ImPRessions - Crenshaw Communications

MAY 13, 2021

This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, cyber security, enterprise SaaS, artificial intelligence, retail tech, etc. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism. research, duties and projects as required.

B2B 203

B2B Policies Case Study Enterprise 203

Onclusive

JANUARY 25, 2019

Formerly the Intelligent Content Conference, this year’s ContentTECH Summit’s mission is “to show how the effective use of technology and better processes can help your strategic efforts to create, manage, deliver and scale your enterprise content and provide your customers with better digital experiences.”

Conference 256

Conference Content Marketing Marketing Internal 256

Flack's Revenge

AUGUST 31, 2016

I was one of the first to reply: Happy to help but need more info – by “IT news” do you mean B2B, enterprise IT? As the responses started coming in, she explained further: I would say large and enterprise IT. Back in the day we used to joke that every startup just wanted to be in the Wall Street Journal.

Reddit 136

Reddit Enterprise Wireless B2B 136

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true to those in the tech marketing, journalism and PR worlds. The general idea is the same. There too, you have influencers, like industry analysts. Here’s how pros deal with it.

Enterprise 177

Enterprise Big Data Technology Analysis 177

ImPRessions - Crenshaw Communications

JULY 28, 2023

There is a Search Engine Journal but no Sales Tech Journal. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. Adtech brands have publications like Adweek and AdAge, for example, but there is no equivalent Salesweek or SalesAge. and LinkedIn.

B2B 156

B2B Journalism Enterprise LinkedIn 156

Cision

OCTOBER 8, 2015

When my friends at Cision suggested we publish a second Social Business Journal , we considered several topics. In Social Business Journal Volume 4, we showcase five unique brands from diverse industries and customer segments, showcasing how they are succeeding with social media marketing. Enterprise Social Business Strategy.

Social Media 120

Social Media Branding Brand Airlines 120

Flack's Revenge

OCTOBER 27, 2021

But what about enterprise tech? So what do you do, if you are in enterprise tech or some gorpy B2B space? Aaron Zamost’s Medium post rang eerily true for those in the tech marketing, journalism and PR worlds. The general idea is the same. There too, you have influencers, like industry analysts.

Enterprise 156

Enterprise Big Data Technology Analysis 156

Cision

JANUARY 2, 2018

My team and I have worked with numerous enterprise brands, so I understand the magnetic pull of Facebook’s return on investment (which overshadows most platforms besides Google AdWords ). Journalism teaches writers to pivot and learn quickly when new technologies or angles change a story.

Facebook 0

Facebook Marketing Journalism Creativity 0

PRSay

MAY 15, 2024

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 141

Crisis Crisis Management Crisis Communications Journalism 141

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Stephen Waddington

JANUARY 10, 2019

A Facebook backlash, robot journalism, audio and slow news, are all among news trends spotlighted in a report published by the Reuters Institute. The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019.

Report 98

Report Journalism Privacy Enterprise 98

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.

Journalism 0

Journalism Enterprise Travel B2B 0

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. Prowly's print media monitoring also offers mentions gathered from behind paywalls along with detailed analytics. Who is it best for?

Print 104

Print Tools Software Media 104

Mindful Marketing

JANUARY 31, 2017

By Seedepth The media industry and journalism are experiencing significant change. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism. Ian Bruce, VP corporate marketing at MongoDB says “Journalism is dying.

Journalism 50

Journalism Report Enterprise Interviews 50

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. Some common themes emerged. Warm intros help. You should know the reporter and publication, and tailor the pitch. But pinging them on a topic they just wrote about likely won’t work.

How To 120

How To Real Estate Pitching Enterprise 120

PR for Anyone

OCTOBER 18, 2023

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.

Journalism 130

Journalism Enterprise Construction Technology 130

PRSay

AUGUST 19, 2024

Left unchecked, it can lead to what The Wall Street Journal said is the underutilization of new graduates. Building chemistry and working side-by-side on something that will add value to the enterprise. It’s a lot different than assigning a rookie to join an established team where relationship-building is already part of the culture.

How To 135

How To Employee Enterprise LinkedIn 135

Stephen Waddington

FEBRUARY 22, 2021

A Bureau of Investigative Journalism report has criticised British American Tobacco (BAT) for targeting its products at young people, often in developing markets using emerging forms of media. You can also donate to the work of the Bureau of Investigative Journalism. The transformation of BAT is a significant challenge.

Ethics 87

Ethics Sports Enterprise Journalism 87

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Flack's Revenge

MARCH 12, 2015

Colleagues and coworkers compared notes and shared info – my good friend Judy Gombita sent this exit interview of Matthew Ingram, from Columbia Journalism Review. They had a unique talent for covering enterprise tech. Some blamed GigaOm’s troubles on VC, and the pressures of trying to grow too quickly. I disagree.

B2B 120

B2B Trade Shows Enterprise Banking 120

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

Reputation Us

AUGUST 2, 2021

Proper public perception before, during and after a lawsuit can directly impact the enterprise value of the client. After nearly two decades as a reporter, Eileen Korey, anchor and producer in print, radio and television journalism, Eileen spent two decades leading organizational communications in health care and academia. CASEY BOGGS.

Reputation 78

Reputation Publicity Enterprise Television 78

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software.

Measurement 142

Measurement Communications Survey Web 142

Cision

MAY 18, 2015

According to Forrester analyst Allison Smith (who is one of the foremost writers about enterprise-level social listening), customers expect social media listening tools to be the Swiss Army knives of social software – performing all of these functions competently. Influencer detection and customer relationship management.

Customer Service 120

Customer Service Social Media Analysis Data 120

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” It can add extra or unnecessary words to a sentence and obscure meaning.

International 148

International Internal Tools Software 148

Sword and the Script

APRIL 18, 2020

According to Neiman Journalism Lab at Harvard: “Last month’s striking surge in audience attention has ebbed week by week and has now largely washed away.” Further, it was a touchpoint in the sales cycle for roughly one-third of enterprise deals with an average selling price for a SaaS product with an ASP of $1.3

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. Out of journalism school, I worked at the Galveston County Daily News , near Houston. How long have you been in journalism and how did you get started? It’s a new ground for me.

Automotive 75

Automotive Meeting Report Real Estate 75

Bianchi Biz Blog

OCTOBER 5, 2020

However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic. How long have you been in journalism and how did you get started?

Transportation 91

Transportation Meeting Report Media 91

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Report Media Newspapers 73

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! Before that, I was a reporter for the Detroit Free Press.

Report 83

Report Meeting Automotive Media 83

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. But at the corporate events level, enterprise event marketers want it their way and they want the ability to change it, to evolve it, and to continually push the envelope.

Industry 89

Industry Marketing Enterprise Mobile 89

Cision

JUNE 8, 2015

Columbia Journalism Review reports that 59 percent of journalists are on Twitter. University of Indiana School of Journalism reports that 53.8 This is particularly evident at scale, but is true for enterprises of any size. So, why is social media so important to crisis communication? percent of journalists regularly use Twitter.

Crisis Communications 120

Crisis Communications Social Media Crisis Communications 120

Barokas

SEPTEMBER 12, 2018

Since 1958, my dad kept a journal of all the people he worked with on the supplier side and the buyer side. It has personally been one of the most rewarding transformations to watch as Karli quickly mastered PR and became a trusted counselor to her clients at hundreds of enterprise and consumer companies.

Agency 138

Agency Hotels Healthcare Enterprise 138