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Tales from the Tech PR Bunker

Flack's Revenge

When asked to create an infographic, e.g., we often call in a partner with this skillset. Visme makes it easy to design infographics, and other visuals that combine data and charts. I was recently fact checking a pitch about tools to help enterprises manage IT consultants amidst the pandemic. Designing at Home.

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How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Infographic from a 2017 article in MarTech Advisor. Infographics also offer SEO opportunities for both the news outlet and the sponsor. 5 reasons to embrace data-driven PR.

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Building a Powerful PR Strategy for Startups: A No-Budget Guide

5W PR

Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Share original research, industry analysis, and customer success stories that journalists can reference. Press releases still matter but require a modern approach.

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Baseball, Beers and Statistics: Cubs vs. Cardinals

Cision

Using enterprise social intelligence software , we tracked the fan personas of historic baseball rivalries — the first in our series is the Chicago Cubs against the St. Today, professional communicators are looking for ways to tap into new audiences and mobilize them in support of their own goals through content marketing.

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How to Overcome 7 Top Content Marketing Challenges

Cision

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Diversify content by using a variety of forms like infographics, videos, graphics and images. Measuring Content Effectiveness.

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5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

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Tips, Tools & Templates to Fuel Your 2018 Enterprise Marketing Strategy

PR 20/20

We expect a similar sentiment in 2017 as it’s still a primary challenge for many enterprises. What’s more, Smart Insights reported, “Highly data-oriented enterprises are 3 times more likely to improve their decision-making processes.”. cool templates for infographics, social media, etc). According to the MarTech Data Report , “.