PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Sword and the Script

NOVEMBER 25, 2014

It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated. What works for one marketing organization may not work for another.

Viral 123

Viral Infographics Web Content Marketing 123

Contently - Strategy

JULY 31, 2019

In the marketing world, professionals tend to glom onto useful marketing buzzwords as a shared language, and those terms can actually prove useful to professionals in adjacent industries. As the marketing and media industries continue to look more and more alike, their lexicons overlap too.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Marketwired

FEBRUARY 23, 2016

Aim to tell compelling narratives through infographics, ensure visual branding is consistent across all marketing collateral, and integrate more imagery into everything you push out. in Marketing and a B.S. Everyone agrees that visual content is a major media trend that will continue to have prominence. TechCalendar.

Tools 125

Tools Analytics Software B2C 125

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. Visual content.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Contently - Strategy

DECEMBER 29, 2022

Proactively building a content distribution strategy also allows you to check for consistent messaging before content and promotional assets are published—a concept that lies at the heart of integrated marketing. The product marketing team, if it’s related to a new launch, release, or bottom-of-funnel asset.

eBook 136

eBook Product Launch Software Internal 136

ISEBOX

MARCH 18, 2016

An Enterprise version is slated for release in early 2016. Cost: Basic version varies by enterprise size, with Standard ($179) and Advanced ($269) versions available on a per month, per user basis. Cost: Free for small teams, with upgrades to Standard ($8) and Plus ($15), per month, per user.

Publicity 70

Publicity Enterprise Analytics Tools 70

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves? Are you trying to build your brand?

Resources 103

Resources Infographics Analysis Writing 103

Sword and the Script

NOVEMBER 9, 2021

The stock price jumps, and the bad actors sell the stock before the market realizes the news is fake. The company develops IR website products, virtual events solutions, a CRM-like tool for IR, and shareholder and market analytics tools. billion PR software market. billion PR software market.

Software 95

Software Banking Technology Corporate 95

Shift Communications

AUGUST 12, 2015

Almost every presenter at one point in their talks mentioned the need for content to be mobile-friendly and that visuals (video, images, infographics) absolutely needed to be in your content development toolkit. YouTube is a key strategy for enterprises – and is a lost opportunity for others.

Mobile 60

Mobile Strategy SEO YouTube 60

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

FEBRUARY 26, 2016

The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. Leading pharmaceutical enterprises including Actavis, Shire and Novartis have leveraged ISEBOX to significantly reduce time in the build, approval and distribution of content. Speed Matters.

Pharmaceuticals 70

Pharmaceuticals Communications Internal International 70

Sword and the Script

OCTOBER 11, 2016

Marketing is drowning in data but starving for wisdom. Engagement on Facebook, Instagram and LinkedIn dropped from January to June according to the 2016 Social Media Index a benchmarking study by TrackMaven , which develops marketing analytics software. The Social Media Inflation Index 2016 [Infographic]. Those negative tweets?

Social Media 60

Social Media Study Media Survey 60

PRSay

NOVEMBER 18, 2016

There’s a reason 81 percent of senior marketers believe earned media is more or equally as effective when compared against paid media. Your mission from there will be to wow them with compelling messages, often enhanced by multimedia elements such as images, videos, infographics, etc. A Matter of Trust.

Media 60

Media Leadership Enterprise Data 60

Buzzstream

DECEMBER 5, 2023

While importing curated lists like the lists from Alltop is a good start, sometimes you’re looking for specific opportunities – like infographic placements or product reviews. Think like a marketer and ask yourself, “What words would this person use to describe themselves? Are you trying to build your brand?

Resources 62

Resources Infographics Analysis Writing 62

Burrelles Fresh Ideas

JUNE 13, 2023

Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly. Tip 4: Utilize content marketing for PR On a budget, content marketing is a potent tool for enhancing PR efforts.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

Buzzstream

FEBRUARY 9, 2024

Examples of assets include data, infographics, and videos, among others. Tip: Look at the product specs or any marketing and sales material. Set to revolutionize the [specific industry or market segment], [Product Name] offers [key features or differentiators]. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

Stuart Bruce

MARCH 16, 2017

For consumer PR and marketing it’s not hard to imagine how you can use these gifs, but corporate PR, public affairs and corporate communications professionals often find it harder to to see how animated gifs will benefit them. They are meant to be popular with the mythical millennials and are often used to express an emotion.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Communications Conversations

FEBRUARY 6, 2015

In this edition of the Talking Points Podcast, Kevin and I talk about an interesting article by Contently last week that laid out all kinds of interesting stats about real-time marketing “war rooms” (wow–expensive!). https://www.thinkwithgoogle.com/infographics/for-football-fans-its-more-than-just-a-game.html. “The

Viral 60

Viral Marketing YouTube Enterprise 60

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. She works with clients worldwide ranging from small businesses and startups to enterprises, assisting them in crafting and carrying out a PR strategy to help them get the word out, get noticed and lead to an increase in visibility, prospects and sales.

Creativity 100

Creativity Pitching Writing Conference 100

PR 20/20

JULY 31, 2018

Inbound marketing requires a champion—those who believe in the power of inbound, and are willing to take a risk on a new direction, methodology and technology. A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. Inbound marketing is not hard, but it’s complicated.

Marketing 42

Marketing Leadership Engineering Education 42