a number of important ethics issues, including: How to effectively counsel those that want to make unethical decisions. And I still adhere to the principles that he espoused, which were principles of PRSA, but they were also his personal values and how he viewed ethics. The importance of expertise and common sense.

How To 52

How To Ethics Technology Course 52

PR 20/20

OCTOBER 27, 2020

Said Brian Halligan, HubSpot CEO, on the company’s Q2 2020 Earnings Call : “We’ve had a strong product year so far, that’s raised the power of our Enterprise Tier, while also adding new products to the mix. This began in Q1 with the introduction of an entirely updated version of Marketing Hub Enterprise.

How To 59

How To Marketing Enterprise Data 59

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One enterprising PR practitioner has launched Metaverse Public Relations. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. click image for higher resolution).

Software 87

Software Pitching International Internal 87

Maxim Behar

SEPTEMBER 27, 2022

In the field of services and in the communication business it seems to be somehow easier, but the manufacturing enterprises, the tourism business, the airlines - all this was affected in an extremely negative way and each of these entities was struggling to survive. The most common question I was asked was: “What is "business ethics".

Government 52

Government Tourism Ethics System 52

Mindful Marketing

SEPTEMBER 10, 2021

One of those brands is the iconic blue jean maker Levi’s, which has made an entire enterprise out of buying back and reselling its used denim. Katie, also a marketing student of mine, helped me see that consumers have a responsibility to ‘thrift ethically.’

Fashion 77

Fashion Retail Survey Apparel 77

PR 20/20

SEPTEMBER 8, 2021

Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. My opening keynote, The (Artificially) Intelligent Enterprise, will give a primer on what AI is, as well as a collection of frameworks and steps marketers can use to pilot and scale it in their organizations. Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Flatiron Communications

MARCH 25, 2015

We’d do it ourselves, but we’re smart enough to know we’re not experts in everything. :)” I’m mulling it over, but do I really need the kind of swag that an enterprise-driven SAAS company can offer? Is it even ethical for a writer at a journalistic enterprise vs. a YouTube star to even think of such things?

Content Marketing 28

Content Marketing Marketing Enterprise YouTube 28

Flatiron Communications

JANUARY 13, 2016

Minimally, those charged with re-positioning Al Jazeera America into a reputable journalistic enterprise, by U.S. And then there were the internal scandals and defections that bubbled into the public domain raising the spectre that the network may not be as committed to journalistic ethics as it purported to be.

Enterprise 28

Enterprise Television Sports Ethics 28

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept.

Ethics 174

Ethics Public Affairs Policies Guidelines 174

PRSay

JANUARY 26, 2021

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. The responsibility to our publics is to act morally, ethically and with civility. The violence in our nation’s Capitol on Jan.

Crisis Communications 166

Crisis Communications Crisis Communications Leadership 166

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations. BAT manufactures and sells cigarettes around the world.

Ethics 87

Ethics Sports Enterprise Journalism 87

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Make sure you're on the right side of ethical codes. Building a tool stack based on use cases Start defining a tool stack by asking three questions. Workflow: tools to work more efficiently and smarter as a team? Thank you in anticipation.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 213

Marketing Content Marketing Data Social Media 213

5W PR

JULY 12, 2024

Unlike commercial enterprises that readily showcase their latest smartphones or smart TVs, defense tech operates within a realm cloaked in secrecy. They tend to harbor concerns about the ethical use and potential for misuse of these technologies. The defense technology industry is at the cutting edge of innovation.

Industry 78

Industry Government Technology Ethics 78

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. They understand how to find information and have very high standards for accuracy and ethics.

Social Media 102

Social Media Media Corporate Resources 102

Mindful Marketing

JANUARY 8, 2024

The Walt Disney Company and Disney Enterprises, Inc. Cases like these are good reminders that just because something is legal doesn’t necessarily mean it’s ethical. A search for “Mickey Mouse” yields over 49,600 results, some alive and some dead trademarks. the Disney corporation.

Film 95

Film Creativity Video Enterprise 95

Communications Conversations

AUGUST 31, 2018

Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. That is where those of us on the other side of the fence can step in. The current partnership between NPR and Kaiser Permanente (Kaiser Health News) is a perfect example of that.

Media 112

Media Journalism Report Video 112

MaccaPR

MAY 28, 2015

Ethically ambiguous? I think that poetic license is understood with so obvious a commercial enterprise. By not naming the astronaut in ‘Message To Space’ and using commercial storytelling for the event, I think Hyundai was within the boundaries of dramatization ethics as consumer viewers understand them.”. asks Preston.

Film 48

Film Marketing YouTube Advertising 48

Mark My Words

DECEMBER 18, 2022

After the coronavirus lockdowns grounded the tour for her second album, Lipa decided to turn her lists into an enterprise to try and “find order in the chaos”. She was always driven and had a phenomenal work ethic. Lipa says she has “been my friends’ and family’s go-to for recommendations” ever since.

Film 60

Film Interviews Enterprise Fashion 60

Stephen Waddington

MARCH 24, 2021

The PRCA Ethics Council has published its annual perspective of ethical challenging facing PR practice in 2021. The Council was launched in May 2020 to raise ethical standards in PR around the world. Here are ten of the ethical issues facing practitioners highlighted in PRCA Ethics Council Annual Perspective 2021.

Ethics 178

Ethics Publicity Enterprise Groups 178

PRSay

SEPTEMBER 12, 2016

As is clear in these studies — and many others — as well as our very own recently released Page report, The New CCO: Transforming Enterprises in a Changing World, the need for effective strategic communications and communications leadership has never been more central. Al taught a class called Values and Ethics in Public Relations.

Leadership 0

Leadership Agency Education Communications 0