Flack's Revenge

SEPTEMBER 29, 2022

In the world of enterprise tech, they are extremely important influencers. Visit our YouTube channel to watch the interview. At Fusion PR , we are big believers in the power of industry analyst relations. Most of our programs include an A/R track. But how can you reap the potential benefits of engaging and working with analysts?

How To 156

How To Enterprise YouTube Study 156

Cision

AUGUST 7, 2017

In a recent interview, Steve Barrett, Editor-in-Chief of PRWeek sat down with Cision CEO, Kevin Akeroyd to talk about the future of PR, communications and the technology that will move the industry forward. The interview covers topics that include: What metrics should be measured in PR to convince the C-suite?

Measurement 109

Measurement Video Technology Enterprise 109

Cision

MAY 25, 2016

In this interview, Jeff discusses how to engage your audience, why it’s important to be honest and open during a crisis and how a third-party advocate can benefit your brand. How do you approach communication for a large enterprise company versus a small startup? What was it like working at the economic think tank Milken Institute?

Enterprise 227

Enterprise Groups Policies Conference 227

ImPRessions - Crenshaw Communications

AUGUST 17, 2018

She pitched the story, got a reporter to commit, facilitated the interview, and was promised it would run. Orchestrating media interviews. We don’t like to be on the outside looking in when it comes to media interviews or briefings. Before taking that position at a PR agency, consider these things that PR people sweat over.

B2B 159

B2B Interviews Enterprise Report 159

Cision

SEPTEMBER 26, 2017

A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content marketing has never been more important. Discover pain points by asking direct questions. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). If you’ve worked in the tech industry, especially B2B and enterprise, you have probably heard of these terms. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Buchanan PR

DECEMBER 12, 2024

I think I speak for a vast portion of the public relations profession when I implore you: Please stop giving your students the silly task of locating a PR professional whom they can interview for your class. I was asked by my professor to interview a working professional in the field of my major study for a graded assignment.

Interviews 52

Interviews Enterprise Exercises Course 52

ImPRessions - Crenshaw Communications

MAY 22, 2017

This is why earned media – the stories and interviews produced by PR – will always be relevant. Looking to buy enterprise software? There are many ways to use PR initiatives to add depth, color, and cohesion to the building blocks of brand identity. Here are some of the most powerful. Creating depth of message.

Brand 185

Brand Branding Marketing Wireless 185

Cision

JANUARY 30, 2017

Cision CEO Kevin Akeroyd recently joined SiliconANGLE ’s John Furrier on its popular # theCUBE video series, the leading live interview show covering enterprise technology and innovation. Marketing is a company-wide data opportunity. What’s the change?

Communications 96

Communications Interviews Software Data 96

Flack's Revenge

JUNE 28, 2017

Intervyo : The first and most advanced interview simulation engine. Veronica (I did not get her last name) said that Intervyo replaces resume and first-round interview screening. FirstPoint : They offer comprehensive and unique cellular cyber security solutions, protecting enterprise mobile and IoT devices.

Real Estate 120

Real Estate Wireless Mobile System 120

Flack's Revenge

NOVEMBER 29, 2017

I first learned of Stone Temple and their great work in SEO and digital marketing through an acquaintance, and interviewed CEO Eric Enge for a post on Maximize Social Business awhile back. The team also clearly have lots of fun doing this – and get great results too.

Video 153

Video B2B Film Marketing 153

Presspage

JUNE 23, 2021

Check out some more insights we shared in our webinar “ The foundations of a modern PR workflow ” about how Enterprise teams can optimize their workflow and address these challenges. Communication is no easy job to handle.

Communications 210

Communications Measurement Tools Enterprise 210

Contently - Strategy

OCTOBER 18, 2022

So, why do so many companies—from startups to enterprises—skimp on it? Customer research can be a full-time task, especially for enterprise organizations. Customer Interviews. ” Why should you invest in one-on-one interviews when there are audience research methods? The takeaway? Lack of resources.

B2B 127

B2B Company Survey Enterprise 127

PR Job Coach

JANUARY 30, 2012

So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. Also choose a diverse base of former colleagues from differing job categories so that you portray your ability to easily navigate across the full spectrum of an enterprise. You are exhausted. Now comes the hard part.

Insurance 144

Insurance Insurance Enterprise Ethics 144

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers. Bold emphasis added ].

B2B 121

B2B Marketing How To Survey 121

NewsWhip

JULY 14, 2020

This interview has been edited for length and clarity. Various comms tools have different access levels for Enterprise organisations which drives me mad – “Who has our login for X product?” Paul: Darika, thanks for speaking with me today. Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

For a business software company, that may mean interviewing enterprise customers at a conference or soliciting feedback on social platforms. .” It’s part of research, but sometimes we don’t get enough “real-world” information about important audiences (even if that world is social media.)

Agency 140

Agency Enterprise Retail Energy 140

Cision

MARCH 17, 2016

At their upcoming Cision webinar, “ How to Launch an Enterprise-Wide Content Strategy ,” on Wednesday, March 23 at 2 p.m. Consider holding focus groups and conducting interviews to gather even more data. In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Drive behavior.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Cision

MAY 18, 2016

In this interview, Sonja discusses how to tailor communication based on culture, the process of developing a global communication strategy and why it’s so important to send the right message to the right audience at the right time. How do you approach communication strategy for a large enterprise company versus a small startup?

Corporate 159

Corporate Groups Local Enterprise 159

Stern + Associates

MARCH 3, 2023

That’s why the speech embodied three important lessons of how to communicate effectively that we use in our own profession, whether in composing written content, providing guidance to clients in media interviews or drafting the pitches that secure those interviews.

Communications 118

Communications How To Banking Government 118

Flack's Revenge

JANUARY 23, 2018

The ICO is fertile ground for buzz creation, and a great platform to launch a blockchain or crypto-currency related startup – and we’ve seen many variants, spanning film making, casino junkets, philanthropy, finance and general enterprise tech. How do you build early interest among participants in a presale?

Privacy 120

Privacy Film Enterprise Technology 120

Sword and the Script

JUNE 18, 2024

It was great for media pitching, and we landed a ton of interviews. I’ll never forget one interview we landed about the state of VC investing. If they sold that product to an enterprise, chances are they will be dissatisfied. At the time, deals across the sector had dried up.

B2B 164

B2B Government SMB Real Estate 164

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Business Wire

MARCH 22, 2017

Senior VP/Executive Editor-at-Large of Black Enterprise The key takeaway from Alfred’s presentation was “don’t play yourself.” Consider exclusive interviews with these thought leaders as a way to co-opt their audiences to promote your message. had to offer. Be Authentic. Alfred Edmond Jr.,

Social Media 151

Social Media Trends LinkedIn Media 151

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. They had a unique talent for covering enterprise tech. Some blamed GigaOm’s troubles on VC, and the pressures of trying to grow too quickly. I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Flack's Revenge

MARCH 8, 2022

“ Guest host Julia Galef interviewed Tetlock as Ezra was on paternity leave. The list goes on and on. But how many times have we heard “this will be the year of __ (fill in the blank: IoT, AI everywhere, VR)”?

Technology 156

Technology Comparison System Enterprise 156

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

Industry 90

Industry Marketing Enterprise Mobile 90

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Gartner, for example, is the strongest at influencing enterprise deals and driving revenue. That said, we most often help clients leverage unpaid relationships. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

PR 20/20

OCTOBER 11, 2018

Of those, we’ve interviewed 40+ vendors with combined funding of more than $1 billion. In this post, we’ve listed all AI-powered vendors we’ve interviewed to-date, a list of 43 tools in total. Narrative Science is the leader in Advanced Natural Language Generation for the enterprise. Production. Beehive B.I.

Tools 71

Tools Marketing Enterprise Software 71

Wadds Inc.

NOVEMBER 11, 2023

The AI industry recognises the need to develop enterprise-level solutions. Copyright, plagiarism and the threat to reputation I was recently interviewed about AI by Pattern’s Arlen Pettitt and Christopher Owens. Improved prompting has already led to tools producing undetectable facsimiles of notable writers.

Report 119

Report Publicity Training Policies 119

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city.

How To 120

How To Real Estate Pitching Enterprise 120

Shift Communications

OCTOBER 17, 2014

One minute I’m participating in a brainstorm for ideas around a new lifestyle store opening, the next I’m editing a byline for a tech trade from the founder of an enterprise software company. If a candidate has made it past the introductory round, it’s not unusual for me to drop on F-bomb or two somewhere in the interview process.

Agency 146

Agency Pitching Training Meeting 146

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. After all, enterprise software customers are likely to be watching the Super Bowl, tuning into election or inauguration news, or following stock market trend stories. CX goes hard.

B2B 120

B2B Customer Service Software Technology 120

Cision

SEPTEMBER 8, 2016

When we asked global enterprise marketers how committed they are to their content marketing approach, 20 percent said they’re fully committed,” said Joe during Day 1’s welcome address. Conducting deep dive interviews. Only 20 percent. Featuring them in an expert roundup.

Content Marketing 84

Content Marketing Marketing Skype Enterprise 84

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. It also generated media interview requests to talk about the state of work and IT, and the data was repurposed to create original content and social posts.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

JUNE 10, 2017

An old video interview with Jeff Bezos, which has recently resurfaced on the social media , is a reminder that underscores just how visionary he really was. It’s pretty clear from that interview, Mr. Bezos could see in 1997 Amazon would be selling anything you could buy at a Walmart in 2017.

Trends 96

Trends Marketing Mobile Web 96

Sword and the Script

DECEMBER 3, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. IT professionals play the most impactful role in the enterprise purchase process.”. Talkwalker has introduced a new feature it’s calling Customer Data +. See item #1 here for more.

Data 105

Data Enterprise Survey Instagram 105