Sword and the Script

APRIL 20, 2021

True thought leadership is hard to achieve, not because it’s hard, but because some in B2B just can’t get out of their own way. most importantly the blog was attributed as a touchpoint on the sales cycle for 1/3 rd of deals closed for an enterprise SaaS product with an ASP of $1.3 The story was unsolicited. I didn’t pitch it.

B2B 109

B2B Leadership Marketing Blogging 109

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Another global PR trend in the Fortune 500 companies is the increased focus on internal communications. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

PRSay

JUNE 15, 2021

And we have a new President and new leadership in Congress. You need to demonstrate leadership from the highest levels, and you need to have something substantive to say, but you also need to understand that your words must match your actions. an NGLCC-certified LGBT Business Enterprise. Well, COVID-19 of course.

Employee 201

Employee Community Leadership Enterprise 201

Stephen Waddington

SEPTEMBER 16, 2021

Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations. The new CIPD guides provide practical advice for HR professionals but are also useful primers for internal communication professionals.

International 78

International Internal Communications Employee 78

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. Consider ways to expand editorial placements with personal branding campaigns for c-suite leadership and your subject matter experts !

Corporate 100

Corporate Leadership Brand Branding 100

Onclusive

MARCH 29, 2022

Do they have a standard done-for-you offering, and /or a customizable enterprise solution? What are their international and global capabilities? If you have an international or global business, you’ll want to make sure that your PR measurement partner can serve the needs of multiple geographies and business units.

Measurement 195

Measurement How To Analysis Hotels 195

PRSay

MARCH 11, 2019

Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.” Social media is changing the way companies communicate internally and externally.

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

APRIL 3, 2018

What follows is a leadership struggle as Denzel’s character tries to have the order retracted. Yet despite the procedures, preparation drills, and continual updates to internal stakeholders (the crew), the plan proves inadequate because it hinges on a compromise between two officers who cannot agree.

Tools 170

Tools Government Crisis Public Affairs 170

PRSay

JUNE 4, 2024

an NGLCC-certified LGBT Business Enterprise. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard). Let’s make more people feel better by saying and doing the right things this Pride Month and all year long.

Government 209

Government Employee Insurance Insurance 209

PRSay

JUNE 15, 2022

Now: Getting your internal house in order by ensuring that you provide equal benefits, promotions, pay and opportunities to LGBTQ and other diverse employees. an NGLCC-certified LGBT Business Enterprise. In 2003, he co-founded FH Out Front, the first global LGBTQ communications practice at an international PR firm (FleishmanHillard).

Policies 165

Policies Community Corporate Enterprise 165

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A As someone who has attended PRSA’s international conference for decades, I know that decisions about host cities are made years in advance. That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels International 111

PRSay

AUGUST 14, 2019

In anticipation of his keynote address at PRSA’s 2019 International Conference in San Diego on Oct. There’s the leadership and management standpoint; at a relatively young age you are responsible for leading a group of people. Then there’s the specific technical skills of media relations and internal communications.

International 67

International Internal Conference Public Affairs 67

PRSay

APRIL 21, 2021

Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer. The guide also features examples and applications, a research and evaluation cadence reporting table and the top-10-plus must-reads on evaluation.

Measurement 185

Measurement Communications Analysis Data 185

Sword and the Script

OCTOBER 1, 2024

The announcement says its generative AI is “powered by enterprise-level Google Gemini,” which would make it the second vendor I’m aware of that opted for Google over Open AI. Germany-based Staffbase an internal communications platform, said it “secured a revolving credit facility in an amount of up to €50 million from J.P.

Publicity 156

Publicity Software Google Reddit 156

PRSay

AUGUST 15, 2019

Leadership was careful to conduct research and surveys to identify employees’ unique communications needs. Enterprise Holdings, one of the most recognizable car rental providers, took advantage of its regional subsidiary structure to deliver relevant updates to its employees at a local level. Show people you care when it matters most.

Communications 108

Communications Employee Enterprise Local 108

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Whereas those yet to reach enterprise size may be first-name terms with every customer … yet have trouble finding the technologies and practices that’ll get them to the next level. Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. We empathize.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 121

B2B Marketing How To Survey 121

PRSay

NOVEMBER 5, 2018

Video not only adds context and tells an engaging visual story, but it also can help to humanize a brand and company leadership. Internally, a quick scan of the digital presence of your executives, board members and shareholders can reveal untapped opportunity.

Video 117

Video Communications Strategy Product Launch 117

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Internal comms takes center comms stage in hybrid work. Global disruption is going to place a priority on internal and external messaging development around cyber-attacks.

Marketing 213

Marketing Content Marketing Data Social Media 213

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Leadership sees it as an expense rather than an investment and worries if their team is using their (and their customers’) time wisely. Customer research can be a full-time task, especially for enterprise organizations. Internal Resources.

B2B 127

B2B Company Survey Enterprise 127

Contently - Strategy

AUGUST 5, 2020

The story of how they got there is a masterclass in how to adapt an enterprise content strategy on the fly—one that marketers across industries can learn from. Within six weeks, the content team created 16 fact sheets, 15 articles, 10 market thought leadership blog posts, and 8 videos. The COVID content strategy.

Financial 115

Financial Strategy Government Leadership 115

Sword and the Script

JUNE 27, 2017

1) Hands on marketing leadership. Surveys show the most successful content marketing organizations allocate the proper staff including internal and external resources. Few are the buyers willing to part with six or seven figures on enterprise technology because a vendor wrote a blog post.

Content Marketing 80

Content Marketing B2B Marketing Leadership 80

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Waxing UnLyrical

MAY 3, 2018

You see, what I had discovered was that the senior leadership of the company was so focused on the “30,000-foot” view that they had lost the ability to see the value of the grassroots approach. I kept the job.

Communications 76

Communications Healthcare Enterprise Leadership 76

wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. It all goes back to being a values-driven enterprise. I’m curious – how does your marketing confidence compare?

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

JUNE 7, 2022

Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. One enterprising PR practitioner has launched Metaverse Public Relations. Cision releases internal DE&I report. Internal comms metrics.

Software 87

Software Pitching International Internal 87

PR 20/20

APRIL 16, 2019

But, what makes a business grow from a startup to an enterprise success story? Avoid leadership gaps. While successful leadership is not the only component of a thriving company, it’s a key player in the game. The authors focus on how businesses should create a “Leadership Continuity Loop.” strong internal candidates ?

Company 66

Company Marketing Leadership Enterprise 66

PRSay

JULY 6, 2016

This is where having an expert, whether internal or external, to sift through the data and find the insights is crucial. Michelle has nearly 20 years of experience helping global Fortune 500 enterprise clients derive actionable insight from media research. Invest In Analysis. Public relations is already a full-time job.

How To 109

How To System Measurement Data 109

PRSay

NOVEMBER 18, 2016

In late-October, I had the great privilege of attending the PRSA International Conference in Indianapolis. Akeroyd and Oracle created the Enterprise Marketing Platform category and led it from the onset. Prior to Cision he was general manager and senior vice president at Oracle Marketing Cloud.

Media 60

Media Leadership Enterprise Data 60

Contently - Strategy

APRIL 11, 2024

Don’t get me wrong—decision-makers and internal influencers, particularly technical buyers, do want to know about the functional aspects. For example, when it comes to thought leadership, 71 percent of decision-makers surveyed last year by Edelman said that less than half of the content they consumed provided valuable insights.

B2B 52

B2B Marketing Enterprise Survey 52

Communications Conversations

MAY 1, 2015

I talked before about some of the topics of interest for Jack – and they’re not just about business or leadership or politics. We’ve previously discussed things like Google Plus hangouts as an option for deeper engagement in social media, and to share more of Jack’s leadership vision. Has that been successful so far, in your eyes? .

Social Media 60

Social Media Media Twitter Insurance 60

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level. You were the Associate Athletic Director for External Affairs at Syracuse University from 1995-2005.

Sports 60

Sports Internal International Enterprise 60

PR 20/20

SEPTEMBER 17, 2019

Enterprise and workplace. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Media and journalism. Professional development. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

NOVEMBER 22, 2016

At the same time, the M&A road is fraught with a plethora of internal and external hurdles – before, during and after the public announcement. 4: Use data strategically across the enterprise. Every PR team approaches an M&A event with a mix of trepidation and enthusiasm.

Communications 60

Communications Strategy Analytics Groups 60

Flatiron Communications

OCTOBER 29, 2014

compounded the charity’s inability to provide relief by “diverting assets for public relations purposes,” as one internal report puts it. Still, these two rare and respected journalistic enterprises uncovered plenty of fodder to support their claim that the Red Cross was more focused on managing perceptions than fulfilling its mission.

Enterprise 44

Enterprise Financial Journalism Report 44

Mindful Marketing

SEPTEMBER 11, 2015

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries.

Marketing 50

Marketing Wireless Software Journalism 50