Remove Enterprise Remove Interviews Remove Journalism
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Now Hiring: Assistant Account Executive

ImPRessions - Crenshaw Communications

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Attend and facilitate media interviews; network with reporters and editors. research, duties and projects as required. Creative and energetic personality! .

B2B 203
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GigaOm Crash? Houston, We Have a Bigger Problem

Flack's Revenge

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. They had a unique talent for covering enterprise tech. Some blamed GigaOm’s troubles on VC, and the pressures of trying to grow too quickly. I disagree.

B2B 120
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Navigating Life’s Next Chapter: Reinvention Roadmap

PR for Anyone

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

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Meet the Media – Dan Rosenheim

Landis PR

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98
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How to Get Press for Your Startup

Flack's Revenge

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. Some common themes emerged. Warm intros help. You should know the reporter and publication, and tailor the pitch. But pinging them on a topic they just wrote about likely won’t work.

How To 120
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The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. See these related interviews: Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock. Sand Hill: Mining an Untapped Vein of Enterprise Big Data.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Enterprise monitoring may cost more. That’s when he started building a product in-house. Pricing for Propel ranges from $250-$600 per month.