Remove Enterprise Remove Journalism Remove Leadership
article thumbnail

Three Barriers To Great Sales Tech PR

ImPRessions - Crenshaw Communications

There is a Search Engine Journal but no Sales Tech Journal. Others read more tech-focused sales news from enterprise reporters at publications like TechCrunch and VentureBeat. Brand stories with elements of human interest, leadership, and social responsibility can earn high-level coverage and gain much-desired credibility.

B2B 156
article thumbnail

6 Things Cybersecurity PR Pros Should Do To Stand Out

ImPRessions - Crenshaw Communications

Are the company’s offerings geared toward consumers through products like antivirus and firewall solutions, or toward business and enterprise via security information and event management (SIEM) software suites? Does it excel in enterprise data security for the private sector or are government contracts the goal? Diversify vertically.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Data-Driven Storytelling Drives PR

ImPRessions - Crenshaw Communications

Yet it can yield real insights for inclusion in a thought leadership program for key executives. In the last few years, as the news industry has been in flux, data-driven journalism has become the standard, as journalists forage for interesting data to either find a new story or support a current one.

article thumbnail

Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed. In January 2024, the same study found that more than 830 jobs were lost in media, and the company projects up to 10,000 journalism and media jobs may be lost in 2024.

Crisis 138
article thumbnail

How PR Pros Can Build Epic Personal Branding For Corporate Leadership

Rock the Status Quo

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. Three Essential Ways to Help Corporate Leadership Build a Personal Brand Online 1. So what’s a PR pro to do?

Corporate 100
article thumbnail

The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

Tracks like Media & Journalism and Professional Development help savvy marketers to connect with other pros and take advantage of tech. . Formerly Impact Live, this conference is a team-focused event that aligns marketing, sales, and leadership groups. Digital Sales and Marketing World. Dates: April 5 – 7, 2020.

article thumbnail

Navigating Life’s Next Chapter: Reinvention Roadmap

PR for Anyone

The Power of Next Joanne Lipman’s impressive background as the editor-in-chief of major publications as well as her extensive experience in journalism set the stage for an enlightening exploration of the power of reinvention. She’s also an on-air CNBC contributor and Yale University journalism lecturer.