The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. Here are some of the key findings: Major Enterprise Stories. Currently only 1% of news content is about major enterprise.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

Flack's Revenge

JANUARY 20, 2016

Top Reporters Share Tips at Enterprise Tech Meetup. New York Enterprise Tech Meetup is one of my favorite tech events in the city. You should know the reporter and publication, and tailor the pitch. ” Hackett welcomes pitches, but doesn’t respond to all. Konrad gets a lot of product pitches.

How To 120

How To Real Estate Pitching Enterprise 120

Ishmael's Corner

OCTOBER 4, 2016

The post How Does a B2B Customer Story Crack The Wall Street Journal? For B2B players, this quest presents an additional hurdle in shaping a story that the average Joe will understand, much less care about. For those who toil in the B2B arena, the pursuit of business media is not a job for squeamish. Often,more.

B2B 73

B2B Journalism Storytelling Communications 73

Cision

NOVEMBER 9, 2017

In her relatively short career, Gabie Kur has hopped between diverse communications roles in journalism, marketing and PR, and now serves as general manager at BAM Communications’ New York office. How has your experience in journalism shaped your thinking on PR? It’s a great one-two punch we can provide our clients.

Journalism 0

Journalism Enterprise Travel B2B 0

Prowly

FEBRUARY 20, 2025

All-in-one PR platforms ,such as Prowly , Cision , or Meltwater , come with a range of tools, including a rich media database, press release writing services, tools to pitch journalists, and much more. This hands-on approach increases the likelihood of meaningful media coverage rather than just online placement.

Analytics 104

Analytics SEO Engineering Financial 104

Bianchi Biz Blog

OCTOBER 5, 2020

However, the ones I’m most proud of are those not based on an announcement or press release and instead are enterprise stories that have perhaps started with a tiny hunch or tip or general curiosity into a person or topic. How long have you been in journalism and how did you get started? But that’s not my job.

Transportation 91

Transportation Meeting Report Media 91

Sword and the Script

APRIL 18, 2020

1) Fatigue over Coronavirus news For the last several weeks, PR and marketing professionals wondered if pitches and content about topics other than the pandemic would come off as tone-deaf. Give our services a try. If you’re mindful of tone and cadence , you’ll probably be fine and now there is data to support that idea.

Trade Shows 126

Trade Shows Content Marketing Conference Marketing 126

Bianchi Biz Blog

MAY 22, 2023

So far, it’s mostly been an enterprise-driven beat but I handle breaking news and spot news as well. Out of journalism school, I worked at the Galveston County Daily News , near Houston. How long have you been in journalism and how did you get started? Pitch news instead of promotional material. It’s a new ground for me.

Automotive 75

Automotive Meeting Report Real Estate 75

Landis PR

APRIL 12, 2021

The differences are less significant than what, at least in a good newsroom, they all share: a commitment to enduring journalism values that include accuracy, timeliness, balance, relevance, importance, emotional impact, counter-intuition, enterprise. Wire services will do enterprise reporting, but they are primarily reactive.

Meeting 98

Meeting Media Print Enterprise 98

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Enterprise monitoring may cost more. Pricing for Propel ranges from $250-$600 per month.

Software 91

Software Pitching Measurement Enterprise 91

Bianchi Biz Blog

JANUARY 10, 2022

Working in China and northern Iraq early in my career opened my eyes to the possibilities of journalism. I might write about a local company or service I never knew existed, and the next day might be an enterprise piece about electric vehicles or the steel industry. How long have you been in journalism and how did you get started?

Meeting 73

Meeting Report Media Newspapers 73

Sword and the Script

JUNE 7, 2022

One of the assignments was a peer-reviewed journal article that made the case against merger and acquisition (M&A) transactions. Of course, b-school being b-school we debated the merits of that journal article in class. One enterprising PR practitioner has launched Metaverse Public Relations. Pitching on Fridays. “We

Software 87

Software Pitching Internal International 87

Sword and the Script

MARCH 20, 2018

Live events are not only the most widely used enterprise content marketing channel, they are also viewed as the single most effective B2B marketing tactic. But at the corporate events level, enterprise event marketers want it their way and they want the ability to change it, to evolve it, and to continually push the envelope.

Industry 90

Industry Marketing Enterprise Mobile 90

Bianchi Biz Blog

OCTOBER 24, 2022

Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. For our enterprise and feature stories, we always aim to incorporate the human element as well. How long have you been in journalism and how did you get started?

Meeting 59

Meeting Automotive Transportation Media 59

Contently - Strategy

DECEMBER 12, 2018

“That really helped me understand a lot of things that I didn’t understand coming from journalism—how I could work with these people and if I could align my KPIs with their KPIs.” ” she told me. Whatever your mission or purpose, remember that content is the best way to show people what your brand really cares about.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Contently - Strategy

JULY 31, 2019

This gamification of a company’s own website is also a hallmark in data visualization journalism like the stories on FiveThirtyEight. To use a hub and spoke model in content marketing is to center all pieces of content around a single enterprise project. Ideation just means pitching or brainstorming. Hub and spoke.

Content Marketing 100

Content Marketing Marketing Media SEO 100

Beyond PR

MAY 16, 2016

He recently was their enterprise editor in Washington, and before that held roles at Bloomberg News as the Washington bureau chief, team leader of international finance, and editor of the Tokyo bureau. South Florida Business Journal: Mel Meléndez ( @melmelendez ) tackles the top role as the new editor-in-chief of @SFBJNews.

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Barokas

DECEMBER 4, 2018

Our agency has helped numerous enterprise technology and B2B clients build campaigns around holiday shopping. Have your materials at the ready – the pitch, description, images, samples and giveaway items – so when the PR team identifies these last-minute opportunities, you can jump on them without delay.

Survey 60

Survey Enterprise Radio Print 60

Sword and the Script

NOVEMBER 9, 2021

Agility is having an impact across the business: “Our Agility SaaS platform has allowed us to build a core capability in SaaS sales and marketing as well as SaaS enterprise software development and product management. It also added “activity scores” to see “how often they are writing from all your most viewed lists and pitches.”.

Software 95

Software Banking Technology Corporate 95

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? Most experts suggest AI will augment that strategic thinking by synthesizing details the way marketing automation has done for other parts of the enterprise.

Publicity 85

Publicity Training Technology Data 85

Rock the Status Quo

FEBRUARY 9, 2015

Their content marketing and brand journalism has not yet evolved to a place where they are comfortable letting employees take the spotlight, allowing independent voices to ring out with options, truth and expertise. It’s a valuable piece of overall corporate trust and visibility? Gotta love that!)

Corporate 100

Corporate Leadership Brand Branding 100

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Do not do the failed, traditional “Feature me please” pitch. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

It may be remarkable or even breathtaking, it could even be the beginning of a multi-million dollar enterprise! Your product may be perfectly brilliant but without revenue the media will view it as a hobby not an enterprise. Do not do the failed, traditional “Feature me please” pitch. You do not have any followers.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

OnePitch

MAY 12, 2022

From tech startups to startups at heart, most of our clients are private companies on the road to a big exit, like going public or being acquired, and they span the entire tech sector: cloud, enterprise data, fintech, healthtech, cybersecurity, clean energy and social media, among others. Should PRos only be pitching individual journalists?

Strategy 52

Strategy Interviews Pitching Energy 52

Flatiron Communications

APRIL 13, 2021

” Such prominent breakaway journalists include Casey Newton, Jessica Lessin, and Graydon Carter who respectively left The Verge , The Wall Street Journal, and Vanity Fair to start their own subscription-based newsletters. It’s clearly not from a random pitch crossing an email inbox, no matter how provocative the subject line.

Media 41

Media Journalism Reddit Pitching 41

Beyond PR

AUGUST 10, 2016

Telling the story of your conversion rate and revenue generation from pay-per-click search engine marketing is a lot easier than showing the direct revenue impact of organic media pickup in the Wall Street Journal. Oh, we should probably pitch our influences and do a press release! Let’s get the PR team on the horn.”.

Company 40

Company Case Study How To Product Launch 40

Sword and the Script

APRIL 17, 2018

Our paths first crossed years ago when his firm provided web design and graphics services to a tech startup — my then employer — selling service management software to enterprise IT operations. PR, marketing, sales and journalism. You don’t need to be a big shot so send us a pitch ! Thanks, Matt!

Marketing 68

Marketing Technology Data System 68

Flatiron Communications

JULY 5, 2022

My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages. They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Ethical Voices

JUNE 20, 2022

Today, I have got my own enterprise and doing more in the world of cyber security. He wanted to send out his own pitch letters and put why the organization was great. They want to be on the cover of the usual Wall Street Journal, New York Times, et cetera. So, from McDonald’s to cyber security.

How To 52

How To Ethics Technology Course 52

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Local news and indy journalism more trusted. “I I predict the continued rise in readership of local news channels and independent journalism. Tom Pick , Digital Marketing Consultant, Webbiquity LLC.

Marketing 213

Marketing Content Marketing Data Social Media 213

Bianchi Biz Blog

NOVEMBER 9, 2020

While the shrinking number of media outlets affects the potential pitch opportunities for all PR people, the negative impact is less pronounced for the business-to-business front, where trade journals are generally faring better than newspapers. But still, the media relations is dead prediction seems to gain steam.

Media Relations 101

Media Relations Automotive Media Newspapers 101

Bianchi Biz Blog

APRIL 19, 2021

At USA TODAY , I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. How long have you been in journalism and how did you get started? So I guess that means I’ve been in journalism for about 20 years now! What advice do you have for PR people that want to pitch you?

Report 83

Report Meeting Automotive Media 83

Beyond PR

APRIL 11, 2016

Jim had planned to stay on until after the election but is moving on a little earlier than expected to get his new entrepreneurial enterprise going. The Dish left the blogosphere a year ago and now Andrew has decided to return to long-form journalism. Since then, the political and policy site has grown and expanded worldwide.

Media 40

Media Travel Enterprise Policies 40

Katie Paine's Measurement Blog

MAY 25, 2023

Be budget conscious , it may save you a lot of wasted time on pitches for products you can’t afford. And if you need obscure trade journals most companies can add them, but you’ll have to pay for the subscription. Expect that pay-walled outlets like The Wall Street Journal may be problematic.

Measurement 52

Measurement Communications Survey System 52